As you already know, social media can be a significant source of traffic to your site. The larger your presence on social media, the more you can rely on steady social media traffic coming through your site. But still, getting more people to go to your site using social media can be tricky, especially if you have a limited budget, and you’re doing paid ads.
Fortunately, in this post, we’ll walk you through the seven effective ways to quickly boost your website traffic using social media.
What’s the first thing that pops up when people click on your social media page? That’s your profile! Your profile will provide users with information about your business.
Whether it’s the About section on your Facebook Business Page, Instagram, and LinkedIn accounts, these are great places to drop your site links.
If people find your content engaging and valuable, they’ll click through your to know more about your business or brand. You’ll also have an additional visitor to your site!
Because of the oversaturation of feeds on social media, it becomes harder and harder to stand out. That’s why it’s essential to draw visitors in by using stunning visual imagery.
Apart from that, highly visual content is 40 times more likely to get shared than any other type of content out there.
Ideally, you should be adding elements such as:
Adding these types of content makes your feed interesting. People are also more likely to click on your social media updates, and even share them online!
You may put in hours and hours crafting the perfect blog post, and now, you’re more than ready to share it with the rest of the world.
However, a full month has passed before you know it, and only a few users have read it.
What’s the point of creating high-quality content if only a few people have only read it? Fortunately, you can fix this problem by sharing your content and promoting it on social media.
You may also spend hours writing the perfect post or tweet, only to find out that only a handful of people have shared it.
A great way to increase the clicks on social media shares is to use call-to-actions in your post.
A call-to-action will precisely tell users what to do. Luckily, social media platforms allow you to add a CTA button or link.
Nonetheless, it is vital to add proper CTA phrases. Here are some phrases that you can use:
Compelling call-to-action will eventually persuade users to click through from your social media page to your website.
However, see to it that you are adding CTAs to content, which benefits your audience. The last thing you want to do is look as if you’re sharing a clickbait article.
You can make a list of a couple of call-to-actions that you want to use, and then test it out in your profile.
You can then use each one for about three times, then record the metrics like link clicks, engagement, and profile visits for every variation. This will let you know which is working best for your audience.
Social media is unique in a sense because you can engage directly with your audience. You can quickly answer questions, get real-time feedback, and enhance the user experience with your brand.
Engaging with your audience regularly is also a great way to drive in more traffic to your site. Plus, it helps improve your audience’s impression of your company or brand.
Here are some tips on how to engage with your audience:
A good deal is often hard to find. That’s why customers do appreciate it if they get a coupon of their favourite brand.
People love to save money, and fortunately, your brand can leverage on that. You can offer special offers and discounts on your accounts on social media.
Although, of course, you shouldn’t offer discounts every day. You also need to state any restrictions on that voucher or coupon upfront to avoid upsetting your customers.
Paid advertising is a great way to reach people who are not aware of your brand yet. Therefore, if you have a marketing budget, then you should try social advertising.
The good news is, you don’t have to spend a fortune when starting your own Facebook campaign since the cost-per-click, on average, is only $0.45 to $0.70 per click.
Now that you’re armed with these social media tips, you can incorporate them into your strategy to drive more traffic to your site.
Kevin Urrutia is the founder of Advertising Agency NYC. Helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.