Running a company on a shoestring budget makes some people think they should play by the book and hope for the best. Well, the truth is, belt tightening and unimaginative philosophy will not get you very far. Think in terms of bold moves, daring initiatives and unconventional business strategies. They can help you spread brand awareness, connect with the customers on an emotional level, create a sharable content, and increase your exposure to the public. This seems like a way which shows much more promise, does it not?
Out-of-the-box and guerilla marketing tactics are a great way to jumpstart marketing activities. According to research, they boost the sales by 30%, while considerably cutting down the marketing budget. This is a win-win business scenario, especially for startups looking to get their operations off the ground. Many turn to campaigns that spark attention on social media and produce content with the viral potential. Infographics, for example, suit the shortened attention spans and visual cravings of modem consumers, easily stealing the online show. Now, focusing on the immense power of the internet is fine, but do not neglect the other, “real world” opportunities.
The stage is set
Today, customers are bored and overwhelmed with content fatigue. They are bombarded from all sides by generic ads and aggressive visuals. Unless the ad is original, they will likely hate it. What they want is something new and exciting. Hence, companies that manage to create a fresh consumer experience are leading the way on the market. You will hear a lot about the importance of finding out where your audience is. But, have you ever considered going so far as to put an ad in a bathroom of a bar where your potential customers spend time? The whole world is the stage, whether it is a prime digital real estate in the form of social media, or bare walls of the urban jungle.
The great outdoors
So, why not contact local street artists to turn dull, gray surfaces into vivid displays of your business philosophy and company’s values? Here, you are dwelling in the area of guerilla marketing, which most often manages to spark the attention of the wider audience. Daily mail is just one of the companies that had much success with outdoor ads. Those who want to explore the enthralling three-dimensional marketing further should think in terms of installations. Namely, Proctor & Gamble put a giant green comb on tangled phone lines to prompt people to switch to Rejoice Conditioners. This shows that the surrounding environment is teeming with opportunities, so get you creative juices flowing.
On a personal note
Personalized products are in the spotlight lately, as they stand out from the piles of uniformed items. Master the art of turning mundane, everyday item into something unique that customers will rush to get their hands on. Startups can offer some of them as rewards for customer loyalty and as incentives to spur engagement. Think about giving away some custom USBs, office supplies, T-shirts, gift cards, etc. Also, remember the “Share a Coke” campaign that the famous company launched in June. It swapped the all-famous label with 250 different names, resulting in increased sales and public exposure. This is something startups must use as a fuel for the exhausting business race ahead.
Rise and shine
To achieve success in an unfavorable economic climate, think beyond billboards and ads. Follow avant-garde ideas and stay on top of social trends. This goes a long way toward building lasting relationships with the consumer. Deploy your guerilla squads, arm yourself with peculiar strategies, and present messages in a fun and exciting way. Seek alternatives to existing methods, and beat the competition in the creative department. There is no better way for startups to rise above their disadvantaged position on the market and stay ahead of the pack.
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