Mobile technology is now becoming the driving force for the digital era. The growing number of people owning a mobile gadget is increasing, and many are becoming more reliant on their mobile devices than their desktop or laptops. Thus building an app for your business is a wise move.
However, after you and your team have finally decided to come up with your app, many questions will surface. Who will build your app? How are you going to make it? Can your team members work on it? Are you going to outsource it? With the many questions that will come afloat in the air regarding your app development, you might face one of the most common dilemmas every business faces when they decide to build an app. Will you work it on your own, or have it outsourced from a third-party vendor?
It will be a critical decision to make as it will affect how your business app will perform. To help you decide, you can weigh the advantages and disadvantages of each option.
Many businesses take the matter into their own hands when building their applications. While many established companies do this, it is good to weigh your pros and cons if you are inclined to have your team take care of the development process.
Leaning on internal workers building your business app means that they know what is needed in your app. Being with the company says they have a clear understanding of how the business operates and how an app can streamline processes for the benefits of your consumers. Your team knows your brand voice, your target audience, your vision as a company, and even your competitors.
Having all of these insights can help build an app that directly answers your customers’ needs. Though any app agencies can also learn these insights, it will still take time to get to know your brand more.
Since the people working on your business app are staying in the same location as you, approval of any kind is faster and easier. It is also easier to orchestrate a review of the development of your mobile application. Instead of sending back and forth any design material, approval can be done instantly as your physical location permits you to do so. Communication is easily accessible, and discussion of any challenges met along the way can be discussed face-to-face.
No app can come out ideally for the first time. Revisions are part of the process of anything that you have built from scratch. Working with your team can give flexibility over the number of changes you need to tweak and modify your business app. You can work on your app without the restrictions on the number of revisions allotted to you.
When you are building your app with your in-house team, you need to start from scratch. It means additional training for your staff. If no one is eligible to create a decent app, you need to resort to hiring an extra employee. You also need to pay for licenses that are essentials in app-building.
Since app building is not your forte, your in-house team also has a diverse background. While it can be done, working on your app can take a while, as some of your team members may still need to check further for references.
An app development team is composed of many professionals like designers, developers, analysts, project managers, team leads, and quality assurance engineers. If you only have quite a handful of these essential team members, you need to spend time, effort, and resources to fill in the gap for your team. You need to invest in the new workforce required to build your app.
The trend for building an app these days includes leaning on outsourced companies. Many businesses and organizations lean on these third-party companies to come up with their mobile app.
If you want to outsource the building of your app but still think twice about this move, you can weigh on these advantages and disadvantages.
Outsourcing your app development process can help you with some money that you can use on other things essential in your business. Since you do not have to worry about licenses and even other infrastructure needed for any app development, you do not have to spend a significant amount to purchase it. Your third-party app development company will provide all the essential requirements.
Since you are tapping an outsource to do your business app, you are partnering with people who have years of experience under their belt. These people are considered experts in their field, and you will have peace of mind knowing that a team of professionals will handle and focus on your app development process. Instead of doing time to time check on the status of your app, you can spend your time on other tasks on your business.
An outsourcing company for any app-building already has a complete set of app builders in their team. It means that they do have to acquire additional time to look for a teammate who fills in the gap. They do not have to spend extra time learning from resources on how to build your desired app. Because of this, outsourcing ensures that your app will be started right away.
Since you will be working with a different team from another company to build your app, you might be dealing with people in different time zones. This situation can result in communication issues while working on your app. However, if you are working with top-notch companies, they can adjust to your time zone.
Working with an agency to build your app means working on a budget that gives you limited restrictions. One of which is the number of revisions you can have on your app. It limits your feedback, and if ever you still want to have another set of reviews and changes, you have to increase your allotted project. Fortunately, most outsourced agencies these days adopt agile methodology where your projects will be divided into a set of modules that allows you to check and suggest changes along the way.
New normal business strategies require ingenuity and sensibility to thrive in these changing and challenging times. So you need to weigh your capacity and resources as a business before deciding to outsource or build your own app. The build is simply the beginning of your mobile app development. There are more expenses and maintenance costs that you would have to shell out in the future as you continue to improve your app, its services, User Experience (UX), features, and even community. Mobile apps make better business and outperform web apps significantly.
The battle on which option you will choose to build your app will all depend on you. It will depend on factors like time, resources, and the amount of risk you are willing to take. Whether you choose to build your app with your team or have decided to partner with third-party developers, you should always consider your business objective, long-term strategies, and the pool of resources. You should also note that what works for other companies or your competitors will not work for you.
Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.