mobile app


Do You Need a Mobile App for Your Business?

Mobile technology now plays a significant role in the lives of most people. For businesses, the high-tech world these days dramatically shift the way they run their promotions. It also affects their lead generation, customer engagement, and sales conversion. With the innovation of mobile technology and the continued development of a mobile app for various industries, it has impacted how to run a business.

However, many business owners think that having a Facebook page or any other social media presence is already enough. Many do not consider developing and having an app. That may be because some think that it is expensive or would require much work, time, and effort. While it may need you to invest your time and resources, it is not an unnecessary investment. It can help your business become engaging and effective. It can build your customer base, help drive sales, and enhance your reputation in the market.

Reasons Why You Need An App For Your Small Business

As the mobile app technology continues to thrive, you may consider having your mobile application for your business. If you are still not convinced yet whether you need an app for your business or not, here are some reasons you can consider checking.

1. Easier To Promote Your Product And Services

A mobile app can make your business stand out. It can create a better impression of your company. Besides this, having a mobile app can help you build effective promotion for your product and services. It is easier for you to launch new developments and recent updates to your offerings. With push notifications on your mobile application, you can ensure that you reach your audience with your promotions.

In return, it will help you save money that you usually spend on your promotional techniques like billboards and television ads. With the massive growth of mobile device users, your mobile app’s promotional activity can be targeted.

2. Help You Engage With Your Customers

Mobile apps allow businesses to interact with their customers in real-time. As a business owner, it gives you the chance to engage with your potential clients. Even if you offer a promotion, create an opinion poll, or release a new product, a mobile app helps you establish and strengthen a tie with your target audience. When you have a deep connection with your audience, it will be easier to convert them into sales.

3. Build a Stronger Brand

As you continue to contact and engage with your audience, you begin to foster trust. Awareness of your business and communication help your brand gain the confidence of your potential customers. The more trust your customers develop with you, the more likely they give their attention to your promotional pitch.

Having a mobile app allows you to showcase your offering to your audience on a personal level. It helps provide your customers’ needs rather than just tell them through advertisements. It can also educate your customers on what makes you unique when compared to your competitors.

4. Connect Better With Your Customers

One of the most significant benefits of technology and the internet is connecting people despite the distance, time zone, and location. While face-to-face interactions can still make a difference, especially for those with physical stores, many transactions like item purchase, payment, and customer service are now done over the internet and mobile devices.

Mobile apps can make all of these happen in just one sitting. It can provide around-the-clock availability and convenience as they do not need to jump from one webpage to another to complete any transaction.

5. Boost Profits

Continued interaction can lead to a stronger connection with your customer. Mobile apps for your business let you connect with your audience any time of the day, any day of the week. As this connection grows, so does the satisfaction of your customers. When this happens, your sales profit typically increases too. The more people become pleased with your products and services enhanced by a mobile app, the more they grow interested in your brand or business.

While a responsive website is a must these days, having a mobile app gives your customers ease and convenience. It enhances your customer service and improves user experience while boosting your sales profit at the same time.

6. Expand Your Customer Base

There are about 3.6 billion users of mobile devices around the world. It has even overtaken the use of computers and laptops to connect to the internet. Having your mobile in different app stores and having it advertised online will reach a broader customer base. Aside from this, your social media can also be integrated on your mobile app, giving it a more significant opportunity to reach a wider audience found online.

7. Become Your Direct Marketing Channel

Your mobile app can bear many functionalities. It can give your audience details about your brand, products, price range, contact information, and other features essential for your business. Many mobile apps also function as a payment channel, which provides convenience to your customers. They can directly pay you without moving to another platform. A mobile app can also serve as a communication tool where your audience can message you.

One of the best features a mobile application can do for you is being a direct marketing channel. You can do any promotional activity and launch it on your mobile app. To make it more effective, use push notifications to capture your audience’s attention.

8. Helps Your Sales Conversion Faster

Launching a promotional coupon via your mobile app can be an effective way to sell out a product. You can set a time frame where you will offer a product or service on a specific period. These limited-time promos can strongly encourage sales conversion faster. It also gives additional publicity to your brand.

9. Gives Value To Your Customer

When people download your application, you can also ask them to create a profile within your mobile app. As your users grow, it builds an exclusive community connected to your brand. You may want to reciprocate people who spend time on your mobile app, interact with your brand, participate in your promotional activities, and purchase your offerings.

You can offer more exclusivity to your community by creating a loyalty program within your mobile app. As your customers interact with your brand more, complete purchases, and use your products, they can earn reward points that, in turn, can be used to exchange for deals on your products. That provides more value to your customer and make them more loyal to your brand.

Final Thoughts

These days, the business world is a competitive and challenging place. Competition is high in each business industry, and if you do not stand out among your competitors, you will get left behind. One way to combat competition, stay relevant to your target audience, and prove you are unique in your niche industry is building a functional mobile app. It can be your greatest asset to put your best foot forward and cement your top spot in your respective industry.


Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018.

Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.