According to the Pew Research Center, 64 percent of Americans now own smartphones. Out of this number, close to 29 percent report using mobile apps on a daily basis to carry out everyday tasks like paying bills or shopping. With the number of mobile app subscribers predicted to top close to seven billion people worldwide by the end of 2016, it is safe to today’s business owners would be fools by not staking their claim in the mobile app market now. So the question is “What is Your Business Missing out on in App Marketing?” If you fail to seize this golden opportunity presented today, your business could be missing out on these lucrative benefits.
Increased Visibility for Your Business
Fewer people are buying newspapers, subscribing to magazines, or even reading email solicitations from up and coming businesses. New businesses today gain the most visibility among their targeted audiences when they launch mobile apps. Mobile apps help your business reach more people than ever and create the visibility you need to establish permanency in this unique, but competitive market. As more people review and use your app, you can expect your visibility to increase exponentially in a relatively short period of time.
Along with increasing your visibility, you also encourage brand recognition among your targeted audience with an app developed for your business. They will come to know and recognize your brands above others because they have access to your business at the touch of their fingertips. Customers will enjoy convenient shopping, account setup, bill paying services, and more if you make an app more accessible.
Direct Marketing Channel
A mobile app will open up a direct channel between you and your customers. They will be able to set up personalized accounts, see your inventory, view specials and sales, and communicate with you instantly with their smartphones. You avoid having to mail out fliers, send emails, or use other communication methods to reach your audience. It’s a streamlined approach to marketing and connecting with consumers daily.
Anyonewill tell you loyalty is key to the backbone of your business revenue. Mobile apps foster customer loyalty to your company if they are developed and updated right. People who download apps often do so because they want their favorite companies to be available to them anytime, day or night. With a mobile app, you can gain the loyalty you need from your customers to sustain and grow your company. It might be wise to get more educated with an online bachelors of business administration so you can see the new marketing techniques being developed in the technological world. Apps and other programs are being refined all the time to increase customer loyalty and build businesses.
Mobile app marketing offers lucrative advantages. You can seize these opportunities today by creating a mobile app for your business. The key to success with them is regular upkeep and updates. Your app has to stay ahead of the game and be specific to you.