Mobile app trends continue to reshape the way businesses move and operate because almost 70% of the world’s population is on mobile. It is why businesses are developing their mobile apps apart from developing their websites. If you want to grow your business, having an app is inevitable. There are many advantages of using a mobile app for your business.
Having a mobile app for your business unlocks a whole market sector, a new sector of the market for you like no other. It is especially crucial now because user experience boosts your brand, and having your business on a mobile app improves your overall brand’s UX rating.
You are losing significant revenues every day that your business is not on an app. As more and more consumers are looking for more convenient ways of accessing what they need online, it is high time you start a version of your website on mobile to benefit your end-users and increase brand awareness for your website even more.
Here are 11 reasons why mobile apps are right for your business in 2021:
Business is all about reciprocation. The market opens its wallets with their desire, right?
Maybe you sat down with your staff and tried to nail the best way to inspire more of your customers’ wallet-opening interaction. You want to increase their engagement with your company to promote sales, of course, but you also want to give your customers a value that they can’t find anywhere else.
One way is to build a reward program inside your app. It’d work like this: The more consumers engage with your company and merchandise, the more points they earn, which can be used on the items they already know they want for great deals.
Starbucks uses their smartphone app to their benefit by providing incentives exclusively to app users, inspiring them to buy coffee (and other tasty snacks). They are even further ahead of the curve, enabling their users to pay directly from the app, accelerating the entire transaction process.
If you already have a program like this – fine. You can integrate it into your mobile app, digitize the entire process, instantly make your purchase data accessible. If you don’t have one, get quick.
And when your customers see their points adding up in real-time (rather than submitting points in the mail or waiting until they can reach your website to enter them manually), they’ll be impressed and more enticed to follow up with their purchases in the future.
Since they provide better user experiences, mobile websites are rising. Mobile applications, however, provide a better user experience by making users perform better in app-related tasks using gestures.
Mobile apps can also load content far more quickly and are more navigable than mobile websites. With the installation of a company’s mobile app, client retention becomes even smoother. It is a way to better connect with your customers about new offers and services.
Mobile apps have proven quick and productive in engaging consumer attention and communicating product releases, new programs, promotional deals, enhanced functionality, and discounted rates.
These direct communications often bring useful information about your goods and services, such as demographics, geographic locations, and shopping behavior, helping you understand market demand and enhance your sales and marketing strategy.
One of the most important things a mobile app provides customers is the brand’s recognition and contact. And through daily contact with your target group, you cultivate confidence.
The more you trust your audience, the more likely they are to listen to later sales pitches and stick to your brand. In an app, you’ll show users why they should trust you by letting them get to know your brand through tactile experiences.
Like selling fridge magnets, calendars, and other random memorabilia with your company logo on it, mobile apps have acted in the past as both advertising and support, enhancing the brand and educating your customers.
That’s why so many companies across major industries are designing mobile app strategies.
Internet connectivity is an essential part of websites. Websites run in an HTML environment that requires a link to the Internet. While all computer types hold a cache of the elements necessary to load a website faster, this does not amount to full offline access.
Most smartphone applications, on the other hand, will operate even offline. And even without the internet, you can still access content and features. Uploading changes and updates can happen automatically once you’re back online.
This data saving function also helps keep the customer’s preferences intact and recalls the user’s choices every time the mobile app is opened.
Websites are starting to look and sound more and more like mobile apps. It is a direct response to the growing number of mobile users. There are currently 5.19 billion people worldwide.
But mobile applications are not only responsive to mobile devices. They can be directly integrated with mobile phone features. For instance, you can take a snapshot via its camera feature when filling out a mobile app form. You can even add your fingerprint through its biometric functions without leaving the form you are completing.
Websites are attempting to integrate with mobile app features, but mobile apps just do it way faster and better.
Websites have reached a higher customization level, but mobile apps bring customization to a new level. Users can place preferences in the app when they create or upgrade their accounts. Users will add their flavor and convey their identity as they customize the app.
You can create a mobile app to run your deals and promotions better. Ensure you build an enticing offer with an app and alert the business benefits of mobile apps. The idea is to use timely notification and in-app pop-ups to hit a broad customer base with your deals.
Such push notifications, mainly when done strategically, are a great way to bring support and information to the right people at the right time. Emojis push notifications, for example, have almost double rates of opening than those without.
The distribution system is identical to the push alerts, but variations in how they can be adapted. It’s easier to send live updates and support to a mobile app rather than logging in online and searching for the updates yourself. It is where mobile apps make it convenient for their users.
Mobile search will redefine mobile apps and what the future holds for this innovation. As of now, mobile apps are foreseen to generate more than $935 billion in revenue by 2023. In the Google Play Store, 2.87 million apps available for download, while the Apple App Store records 1.96 million apps available for download.
As a result, there are 179 billion mobile apps downloaded every year. It is why businesses are taking advantage of mobile apps to improve brand awareness, engagements, and better revenue.
If potential customers desire a product or service, they are more likely to look at it on their smartphone. Research shows that most searches are conducted on-the-go rather than during leisure time or when users have access to a laptop or desktop.
Compared to websites, mobile apps are quicker, more interactive, and easier to navigate. Mobile apps make services and functionalities are readily available so businesses can drive more sales from their users. Websites can build brand awareness via social media and other popular platforms, but apps are where most conversions happen.
Businesses can earn from mobile apps through the following:
Amazon Underground is a standalone app store with a mobile app. App developers are not allowed to integrate ads or in-app purchases. So they can profit when users buy an unlimited number of IAP’s “for free.”
The developers collect payment of 2 cents for every minute of use per single user. Revenues can also come from the free Revenue Forecasting Calculator. App developers will be able to compute their potential app income.
Some developers have reported getting as much as 30% more in revenues on Amazon Underground than Google Play store.
The number of eCommerce stores and mobile apps opening Amazon stores is increasing. Amazon sellers are getting more in revenues because the crowd coming to Amazon has a clear intent to buy. Working with these kinds of users makes conversion efforts much more effortless.
Mobile Apps Grow Your Business Today’s always-on-the-go market expects brand continuity. If they support your web page first, it’s almost second nature for users to expect you also have a mobile app. If their first encounter with you is through a mobile app, users still expect a website for credibility and 24/7 tech support.
In such a competitive digital space, having mobile apps is more than useful and worth every investment. Websites that do not have a mobile app should rethink their digital marketing strategies, get on their drawing boards, and create an excellent mobile app to serve their customers higher.
Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.