New Normal


10 Tech Startup Ideas in the New Normal

A significant change to online operations occurred at the height of the global pandemic in 2020. The pandemic that upended our lives changed the way we operate and do business. Tech startups also began to flourish, like cloud-based touchless solutions catering to demands in the new normal.

Amid a time of crisis comes tech startups rising to the demand of a new normal economy. It opened up new opportunities to build unique models for various enterprises.

Let’s look at ten of these tech startups ideas in the new normal:

10 Tech Startup Ideas You Can Try this 2021

1. Meal kits and food delivery

The food-tech sector suffered quite a blow as both public, and private establishments were closed or reduced operations to observe social distancing restrictions in 2020. But after the initial effects of the lockdowns, border closures, travel suspensions, and the like, food tech startups began to pop up like mushrooms, using online channels as their primary avenue for reaching their consumers and selling to them.

In fact, we have seen during the pandemic that food businesses are one of those businesses allowed to open because it is considered as “essential.” So even if restaurants and other food establishments had to stop dine-in services, they were able to serve their customers through other means, like through drive-through experience or food delivery.

Food delivery services increased dramatically around the world, and even grocery delivery also increased. Analysts estimate that online food distribution industry sales will rise by 40% over the next two years, with the five largest markets currently estimated to receive over $107 billion in revenue combined.

But even before the pandemic, there was already an increasingly growing focus on sustainable living. It gave way to many food-tech startups wanting to meet the growing demand for eco-friendly and healthy food. The market for next-generation food is growing simultaneously with the world’s population and is currently in the trillions of dollars.

New developments in the food tech industry promise to give consumers confidence in their food. More and more people are also interested in foods that support their immunity in the face of the pandemic, and experts foresee the trend to continue in 2021.

2. Box Subscriptions

Even before the pandemic, box subscriptions were booming for everything from food preparation kits, gardening kits to beauty products. And because most event venues and restaurants have closed or reduced capacity, do-it-at-home event kits are also in demand.

Owing to an increase in consumers who choose to escape crowds and get all delivered right to their doorstep, these tech startup companies have recently seen a spike in new customers.

The most significant benefit of box subscriptions is their ability to pick customized product suggestions based on consumers’ tastes and interests. For instance, there is a revived interest in home-based hobbies and DIY activities, such as constructing model aircraft and trains, origami, and sewing.

Top-quality goods combined with outstanding customer experience would help to make any subscription service stand out in the competitive market.

3. Third-Party Delivery Services

Third-party delivery services are one of the new normal business boons that gave the opportunity for tech startups. Aside from the usual logistics-centric businesses in this niche, many new entrepreneurs compete with large-scale operators, prioritizing a locality or a particular type of service.

For instance, when shops opened on partial capacity, consumers opted for small-scale third-party delivery services to minimize pick-up and delivery costs. It was also beneficial for shop owners since they do not have to manage all incoming orders.

These third-party delivery services also opened up new jobs, especially those who may have lost theirs during the massive lockdowns happening in most countries affected. Consumers took control of where they are buying their food and how it would be delivered to them, so more and more entrepreneurs needed to innovate, including outsourcing independent riders.

You can even go to Facebook, for example, to book riders that serve their specific locality or specialized in delivering a particular product. As of now, this has turned into a viable option for small-scale business operators and tech startups. The trend is foreseen to continue well into 2021 as a new normal standard beyond the pandemic.

4. Web Design and Development

Since massive numbers of businesses had to move online, not all of them have a creative and technical team who can handle the requirements and workforce needed to go live. It is why tech startups in the web design industry are also on the rise.

From web development to web designers, SEO content managers, and Social Media Marketing managers, the demand from businesses of varying industries is still increasing.

In the case of businesses that previously relied solely on their brick-and-mortar operations, they need a lot of help in building an online presence, producing professional-looking websites and social media accounts, and managing all this daily for continued engagements and lead generation.

Digital marketing skills are also in high-demand, as businesses venture into promoting their brand and selling their products or services online. Web design tools are also in-demand, so those who have the skill for web design and development can create tools to cater to this need.

The web design and development business increased by 6.6% in the past five years, producing $38 billion ROI in 2019. As business owners were opened to this lower-cost but high-yielding online promotion gateway, experts believe that this trend is one that will stick for years to come.

