Signs To Lookout For When Choosing a Hosting Service Provider

Web hosting plays an important role when it comes to improving your site’s performance. Without the backing of a good quality web host, you might face numerous issues such as slow website speed, spam, loading issue, insufficient storage, etc. This, in turn, can affect your site’s traffic and ranking and eventually your site’s ROI. If you want to avoid this, then you need to do your research and pick the best.

However, finding the right web hosting for your website/mobile app can be challenging because of the endless options that are available online. It can be overwhelming for a first-time buyer with no prior experience to choose from the different hosting types – Shared hosting, VPS hosting, Cloud hosting, WordPress hosting, among others.

You might also get confused about the amount of bandwidth and storage required, essential security features, and more. Plus, you need to consider if the hosting platform offers easy integration with other third-party tools & apps, does it provide an auto-script installer, website backup, etc.

As you can see, there are various things to consider when choosing the best web host for your website. Thus, to make your task easier, here are a few key indicators that will help you steer clear from a poor-quality web host. This warning signs infographic can be helpful for both – newbie business owners as well as those who are having trouble with their existing hosting provider.

For example, if your hosting provider is unable to offer the latest updates or new software that are important for optimal running of your website/app, then it is a clear sign that you need to switch your hosting provider post-haste.

So, go ahead & check out this infographic and for more information, click here.

Author Bio

Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends in Social Media & SEO.


11 Advantages Of Using A Mobile App For Your Business in 2021

Mobile app trends continue to reshape the way businesses move and operate because almost 70% of the world’s population is on mobile. It is why businesses are developing their mobile apps apart from developing their websites. If you want to grow your business, having an app is inevitable. There are many advantages of using a mobile app for your business.

Having a mobile app for your business unlocks a whole market sector, a new sector of the market for you like no other. It is especially crucial now because user experience boosts your brand, and having your business on a mobile app improves your overall brand’s UX rating.

You are losing significant revenues every day that your business is not on an app. As more and more consumers are looking for more convenient ways of accessing what they need online, it is high time you start a version of your website on mobile to benefit your end-users and increase brand awareness for your website even more.

Here are 11 reasons why mobile apps are right for your business in 2021:

 1. Provide More Value to Your Customers

Business is all about reciprocation. The market opens its wallets with their desire, right?

Maybe you sat down with your staff and tried to nail the best way to inspire more of your customers’ wallet-opening interaction. You want to increase their engagement with your company to promote sales, of course, but you also want to give your customers a value that they can’t find anywhere else.

One way is to build a reward program inside your app. It’d work like this: The more consumers engage with your company and merchandise, the more points they earn, which can be used on the items they already know they want for great deals.

Starbucks uses their smartphone app to their benefit by providing incentives exclusively to app users, inspiring them to buy coffee (and other tasty snacks). They are even further ahead of the curve, enabling their users to pay directly from the app, accelerating the entire transaction process.

If you already have a program like this – fine. You can integrate it into your mobile app, digitize the entire process, instantly make your purchase data accessible. If you don’t have one, get quick.

And when your customers see their points adding up in real-time (rather than submitting points in the mail or waiting until they can reach your website to enter them manually), they’ll be impressed and more enticed to follow up with their purchases in the future.

2. Apps provide a new user experience.

Since they provide better user experiences, mobile websites are rising. Mobile applications, however, provide a better user experience by making users perform better in app-related tasks using gestures.

Mobile apps can also load content far more quickly and are more navigable than mobile websites. With the installation of a company’s mobile app, client retention becomes even smoother. It is a way to better connect with your customers about new offers and services.

3. Direct Communication And Geo-Targeting Marketing

Mobile apps have proven quick and productive in engaging consumer attention and communicating product releases, new programs, promotional deals, enhanced functionality, and discounted rates.

These direct communications often bring useful information about your goods and services, such as demographics, geographic locations, and shopping behavior, helping you understand market demand and enhance your sales and marketing strategy.

4. Build a Stronger Brand

One of the most important things a mobile app provides customers is the brand’s recognition and contact. And through daily contact with your target group, you cultivate confidence.

The more you trust your audience, the more likely they are to listen to later sales pitches and stick to your brand. In an app, you’ll show users why they should trust you by letting them get to know your brand through tactile experiences.

Like selling fridge magnets, calendars, and other random memorabilia with your company logo on it, mobile apps have acted in the past as both advertising and support, enhancing the brand and educating your customers.

That’s why so many companies across major industries are designing mobile app strategies.

