Smartphone apps are one of the fastest growing industries since people all around the world are getting access to smart devices. A business with a well-functioning smartphone app can drastically increase both profits and brand recognition. Following some basic practices for creating and designing an app can help ensure that customers find your business app useful and relevant.
One of the biggest mistakes any company can make is to release a smartphone app with too many features. It’s best to focus on one feature at a time. If the app is too large or feature-rich, it’s going to be difficult to troubleshoot. Starbucks is a prime example of loading too much into an app too fast. Years ago when they first released their app, it was loaded with all sorts of features that weren’t needed. It slowed the app down, and made it hard for customers to use. The new app is streamlined, provides basic features, and has added the ability to order drinks for pickup. Concentrate on what your customers actually need, and don’t try to entertain them with extra features that will bog your app down.
Make sure to employ analytics, and keep abreast of user reviews and feedback for any app you launch. By monitoring this information, you can find out where drop-offs are occurring, and apply a fix to control the problem. As an added bonus, if you respond quickly to any bug reports, most app stores will reset feedback to indicate to customers that previous negative reviews referred to a previous version of the app. In some cases, it may be necessary to completely pull the app and start over. If this occurs, stay on top of things and notify customers that the app was pulled to provide a better user experience for them. Don’t just pull the app without notifying your customers. They may view a sudden disappearance of your app as a bigger, more insidious issue with your company’s viability.
If your app uses GPS and relies upon it to function, you need to have a plan in place for users to keep using the app without the network. If you have a maps app, make it possible to download a map and store it to memory the user can still find their way. Test your app by giving it to people outside your company to try out. Use touch points to see how people use your app and find out how people are using the app to provide a better user experience. You should also find ways to reduce graphics and storage space that is needed for the device. Most devices only have around 16GB of data. If your app requires too much space, users will delete it to save room for their personal pictures, music, and video.
If your app does require a large amount of data, consider using web technology. Pull information from the cloud to make the experience more useful and relevant to users. According to NorthStar alarm reviews, their home security company uses cloud-based data to help protect their customers. If you do use web-based technologies, make sure to test it thoroughly with the default browser for each operating system.
Hire a software tester to ensure any changes you make don’t affect the user experience. Automated mobile testing can help expedite the process of testing an app. The software goes through all the menus and options, and alerts designers to any bugs. While it’s no substitute for manual testing, it’s an option that can greatly reduce the time spent troubleshooting.
It’s important to think carefully about the design and features in your mobile app. By taking the time to anticipate customer needs and trim unneeded features, you can create a mobile app that exceeds the expectations of your customers.
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