5. Education Technology (EduTech) Startup

The education sector received the most attention during these challenging times. Investors are putting money into EdTech startups to help educational institutions and education-based businesses as COVID-19 persists.

There have been alternative approaches to education, including distant learning and homeschooling, for many years. It was only recently that they entered the education market as a major player. EduTech startups focusing on helping parents and schools handle the new normal learning mode continue to be more in-demand.

Addressing students’ needs to continue learning using digital modalities has opened many opportunities for education-based businesses to thrive in the pandemic. It also gave way for professionals in the field to develop touchless solutions themselves, using the power of digital media, information, and technology, and even social media to engage with students, their families, and other teaching professionals.

For example, Micro SaaS companies creating apps for online classes or modular learning became more available. Other EduTech startups focused on converting printed materials into ebooks and online reference materials.

The fact that the pandemic is not yet over and is seen by experts to persist in the next 2-3 years, several organizations have already taken measures to design an effective online curriculum. As distance learning is taking the mainstream, it is also showing a plethora of possibilities for the EduTech industry.

6. Services for Remote Work

Remote working isn’t going anywhere. On the other hand, it will only widen over time. For those that are already working remotely, the new work-from-home setup is not new. For office employees, though, it may be challenging to switch to working remotely. For the right entrepreneur, this may be a promising possibility.

If you’re someone who has worked remotely for many years or has handled distributed teams, you can use your skills to build your own tech startup to help companies make the transition. Any company will have to change to this new paradigm.

You can focus on launching a business that caters to remote work or provide tools for remote workers to do their job seamlessly in this new working environment. In particular, companies like Zoom rose to prominence in 2020 because it was a great choice for a range of use cases, from small group calls to large-scale ones.

Although they had some technical and security problems at the beginning of the pandemic due to the massive surge of users, they were able to bounce back immediately, and service companies, schools, and the like safely and efficiently conduct their Zoom meetings and webinars.

If you can build a tech startup along these lines, go ahead and don’t be intimidated by the big players. You can concentrate on a specific area, a particular industry, or perhaps with a niche, such as independent online vendors. You can even open a tech startup to cater to a specific age group, like older adults in the workforce who are not tech-savvy and are wary of their online privacy. The opportunities are expansive.

In such challenging and changing times, anything that focuses on communication, organization, security, collaboration, or time management can make your tech startup boom.

7. Tech Consultancy for IT and Cybersecurity

Most businesses shifting online have faced many challenges this past year, particularly from a technical perspective.

With the prevalence of working from home becoming more prevalent, businesses had to set up more permanent, stable, and dependable IT infrastructure. You can build a tech startup that answers this need.

You can offer consultancy services to help businesses select and set-up the appropriate software programs and resources while hardening their systems to protect data, employees’ work file access, and financial transactions.

8. Invoicing for Freelancers or Micro Businesses

Due to invoicing and payment frequency, freelancers and micro-businesses rely on their monthly recurring revenue (MRR). They must thus be able to send out invoices and receive payment quickly and securely. Your technology startup can concentrate on this unique niche and offer reliable tools for subscription and billing.

An integrated financial report calendar for incoming invoices, as well as a forecast feature for possible monthly sales, could be part of the system. An improvement in customer satisfaction, along with a net increase in revenues, can be seen in these kinds of software services, which help corporations and independent workers improve customer satisfaction and increase revenues between 25% and 95%.

9. eCommerce

Developing a simple and easy website along with a mobile app is a great way to expand your business or move it online. In the new normal economy, eCommerce is booming rapidly, not just for large-scale companies but also for SMEs (Small-to-Medium-sized Enterprises) and independent entrepreneurs. Talking about the eCommerce business, it’s the best time to start one.

Commerce tech startups can take advantage of the fact that they can serve all kinds of industries marketing their products and services online. Even if there are a myriad of eCommerce services in the market, there is still room for more. That is how dynamic commercially viable this industry is today.

10. Podcasting

Podcasts have seen continued growth even amidst the boom of social media channels and video streaming content. 55% of US consumers are podcast listeners just in 2020 alone.

This internet-based audio content has impressive digital technology effects on information and communication. It produces widespread accessibility of audio for on-the-go consumers because it allows users to consume content even while multitasking.

Podcasts can strengthen a brand’s popularity and its connections with its target audiences. It is a great avenue to optimize different marketing strategies and open up new lead generation avenues available only to podcasters.