5. Mobile apps let you access functionalities offline.

Internet connectivity is an essential part of websites. Websites run in an HTML environment that requires a link to the Internet. While all computer types hold a cache of the elements necessary to load a website faster, this does not amount to full offline access.

Most smartphone applications, on the other hand, will operate even offline. And even without the internet, you can still access content and features. Uploading changes and updates can happen automatically once you’re back online.

6. Mobile apps work faster than websites.

Apps hold much of the data inside a mobile device, and this provides the benefit of using the device’s core processor speed, not depending heavily on the internet. Mobile websites run on JavaScript, and mobile applications run faster than JavaScript.

This data saving function also helps keep the customer’s preferences intact and recalls the user’s choices every time the mobile app is opened.

7. Mobile phone features are more user-friendly.

Websites are starting to look and sound more and more like mobile apps. It is a direct response to the growing number of mobile users. There are currently 5.19 billion people worldwide.

But mobile applications are not only responsive to mobile devices. They can be directly integrated with mobile phone features. For instance, you can take a snapshot via its camera feature when filling out a mobile app form. You can even add your fingerprint through its biometric functions without leaving the form you are completing.

Websites are attempting to integrate with mobile app features, but mobile apps just do it way faster and better.

8. Apps can be customized even more than websites.

Websites have reached a higher customization level, but mobile apps bring customization to a new level. Users can place preferences in the app when they create or upgrade their accounts. Users will add their flavor and convey their identity as they customize the app.

9. Mobile apps aid promotion and offers excellent support.

You can create a mobile app to run your deals and promotions better. Ensure you build an enticing offer with an app and alert the business benefits of mobile apps. The idea is to use timely notification and in-app pop-ups to hit a broad customer base with your deals.

Such push notifications, mainly when done strategically, are a great way to bring support and information to the right people at the right time. Emojis push notifications, for example, have almost double rates of opening than those without.

The distribution system is identical to the push alerts, but variations in how they can be adapted. It’s easier to send live updates and support to a mobile app rather than logging in online and searching for the updates yourself. It is where mobile apps make it convenient for their users.

10. Mobile search is going to take mobile apps further.

Mobile search will redefine mobile apps and what the future holds for this innovation. As of now, mobile apps are foreseen to generate more than $935 billion in revenue by 2023. In the Google Play Store, 2.87 million apps available for download, while the Apple App Store records 1.96 million apps available for download.

As a result, there are 179 billion mobile apps downloaded every year. It is why businesses are taking advantage of mobile apps to improve brand awareness, engagements, and better revenue.

11. Boosts app sales and provides more effective monetization.

If potential customers desire a product or service, they are more likely to look at it on their smartphone. Research shows that most searches are conducted on-the-go rather than during leisure time or when users have access to a laptop or desktop.

Compared to websites, mobile apps are quicker, more interactive, and easier to navigate. Mobile apps make services and functionalities are readily available so businesses can drive more sales from their users. Websites can build brand awareness via social media and other popular platforms, but apps are where most conversions happen.

Businesses can earn from mobile apps through the following:

  • Ads: In-app, video, banner, display, native, and purchases
  • Interstitial ads
  • Rewards or incentivized ads
  • Freemium up-sell
  • Subscriptions
  • Sponsorship
  • Email marketing
  • Affiliate Income and Referral Marketing
  • Physical purchases and merchandise
  • Collecting and selling data
  • Amazon Underground

Amazon Underground is a standalone app store with a mobile app. App developers are not allowed to integrate ads or in-app purchases. So they can profit when users buy an unlimited number of IAP’s “for free.”

The developers collect payment of 2 cents for every minute of use per single user. Revenues can also come from the free Revenue Forecasting Calculator. App developers will be able to compute their potential app income.

Some developers have reported getting as much as 30% more in revenues on Amazon Underground than Google Play store.

The number of eCommerce stores and mobile apps opening Amazon stores is increasing. Amazon sellers are getting more in revenues because the crowd coming to Amazon has a clear intent to buy. Working with these kinds of users makes conversion efforts much more effortless.


Mobile Apps Grow Your Business Today’s always-on-the-go market expects brand continuity. If they support your web page first, it’s almost second nature for users to expect you also have a mobile app. If their first encounter with you is through a mobile app, users still expect a website for credibility and 24/7 tech support.

In such a competitive digital space, having mobile apps is more than useful and worth every investment. Websites that do not have a mobile app should rethink their digital marketing strategies, get on their drawing boards, and create an excellent mobile app to serve their customers higher.

