Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.
Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.
In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.
Creating an app that goes viral is one of the highest achievements any app designer can get. A viral app is one internet users snatch up as quickly as possible. They talk about it on social media, encourage their friends to download it, and get it attention on and offline. Software and app developers in Utah realize having an app go viral is more powerful than any paid advertising could ever be. People won’t necessarily trust developers or the ads that clutter up their computer screen, but do trust their friends when they say a particular app is worth looking at. The following are some ways to make your app go viral on social media.
Make it Easy to Use
The best applications are so easy to use, the user does not notice the design. A good design will have a natural flow and be quickly accessed which allows users to immerse themselves in the experience, without being distracted by the mechanics of making the app work. A good app, especially if it is a game will get the user totally lost in it.
Your app must be obstacle free and allow users to sign into social media with one click, share the app with their friends on the very first screen, and prioritize the action that is on the screen. It should be simple for users to share information on multiple social media platforms, and post on multiple websites with just one touch. The simplicity of use will encourage more sharing.
Reward Users for Sharing
When we are rewarded for an action, we are likely to repeat it, and this trick is proven on everyone from dogs to little kids. Develop your app to giveusers a gift, be it additional storage space, points that can be used to buy expensive items within the app, or access to exclusive content in return for inviting others to use the app.
In addition to rewarding the user, reward the friend who accepts it. This creates a win-win situation where both the giver and the receiver are happy they have downloaded your app.
Be Upfront with Your Users
Protecting a person’s privacy and creating an app that goes viral are on two opposite ends of the development spectrum. Transparency is key. Your app should let users know what they are sharing, and it should let them control what they want to share, and what they do not want to share. Remind users that your app will not automatically post to their social media accounts, and that it will not pester their friends to download it. Provide secure and simple agreements that can be signed at the click of a button.
When an app goes viral, it takes on a life of its own. But like any life form, it needs to be continually fed if it is going to keep living. Give your users a reason to keep using it and keep that momentum going.