Your tech startup can be about helping businesses, influencers, and other content creators start and maintain their podcasts. You can also just focus on particular podcasting tasks, such as content creation or audio editing.

Also, try venturing into creating podcasting tools or integration tools that connect podcast channels seamlessly with other software or applications.

Lastly, you can also focus on podcast content marketing only to conduct brand awareness strategies, audience building, and promotion, either for a business enterprise or an independent podcaster.

Conclusion: Relevance is Key for Tech Startups in the New Normal

Tech startups are a robust business model that allows you to cater to people’s specific needs, preferences, and demographics. That’s the beauty of a tech startup because you don’t need to go big or fill every need. You can focus on the kind of customers you want to serve and the niche you want to be known for. You can start by researching what kinds of services your niche needs. Explore if the need has been met, then identify what you can offer to fulfill the need. It is your opportunity to build something incredible and see your tech startup business grow.

Author Bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.


How Technology Will Transform Our Lives In 2021

2021 is becoming a great launchpad for change and innovation. There will be major advances in areas such as artificial intelligence, space travel, virtual reality, and quantum computing.

Digital Technology also continues to produce massive innovations for society’s greater convenience. It makes people’s tasks easier and more precise. Along with digital technology, non-digital technologies are used for machinery and equipment, industrial use, and in the home.

Emerging innovations are also producing apps and other online platforms targeted at the same industry or market.

Moreover, many large tech companies like Google and Facebook, among others, have been establishing strong presences in these fields, although Canton believes we’ll see promising newcomers that can challenge these incumbents.

2020 was a year unlike any other. Other corporations and enterprises, as well as state and federal government agencies, had to alter different aspects of their operation, but technology helped handle these changes.

Rather than slow technology down, 2020 accelerated transitions to a more digital society. In the coming year, we will be seeing all kinds of change as the world adapts to a new normal. Here are some of these innovations in technology changing and making an impact in 2021.

7 Technology Developments in 2021

1. Cloud Computing Takes the Stage

Cloud computing is a bi-part system with front-end client devices and back-end data storage and servers, which are remotely located from the users and linked through wireless connections.

Cloud computing is an on-demand network access system for different resources like networks, storage, software or applications, services, and the like, requiring minimal service provider involvement and management effort.

Cloud computing comprises centralized hosted applications such as Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS), and Software-as-a-Service (SaaS).

It’s a massive trillion-dollar industry, but with the integration of the IoT (Internet of Things) technology, the cloud becomes cost-effective and affordable for businesses. Developers and manufacturers can render IoT applications with lower overhead costs hardware/software.

2. Mobile Health (mHealth) Becomes Mainstream

Technology changing has also had an influence on how individuals live their everyday lives. It inspired unconventional ways of doing traditional things. Case, in fact, is how the health sector was revolutionized, giving way to mHealth technology.

The growth of mHealth or Mobile Health is one of the most exciting technological advances in the medical sector. People have become fully dependent on these technologies with the rise of mobile devices.

For example, the doctor-patient relationship has been reinvented and transformed as it allows users to monitor their health, verify relevant medical conditions, and achieve any fitness objectives.

These days, many are also into wearables that help track their health on a regular basis. However, as demand continues to grow, many threats to security have also begun to come to the surface. Despite this, and primarily out of necessity, mHealth will continue to rise, and will even become mainstream in the years to come.

3. Internet of Things (IoT)

IoT, or Internet of Things, are smart devices, vehicles, and even appliances equipped with electronic sensors, software, actuators, and connectivity that allows connection and data sharing in a wired or wireless system or network.

The possibilities are endless with IoT systems. Smart cities are moving out of conceptualization phases to actual implementation because of this changing technology, which is under the arm of Artificial Intelligence and brushing elbows with Machine Learning.

These innovations are being applied to build smart city networks and similar systems soon. IoT will revolutionize industries and sectors like agriculture, transportation and aviation, mining, energy, even businesses, and health care. IoT, as we know it, is reshaping the Internet, making the Internet more embedded into our lives. The IoT is the next big thing in the digital age.

IoT is a type of technology meant to make our lives better, and should not be feared at all. Countries around the world are already becoming more and more aware of how IoT can be integrated with the fabric of our modern society. The most progressive ones are already creating measures to regulate such technology so that it will not be used to control users or invade their privacy.