Author Bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.


How to Protect Your Mobile Devices from an Attack

More than 67% of people in the world are mobile phone users. It is no wonder that use of mobile apps is increasing even amid the pandemic. Therefore, it is important to think about your mobile security.

As a matter of fact, the demand for mobile apps exponentially grew during the heat of the coronavirus outbreak, since social distancing measures had to be strictly enforced the world over.

A global demand for mobile and online applications in the new normal economy is fueling the robust growth of this tech industry beyond expectations. But another thing that surged during the global crisis are cybersecurity attacks and privacy breach. Threats against mobile security escalated rapidly. When users are not as keen on their mobile device security, it gives more vulnerabilities open for attackers to exploit.

An unsecured mobile app is a real danger to the user’s entire device and even network. Sensitive information, bank details and the like can usually be found on a mobile phone. A maliciously downloaded program on a mobile device can be dangerous, often discovered when the damage has already been done.

What is Mobile App Security?

Mobile app security is the extent of security that mobile apps have against malware and cybercrime. The different technologies and manufacturing processes used in the protection of mobile apps seek to reduce all kinds of threats to mobile devices due to the applications installed in them.

In open platforms such as Android, the threat continues to increase. It is twice as vulnerable to virus attacks, ransomware, and data breaches as its equivalent, iOS, which is closed or limited to Mac and iPhone users.

Android is more prone to MITM attacks (Man-in-the-Middle) and other forms of cyber threats, data breach, broken cryptography, and the like.

Read on to know how mobile app developers secure mobile apps and protect them and its users from the next cybersecurity and privacy attacks.

10 Mobile App Security Essentials

There are security measures that mobile app developers must take when building stable, safe apps:

1. Secure Source Code

Make sure your source codes are safe and are not accessible to just anyone. Your goal is that hackers and cyber criminals cannot reach or decipher the source code easily. This is called obfuscation.

Obfuscation is covering the code, making it vague, difficult to understand, and even confusing. This prevents cyber criminals from re-engineering the source code. Android, for example, has a built-in Pro-guard that obscures codes for meaningless and ambiguous characters.

2. Secure files and databases

You need to store your data, such as a customer account, credits, payment records, and the like on a secure device. Your storage needs to be secured as well, fully backed up and encrypted, with limited data access rights, so you can avoid data leakage at all costs.

3. Secure communication and data transfer

The transmission or communication of data must also be secure and encrypted. Hackers lurk for unprotected or unencrypted transmission of data. Sending and receiving data inside your mobile app needs to be done via secure media, via a VPN tunnel, TLS, SSL or HTTPS.

You stop eavesdroppers on your network requests, make your data unencryptable, and prevent packet-sniffing and MITM attacks.

4. Data portability

Data portability can use customer data across platforms and services. One of the most common examples is the ability to use your Google login information to log in to other applications and platforms. Facebook also uses data portability.

It enables apps to exploit the robust software protection of more popular companies while allowing users to apply private data and authentication from scratch. The registration process becomes more user-friendly and quicker.

5. Combat against reverse engineering

Android is more likely to attack reverse-engineering because it’s an open-source platform. In an open-source framework, anybody can check for source code and make OS modifications as per their requirements.

Not all users can do this, though, as you’d need some programming proficiency. Rather, it is highly recommended to protect source codes, to minimize the chance of tampering with wrong people to target you and your users.

6. Conduct data input validation

Input validation tests user data. It prevents malformed data from accessing your servers. Unfortunately, most mobile app developers don’t prioritize input validation. But because input validation is readily available in most mobile app frameworks, optimize this feature for added app security layer.

7. Data Encryption

In a time where attacks and data leakage can occur at any time, data encryption is a must, especially for mobile apps. Due to lack of mobile app protection, mobile apps often take most of the brunt in cyberattacks.

Broken cryptography is insecure use of cryptography, mostly in mobile applications using encryption. If the mobile app implements a weak or broken encryption-decryption algorithm, it means that hackers will automatically decode the codes and wreak havoc on your mobile app.

Avoid weak or broken algorithms, and use cryptography to encrypt your application and data.

8. Penetration Testing

Penetration testing, also known as pen testing, simulates a cyber-attack on your computer system to test for any vulnerabilities.

Penetration testing is widely used to improve the web application firewall (WAF). It (WAF) can attempt to breach mobile apps such as APIs, frontend servers, or backend servers.

It’s easier to find vulnerabilities yourself before real hackers do, like testing inputs prone to code injection attacks.

