According to the Pew Research Center, 64 percent of Americans now own smartphones. Out of this number, close to 29 percent report using mobile apps on a daily basis to carry out everyday tasks like paying bills or shopping. With the number of mobile app subscribers predicted to top close to seven billion people worldwide by the end of 2016, it is safe to today’s business owners would be fools by not staking their claim in the mobile app market now. So the question is “What is Your Business Missing out on in App Marketing?” If you fail to seize this golden opportunity presented today, your business could be missing out on these lucrative benefits.
Increased Visibility for Your Business
Fewer people are buying newspapers, subscribing to magazines, or even reading email solicitations from up and coming businesses. New businesses today gain the most visibility among their targeted audiences when they launch mobile apps. Mobile apps help your business reach more people than ever and create the visibility you need to establish permanency in this unique, but competitive market. As more people review and use your app, you can expect your visibility to increase exponentially in a relatively short period of time.
Along with increasing your visibility, you also encourage brand recognition among your targeted audience with an app developed for your business. They will come to know and recognize your brands above others because they have access to your business at the touch of their fingertips. Customers will enjoy convenient shopping, account setup, bill paying services, and more if you make an app more accessible.
Direct Marketing Channel
A mobile app will open up a direct channel between you and your customers. They will be able to set up personalized accounts, see your inventory, view specials and sales, and communicate with you instantly with their smartphones. You avoid having to mail out fliers, send emails, or use other communication methods to reach your audience. It’s a streamlined approach to marketing and connecting with consumers daily.
Anyonewill tell you loyalty is key to the backbone of your business revenue. Mobile apps foster customer loyalty to your company if they are developed and updated right. People who download apps often do so because they want their favorite companies to be available to them anytime, day or night. With a mobile app, you can gain the loyalty you need from your customers to sustain and grow your company. It might be wise to get more educated with an online bachelors of business administration so you can see the new marketing techniques being developed in the technological world. Apps and other programs are being refined all the time to increase customer loyalty and build businesses.
Mobile app marketing offers lucrative advantages. You can seize these opportunities today by creating a mobile app for your business. The key to success with them is regular upkeep and updates. Your app has to stay ahead of the game and be specific to you.
Creating an app that goes viral is one of the highest achievements any app designer can get. A viral app is one internet users snatch up as quickly as possible. They talk about it on social media, encourage their friends to download it, and get it attention on and offline. Software and app developers in Utah realize having an app go viral is more powerful than any paid advertising could ever be. People won’t necessarily trust developers or the ads that clutter up their computer screen, but do trust their friends when they say a particular app is worth looking at. The following are some ways to make your app go viral on social media.
Make it Easy to Use
The best applications are so easy to use, the user does not notice the design. A good design will have a natural flow and be quickly accessed which allows users to immerse themselves in the experience, without being distracted by the mechanics of making the app work. A good app, especially if it is a game will get the user totally lost in it.
Your app must be obstacle free and allow users to sign into social media with one click, share the app with their friends on the very first screen, and prioritize the action that is on the screen. It should be simple for users to share information on multiple social media platforms, and post on multiple websites with just one touch. The simplicity of use will encourage more sharing.
Reward Users for Sharing
When we are rewarded for an action, we are likely to repeat it, and this trick is proven on everyone from dogs to little kids. Develop your app to giveusers a gift, be it additional storage space, points that can be used to buy expensive items within the app, or access to exclusive content in return for inviting others to use the app.
In addition to rewarding the user, reward the friend who accepts it. This creates a win-win situation where both the giver and the receiver are happy they have downloaded your app.
Be Upfront with Your Users
Protecting a person’s privacy and creating an app that goes viral are on two opposite ends of the development spectrum. Transparency is key. Your app should let users know what they are sharing, and it should let them control what they want to share, and what they do not want to share. Remind users that your app will not automatically post to their social media accounts, and that it will not pester their friends to download it. Provide secure and simple agreements that can be signed at the click of a button.
When an app goes viral, it takes on a life of its own. But like any life form, it needs to be continually fed if it is going to keep living. Give your users a reason to keep using it and keep that momentum going.