If you are thinking about creating a mobile app for your business, you are certainly not alone. Studies show that mobile apps offer new and established businesses opportunities for exponential growth. While giving customers the ability to access your business on their smartphone may be a brilliant business idea, it does come with certain legal issues that must be addressed during the development process.
The best case scenario is that your app will find a wide audience of consumer users. The best way to protect yourself from potential litigation is to thoroughly address the following legalities during the development process.
Today there are more kids using free gaming apps on mobile devices than most of us ever imagined possible. This explosion in business has led to an equally unexpected number of refused and contested charges on in-app purchases. Popular gaming apps are full of in-game purchases that are often facilitated without the child’s clear knowledge. When parents see hundreds of dollars worth of in-app purchases charged to their accounts, they naturally contest the charges.
The best way to avoid a problem connected with these in-app purchases is to only include potential in-app charges that are necessary to the game and always in a way that is transparent to the user. Discuss this with your app developer and your company’s legal representatives to ensure that the legal ramifications are clear.
It is an unavoidable reality that your app will be able to collect consumer data. That is the nature of running an app business. However, there are ways that you can avoid legal problems connected with improper data collection. The way to do this is to assess what kind of data the app is collecting and why it is collecting it. If your app is collecting data that is not essential, that is data serving no purpose in the app’s function, then you should have your developers modify the app to conform with proper data collection standards.
If you want to start an app business most of the time you will try to avoid potential legal issues by hiding behind torrents of legalese in the form of lengthy ‘Terms and Conditions’ statements. The truth is that these statements will not truly protect you from litigation if an app user’s rights have been violated. It is therefore imperative to discuss all of the above points and more with a lawyer, like those at Carter West, while it is still in the development phase.
There are always legal issues that arise anytime new technology comes into the limelight. The development of app businesses is no exception. Thankfully, there are useful solutions to many of the potential legal issues that can arise when starting an app business. If you are mindful of the above legal points during the development of your app, and discuss other potential app related legal issues with a corporate attorney, you are sure to protect yourself and the success of your app business in the future.