Fine-tuning your WAF security policies and patching bugs found before releasing your mobile app is a must. It’s one of Mobile App Security’s most important levels. It’s different from standard software testing, but both are integral to improving mobile app security.

9. Use of tokens to handle sessions and high-level authentication

A token is a tiny hardware device that allows users to access a network service. Mobile app developers use tokens to help handle user sessions. As tokens can be accepted, it can be revoked.

Mobile app developers must also use better protection to use complex passwords. Plan your mobile apps to allow only complicated alphanumeric passwords to be renewed every six months.

Add two-factor authentication, add encryption to your mobile app. Users must submit the OTP (one-time password) sent via text or email before logging in. Other authentication methods include biometrics such as fingerprint and retina scanning (depending on the mobile device in use).

10. Access Policies and Continuous Testing

Continuous testing is a new normal. The only way to show that the code and configurations function is to test them. This is why we need continuous testing.

In organizations making this move, performance engineers and test automation specialists change from a backlog of test-building work to promoting testing democratization. Everyone builds their code and everybody constantly checks their code.

While continuous testing is becoming more of a common procedure, it certainly poses specific challenges for implementation. You need to indicate access policies and specifications for continuous testing in order to prevent delays.

You may also need to refine research processes with visual models that provide optimum coverage. Conduct performance testings on the development stage and production stage as well, so you can get the right test data.

Conclusion: Prioritize Mobile App Security

Safety should concern any mobile app maker. Your app is not the primary responsibility of your customer. Yes, they must be responsible for antivirus protection, using VPN, and other security But as the mobile app maker, it is your responsibility to make sure the users’ level of security is top-notch. In addition, huge consequences await those who did not use non-GDPR-compliant.

Implementing mobile app protection measures allows you to secure not only your app, but the data stored in it. A holistic approach to mobile app security is not difficult to implement, but as a responsible mobile app creator or developer, dedication is required.


Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.


Why Prototyping Is Important for Your Product Success

A prototype operates as an early model or sample of the product we want to build for our branding. A prototype elaborates on the sample of the final product. It could be in the form of a drawn sketch or a simple model that can serve as the product’s face until its final materialization. The process of creating a product requires ample time and experimentation before it can come to fruition. It needs to undergo specific steps before presented to a broad audience.

It would be best if you examined whether the product you are to provide to your users is effective or not. Whether it solves their user’s problems and fulfills their needs. This is where the necessity of a prototype comes in. It functions as the unfinished version of the product and is tested using different stakeholders and users. You need to collaborate with users, gain their feedback, and make the necessary modifications or alterations to clarify how your product can be formed and become useful.

It is more convenient for you to receive input from users and readjust your product in its initial state before readying it for your target audience. There is a myriad of reasons why a prototype is vital for your product success. We will discuss that in the following.

Understanding of The Design Intent

Prototyping will enable you to understand what kind of look and feel you can generate from the product before reaching its final stage. It also gives you an answer as to why you are designing the product in the first place. It also gives you a clear view of what kind of audience you are directing this product to. Enhancement of your design’s purpose and intent will enable you to have a clear picture of the final product.

Early Feedback

The primary importance of a prototype is to receive feedback. You need to introduce your model to a few members and allow them to scrutinize the prototype on their terms. Once they review your product, you will get adequate information about the areas where you can improve upon your work before finalization. Feedback during the product building process is essential to adding new features and redesign the product. Test all your prototypes with your audience until you can see where it is effective. Expand on the critique to your team members and stakeholders and decide collectively.

Saves Time and Cost

If you overlook the prototyping process, there are likely more chances for your final product’s failure. The product may not work with a larger audience, making your time and money investments a waste. It would require a dramatic rework and restructuring of the entire product. You cannot risk repeating this cycle, as well. With a prototype in place, it is beneficial to you to implement the essential changes to your product before it proceeds to become finalized. This will help you secure your goals at an accelerated pace with more money in your possession.

Validation Before Development

You can have different iterations with prototyping before you get to its final phase. You need validation for your product and a sense of security before you can launch it. Going about it without the prototyping process will make you feel worried and vulnerable to a multitude of risks. You can have surety and certainty through the iterative process in building what is required. This will give you the emotional boost you need to create your product with confidence.

User Research and Testing

Your users are your main priority. You need to address and observe them collectively to better serve them and cater to them. Prototyping is the best method for achieving this idea. The primary purpose of a prototype is to help you gain insight into how valuable and usable your product is to the user. You would be able to efficiently conduct your research and demonstrate how your product can improve their lives and address their pain points.

