Mobile apps can be a great way to bring in new business and help your customers shop and interact with your business from almost anywhere. That’s why it’s important that customers get the same kind of feelings from using the app as they would visiting a brick-and-mortar location or speaking with one of your representatives over the phone. Here are a few ways to make sure that your mobile app hits the mark.
When creating your app, make sure to keep your brand identity aligned with your audience’s values. This will help make sure your customers feel the most comfortable when using your app. Knowing your demographic is important when making a mobile app. Are your customers more concerned with safety and making sure their information is secure, like is the case with customers of banking apps and investment apps? Do your customers prioritize ease of use and customer service, as many insurance company customers do?
Knowing your target audience is also extremely important. Developing an app without keeping your audience in mind can lead to some severe tonal dissonance and potentially put people off of using the app. Creating a personalized experience catering to your audience through your app can make it a huge success.
If most of your users are already tech-savvy, don’t develop an app that will hold their hand through every little detail and bombard them with instructional pop-ups. Provide a basic help page and an optional getting started section that customers can view when they first install the app. Beyond that, let them use the app without interruption. If you know most of your users are not good with technology, implement tools that help make the app’s navigation simpler.
The most important thing about making an app for your brand is making sure it’s recognizable as being affiliated with your brand. The digital marketplace is rife with spyware and other malicious apps, so not staying consistent with your branding when designing your app can leave your app dead in the water. Most companies use style guides to ensure consistent branding, so make sure everything in your app adheres to the style guide, giving the most brand-consistent experience possible.
By following these guidelines, you should be able to develop a successful app that looks and feels right at home to your customers. There’s safety in familiarity and personal experience, and it’s important that your app can provide that since your customers will be taking it with them everywhere they go.
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Knowing if your app is appropriately targeting the right audience can be a little difficult. No matter how much planning and demographics focusing you do in the initial planning stages, it’s hard to know if your targeted users will love or hate your app and its overall concept. Now that your app has been pushed to the development phase, it’s time to figure out what your audience wants before development is complete. Below are three ways you can get feedback on your app while it’s still in development.
With so many apps spanning across multiple popular niches, there are no shortages of app users and apps to learn from. You don’t necessarily want to reinvent the wheel since what is working is already selling. Still, by studying what similar apps are doing and reading their reviews, you have the ability to tap into current — not to mention free — data that tells you what is working and what is not. This step will put you in a unique position to target your ideal users, even if your app idea is fairly unique.
One of the best ways to establish and narrow down your ideal audience is to focus on getting the word out. Since you already know your target niche, you want to reach them where they’re at. For example, if you’re creating a cool new dieting app, you may want to reach out to top health and diet influencers on YouTube or Instagram and create an offer that will bring in some instant feedback.
You could also try starting an email marketing campaign to announce your app to your following or create a demo video asking for feedback and share it with your target audience. Many static marketing tools limit the information that you get back from potential customers. This is why you need to come up with more creative marketing tools to help you get instant feedback and responses.
Crafting a survey is not only a smart marketing strategy, but it also gives you the chance to get some real feedback and advice from your target audience. If you do this step, then you should already know who your app users will be so that you can create a relevant survey that will help collect meaningful feedback for your app. This can also let people in the survey group know that you really care about the quality of your app.
Creating and developing an app can be a challenging and rewarding experience at the same time. It’s important to take extra care when developing your app. Getting the feedback you need while your app is in the development stages can help you stay two steps ahead of your competition.
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Many states have made it illegal to use your phone while driving. It’s usually advised that you stay away from your phone while in your car. However, many drivers still use apps that aren’t truly necessary for the road. Here are some design elements app developers should incorporate into their apps to keep drivers safe.
Being able to encrypt private information is a necessity for conscientious app developers. While app developers should be paid for their work, they can find ways to do that without selling user’s private information. Developers should also take precautions against hackers and various types of malware. While it is true that people will always want to find a key if there is a lock, continually improving the lock will make it more secure.
Apple phones have a feature called “do not disturb while driving,” which mutes incoming texts and calls when a car is in motion. This feature uses GPS to check your speed since it is logical that your pizza run won’t happen at 55 mph. The Pokemon Go app uses similar technology, topping out an average walking speed of 20 km/h, which roughly equals 10 mph. If you go faster than this speed, the app will not let you play unless you acknowledge you are a passenger. Even if you do this while driving, higher speeds do not allow the player to interact with the virtual world, which also solves the problem of distracted driving.
If you want to encourage drivers to drive safely, encourage them with external rewards. Taking the example of Pokemon Go, you could encourage drivers to drive safely by offering a unique Pokemon after a certain amount of safe driving. However, because Pokemon Go is inherently focused on walking, it will likely not offer rewards for driving. Alternatively, you could offer safe drivers a discount on their paid services, like several insurance companies have begun to do.
You want drivers to drive safely and you should reward them when they do. Whether it is a unique item or coupon, people like to have their good behavior rewarded. Designing your app with this principle in mind can make your app more appealing and safe.
You might also be interested in this article: Six Car Apps That Could Save Your Life