Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.
Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.
In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.
Mobile application development is one of the most popular software categories precisely because it is relatively easy to get started. While it might seem the compatibility and cost issues are significant, the truth is there are many ways to build mobile apps that don’t necessarily require specialized equipment, software or even intricate programming knowledge. Here are a few ways you can get started learning how to build mobile device applications.
Prototyping and Rapid Development
Tools like Adobe’s Comp CC make it possible for designers and digital artists to produce working mockups of a mobile application interface in a fraction of the time it would normally take to hand-code the same functionality. Like the Rapid Application Development (RAD) tools for desktops, these utilities make it possible to produce a structure that can be enhanced with strategically placed functions for maximum capability with minimal technical risk.
One of the best kept secrets of the mobile development world is the fact Adobe’s Flash IDE can export fully functional applications to mobile devices with exactly the same capability as the desktop equivalent. This can be an enormous advantage, since the Flash IDE is leaps and bounds ahead of most other tools in its category
Java and Formal Training
The language of choice in most academic institutions is Java. It combines relatively simple syntax with a well understood object model that is fairly straightforward for beginners. Java does require study and most developers will find at least a year of experience vital to their ability to be productive and reliable. Students who pursue a degree like a masters of computer science online, can learn Java and immediately apply it to app development because Java is the native language for the Android mobile operating system.
Developing for mobile devices is not all that different from development for desktop PCs. The ability of a developer to work confidently on the PC will be of great use when developing for mobile devices. This is a skill that should be developed. While mobile devices can be a fast-moving technology and present a number of challenges, they do offer some interesting alternatives to the stationary computer and its heavier, more established and more powerful applications.
Running a company on a shoestring budget makes some people think they should play by the book and hope for the best. Well, the truth is, belt tightening and unimaginative philosophy will not get you very far. Think in terms of bold moves, daring initiatives and unconventional business strategies. They can help you spread brand awareness, connect with the customers on an emotional level, create a sharable content, and increase your exposure to the public. This seems like a way which shows much more promise, does it not?
Out-of-the-box and guerilla marketing tactics are a great way to jumpstart marketing activities. According to research, they boost the sales by 30%, while considerably cutting down the marketing budget. This is a win-win business scenario, especially for startups looking to get their operations off the ground. Many turn to campaigns that spark attention on social media and produce content with the viral potential. Infographics, for example, suit the shortened attention spans and visual cravings of modem consumers, easily stealing the online show. Now, focusing on the immense power of the internet is fine, but do not neglect the other, “real world” opportunities.
The stage is set
Today, customers are bored and overwhelmed with content fatigue. They are bombarded from all sides by generic ads and aggressive visuals. Unless the ad is original, they will likely hate it. What they want is something new and exciting. Hence, companies that manage to create a fresh consumer experience are leading the way on the market. You will hear a lot about the importance of finding out where your audience is. But, have you ever considered going so far as to put an ad in a bathroom of a bar where your potential customers spend time? The whole world is the stage, whether it is a prime digital real estate in the form of social media, or bare walls of the urban jungle.
The great outdoors
So, why not contact local street artists to turn dull, gray surfaces into vivid displays of your business philosophy and company’s values? Here, you are dwelling in the area of guerilla marketing, which most often manages to spark the attention of the wider audience. Daily mail is just one of the companies that had much success with outdoor ads. Those who want to explore the enthralling three-dimensional marketing further should think in terms of installations. Namely, Proctor & Gamble put a giant green comb on tangled phone lines to prompt people to switch to Rejoice Conditioners. This shows that the surrounding environment is teeming with opportunities, so get you creative juices flowing.
On a personal note
Personalized products are in the spotlight lately, as they stand out from the piles of uniformed items. Master the art of turning mundane, everyday item into something unique that customers will rush to get their hands on. Startups can offer some of them as rewards for customer loyalty and as incentives to spur engagement. Think about giving away some custom USBs, office supplies, T-shirts, gift cards, etc. Also, remember the “Share a Coke” campaign that the famous company launched in June. It swapped the all-famous label with 250 different names, resulting in increased sales and public exposure. This is something startups must use as a fuel for the exhausting business race ahead.
Rise and shine
To achieve success in an unfavorable economic climate, think beyond billboards and ads. Follow avant-garde ideas and stay on top of social trends. This goes a long way toward building lasting relationships with the consumer. Deploy your guerilla squads, arm yourself with peculiar strategies, and present messages in a fun and exciting way. Seek alternatives to existing methods, and beat the competition in the creative department. There is no better way for startups to rise above their disadvantaged position on the market and stay ahead of the pack.
Technology is changing rapidly. While business shouldn’t jump on the bandwagon and buy every new piece of technology that enters the market, there are some you should seriously consider. New technologies can breathe new life into a tired and lifeless company, making it more energetic and updated with the competition. Take a look at some of these and see if they can help to improve your image and overall daily operations.
Using Financial Management Software
Don’t stick with a bank rooted in the 18th century. Find one that works with your accounting software and makes your life easier. Monitor your inventory purchases, cash flow, your payroll, receivables, and your vendors using one comprehensive application. One outstanding way to save money is to use an online check stub creator like http://www.checkstubmaker.com/to create company branded checks on your own. You can cut out the middle man and save a ton of money when you know where to invest.
Customer Relationship Management Software (CRM)
This software is designed to give you more information about your customers. Untapped business opportunities are often just a phone call away, but you need the background information and data to make that call successful. Insights can inform you on the best sales and marketing practices, and it can help you find areas where you can improve your customer service and support.
Get in on the Cloud
Every business has heard about cloud technology, but hearing about it and implementing it, are two very different things. Cloud computing makes it possible to store your applications or non-essential data on an external server. This makes more room on your local computers to store information that’s needed immediately. It can even help with file sharing, virtual meetings, website hosting, and banking.
Get Better Teleconferencing
Invest in new technologies that allow you to take advantage of internet conferencing. This can include any combination of cameras and audio that are combined with online meeting spaces. Teleconferencing can build a better relationship between customers and your employees, which can help you acquire new business and get more done in the office. This could even help with remote operations making your business work better from anywhere in the world.
Another great use of modern technology is the advent of mobile marketing. You’ve got a website, but why not bring your company to your customers? By creating a mobile app your customers can download to their smartphones, you’re bringing your business to them. If a customer downloads an app version of your website, they are more likely to visit you in the future.
Don’t settle for outdated technologies that only serve to make your business inefficient. Stay updated on the latest technologies, and make sure you provide your customers with a fresh and updated company culture.