There are different methods of prototyping; you just need to choose the objective approach that suits your product and falls under your budget and resources.

Low Fidelity

Low Fidelity or Lo-Fi are paper prototypes that are best suited in the developing stages of the process. This prototype allows changes to the product with convenience. It is more focused on how the product operates as opposed to how it looks. This gives product designers better insight pertaining to the product feedback.

Medium Fidelity

Medium Fidelity Prototype is a prototype where limited functional products are created based on user scenarios. It is the best method for the in-between phase of your product development when you transition from low fidelity to high fidelity.

High Fidelity

There is a common misconception that high fidelity is the final product phase. It is more of a prototype that is closely related to what the final product should look like. This process requires more costs and time than the other two strategies.

In the case of discussing the more complicated aspects of the product, high fidelity is the ideal approach. However, high fidelity has its share of cons. Presenting users with a high-fidelity prototype will only confuse them and would not have the ability to convey basic knowledge of the product to them. It will not make the user experience convenient under any circumstances, so it is preferable to use the other fidelity prototypes instead of saving time and money.

Creating a prototype is a risky endeavor and a long-term process. You can fast track your product development by acquiring the services of a flat fee graphic design agency instead. They will have the expertise to develop your prototypes and share the most effective ones with you.

About the Author

Tabish Khalid works as the Digital Marketing Manager for Designster. He develops and implements digital strategies for Designster, along with aligning business goals with digital marketing activities. He actively contributes articles related to digital and content marketing.


Clutch Recognizes VezTek USA Amongst California’s top Mobile App Developers for 2020

Our team at VezTek USA has some exciting news to announce! Our CEO just got off the phone with an analyst from Clutch, who let us know that Clutch just awarded us as one of the top mobile app developers for 2020! Investing in your business is more important now than ever, which is why we’re honored to be listed as one of California’s best developers for 2020 by Clutch!

Clutch is the world’s leading B2B ratings and reviews platform! Located in the heart of the historic DuPont Circle neighborhood of Washington DC, Clutch has a dedicated team who independently verifies each and every review that they conduct with verified clients from around the world. Clutch is the gold standard for ratings and reviews for B2B service providers, which is why we’re incredibly honored that Clutch’s 2020 research on Clutch’s verified reviews shows us as one of the best developers in all of California!

We love to show off our stellar rating on Clutch! We have received perfect score 5.0-star reviews from our satisfied clients, a testament to our consistent quality work.

In a recent review, Curtis Campbell, an executive at a financial services firm hired us to develop an iOS and Android app for his firm! We created a prototype, completed UI/UX design, wrote code, and were responsible for copywriting.

We’re incredibly blessed to be listed amongst California’s top developers for 2020 by Clutch! Please contact us today to see how you can join our many satisfied customers today.



How to Improve Your Mobile App Performance

People are now so acquainted with the introduction of the mobile devices that has drastically impacted the way people live each day. These days, you can find news, finance, sports, and every field you can find has a dedicated mobile app version, readily accessible with a tap. That is why the good mobile app performance is crucial.

Three-and-a-half billion individuals worldwide now possess a mobile device. For a business to stay relevant to this crowd, it is essential to have a smartphone app. Convenience, usefulness, and variety are the cornerstones of any business’s mobile app. Every business that doesn’t have an app launched is slipping backward and being overthrown in the competition.

Why Do You Need To Improve Your Mobile App Performance

As the world remains linked through the internet, smartphones and mobile apps play significant roles. The further people rely on these devices’ productivity, the more you should consider creating one for your business. If you have already have built a mobile app, there is a constant need to improve its performance to remain relevant and competitive.

The simplicity that modern mobile technology has allowed consumers to communicate with businesses has vastly increased mobile apps’ needs. Thus the strong demand for robust, productive, and top-performing app continue to grow as well. Many are now dependent on their smartphones and mobile apps.

The growing demand has forced companies to find effective ways to communicate with their customers, enhancing experience and exceeding expectation of users. Late, unresponsive mobile apps typically contribute to annoyance, disappointment, and unfavorable feedback that could result to disrupt a businesses’ image. Most expect that a mobile app should be launched under two seconds to streamline the apps’ usefulness and purpose.

Ways To Improve Your Mobile App Performance

Customers deserve a quick and consistent mobile experience. To make sure these are meet, here are some ways on how you can improve your mobile app’s performance.

