Knowing if your app is appropriately targeting the right audience can be a little difficult. No matter how much planning and demographics focusing you do in the initial planning stages, it’s hard to know if your targeted users will love or hate your app and its overall concept. Now that your app has been pushed to the development phase, it’s time to figure out what your audience wants before development is complete. Below are three ways you can get feedback on your app while it’s still in development.
With so many apps spanning across multiple popular niches, there are no shortages of app users and apps to learn from. You don’t necessarily want to reinvent the wheel since what is working is already selling. Still, by studying what similar apps are doing and reading their reviews, you have the ability to tap into current — not to mention free — data that tells you what is working and what is not. This step will put you in a unique position to target your ideal users, even if your app idea is fairly unique.
One of the best ways to establish and narrow down your ideal audience is to focus on getting the word out. Since you already know your target niche, you want to reach them where they’re at. For example, if you’re creating a cool new dieting app, you may want to reach out to top health and diet influencers on YouTube or Instagram and create an offer that will bring in some instant feedback.
You could also try starting an email marketing campaign to announce your app to your following or create a demo video asking for feedback and share it with your target audience. Many static marketing tools limit the information that you get back from potential customers. This is why you need to come up with more creative marketing tools to help you get instant feedback and responses.
Crafting a survey is not only a smart marketing strategy, but it also gives you the chance to get some real feedback and advice from your target audience. If you do this step, then you should already know who your app users will be so that you can create a relevant survey that will help collect meaningful feedback for your app. This can also let people in the survey group know that you really care about the quality of your app.
Creating and developing an app can be a challenging and rewarding experience at the same time. It’s important to take extra care when developing your app. Getting the feedback you need while your app is in the development stages can help you stay two steps ahead of your competition.
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