As IoT technology continues to develop and integrate into our daily lives, we will see how our lives will be made more convenient. The shift towards IoT cities may be a long and tedious process, but it is already changing our digital lives more and more, especially as we are moving towards more touchless solutions in the future.

4. Machine Learning (ML)

We generate more data in an hour than was generated in the entire 2000s, and more data will be created in the next three years than was created in all the past 30 years. In 2020, the world’s efforts will be geared toward creating vaccines, new therapies, and other means to help the world’s people stay safe during the pandemic.

These efforts involved massive data collection and processing. The only practical way to deal with all the data is to use ingestion and aggregation methods, coupled with Machine Learning (ML) models. Clearly, Machine Learning is becoming more and more mainstream.

In 2021, we’ll see a big explosion of Machine Learning models. This technology will be part of the production process, allowing it to spot problems in real-time.

ML models can help farmers intelligently handle resources like soil and water. In parts of the world where small-scale farmers are the majority, pushing ML models into new and various applications and collecting data closer to the edge will be revolutionary. It will help increase agricultural productivity and find the best price for goods and services.

5. Internet of Behaviors (IoB)

The Internet of Behaviors (IoB) framework aims to provide multiple types of technological services, such as location tracking, big data, and facial recognition. Industries and corporations are using IoB technology to predict customer behavior. Gartner even forecasts that by 2025, half of the world’s population will be on the IoB commercial or government agenda.

IoB does, however, make customers uneasy. Therefore, there are growing concerns about the ethical and social implications that might happen as a result of this modern technology. We have yet to see how this technology can be adequately handled and controlled to benefit the public rather than exploit it.

6. Demand for Ethical Use of Artificial Intelligence (AI)

Although businesses have realized how strong and useful AI is, they need to be cautious because it can also raise risks. Data and AI ethics are therefore required by businesses and clear strategies to solve the legal dilemmas of AI technology.

Companies that have embraced machine learning and other AI-powered innovations have not paid attention to its legal and ethical ramifications. As AI significantly affects user experience, customers and workers expect businesses to use AI ethically, with great transparency and accountability.

The world’s leading technology innovators and social media leaders like Facebook and Twitter have established AI research teams to address and resolve these ethical issues pertaining to AI.

We need to be conscious that artificially intelligent systems are being used to “teach” AI-powered machine learning models. They may be learning to predict everything from our individuality to our political outlook.

We could expect companies to work only with other businesses built-in transparent about their data policies, and follow best practices in data handling and management.

7. Technology Redefines Learning and Education

Technology’s major effects on education and learning are seen in recent statistics that say that around 16% of children in the age bracket of 8 to 11 years old own five or more multimedia devices. 72% of those children in the 12 to 15-year-old age bracket have three or more multimedia devices.

What this means is that about 51% of households with a child or children between the ages of 3 and 15 already have one or more tablets or handheld devices.

This has both positive and negative implications. Parents and guardians need to be aware of the appropriate age when they let their children use electronic devices. However, it is undoubtedly getting harder to regulate gadget use among children, because digital devices are now ingrained in modern society’s everyday activities.

When it comes to children and teenagers, internet use is growing at a fast rate. We can turn this around for good use.

Using technology to improve classroom learning and teaching would enable practitioners to function more effectively. It provides today’s students access to information they didn’t have compared to students from the past. Technology has made knowledge easily available to students of today.

For both students and teachers, the apps that are relevant and useful allow them to be more involved in learning and the learning environment.

Conclusion: Technology Creates a Global Culture

The Internet will move people, convince them to think differently, and either support or disrupt society’s cohesiveness, but further research is required to evaluate these consequences.

But the benefits of technology outweigh the disruptions. It is now possible to quickly share information with millions of users worldwide immediately.

Independent content producers can market their work at a lesser expense but on a global scale. There are local bands, singers, writers, and more at this exhibition. By using social media, small and big businesses are provided alternative means to thrive during the pandemic.

This global culture helped us during our most trying times in 2020, to shed valuable information, give or gain support, and work together as one in fighting the pandemic.

Yes, there may be concerns about abuse of technology, but as a global community, we can also be proactive in protecting our rights and make sure that technology continues to work for mankind, and not against it.

Author bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.