1. Test Your Mobile App Performance

To guarantee that your mobile app can sustain its deliverables for a wide range of needs: different users, networks, servers / APIs, and more, you need to test your app profoundly. You would need to guarantee that you implement the right plan and protocols for testing before starting and launching your mobile app to the public. Ensuring that it is functioning and can provide optimum experience to its users will be the key to its success.

2. Check Your Mobile App Performance

A well-designed app should always have top of the notch performance. A mobile app with a slow speed, bugged, or uses vast volumes of memory and battery demonstrates far from being well-designed. What your users will usually notice is how it is not syncing with any software. When this happens, it will significantly affect the positive experience of your users. Make sure always to check the performance of your mobile app. If you notice a bug, a glitch, or a malfunction, make sure to troubleshoot at once.

3. Network Performance

Users will use your mobile app on various kinds of networks. Your users may access it under Wi-Fi, mobile data, 4G, 5G, and more. With this, you need to make sure that your mobile app has been tested and determined to function on any given network. You need to make sure that anyone can access it most easily at any given time and connectivity. Your mobile app should function at full speed and maximum capacity, regardless of the network it is connected.

4. Resize, cache, and compress images to reduce load time.

While images are much-needed essentials in your mobile app, it can dampen your app’s overall performance. To make sure that your app will load properly, you need to let go of large image files to slow down your app.

To make sure that you still accommodate images on your app, resize images to fit in your mobile app precisely without sacrificing its performance. Use editing software like CorelDraw Graphics Suite to create compelling images. You can also reduce the number of bytes in an image without decreasing the resolution. These will help save additional bandwidth that would be sufficient to display the whole original file. You can also cache and transfers photos from the network into the memory of the device.

5. Cut down on features that are not essential for app performance.

Added features can make the app look good, but the device’s efficiency is often affected at times. However, most apps are slowed down by many functions, especially those that are not essential for the system to work. Removing the unnecessary weight and perfecting the app’s vital functionality increases pace, responsiveness, and overall efficiency.

6. Reuse data templates to help your app load faster.

When you load less data on your mobile app, the better the software runs. Reuse the ones you already have, rather than creating several data models for your application to download. A smaller weight to bear implies resourcefulness.

7. Create an offline mode in case that network connection drops.

In an accidental network link failure, an offline mode provides a buffer for the details to be securely protected. If a customer gets disconnected entirely without an offline function, all the details will be discarded. You are offered the option to backup the data now in an offline mode and then switch to it later until the consumer is reconnected. An offline mode implies information stability, efficiency, and ease-of-mind for customers.

Final Thoughts

Reliability, accessibility, and ease-of-use are the most significant features of the smartphone app to remember. The mobile app’s output should be quick, detailed, and provide only the necessary information associated explicitly with its functionality. With how big the demand for mobile applications has evolved in recent years, optimizing your business’s mobile app would end up supplying the customers with tremendous revenue and satisfaction. While the demand for mobile apps is flooded with choices for almost every need or wish, you can still offer a unique product, which is why we encourage you to explore the lifecycle of mobile app growth further.

The most significant factor to remember is the customer’s first encounter with your product. Most consumers prefer to uninstall it not long after when faced with a sluggish, unresponsive interface. Keep your first thoughts in the green for efficient software based on customer service. A smartphone interface will be an essential advantage to the organization through careful control of infrastructure and functions.

Author Bio

Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018.

Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.


Do You Need a Mobile App for Your Business?

Mobile technology now plays a significant role in the lives of most people. For businesses, the high-tech world these days dramatically shift the way they run their promotions. It also affects their lead generation, customer engagement, and sales conversion. With the innovation of mobile technology and the continued development of a mobile app for various industries, it has impacted how to run a business.

However, many business owners think that having a Facebook page or any other social media presence is already enough. Many do not consider developing and having an app. That may be because some think that it is expensive or would require much work, time, and effort. While it may need you to invest your time and resources, it is not an unnecessary investment. It can help your business become engaging and effective. It can build your customer base, help drive sales, and enhance your reputation in the market.

Reasons Why You Need An App For Your Small Business

As the mobile app technology continues to thrive, you may consider having your mobile application for your business. If you are still not convinced yet whether you need an app for your business or not, here are some reasons you can consider checking.

1. Easier To Promote Your Product And Services

A mobile app can make your business stand out. It can create a better impression of your company. Besides this, having a mobile app can help you build effective promotion for your product and services. It is easier for you to launch new developments and recent updates to your offerings. With push notifications on your mobile application, you can ensure that you reach your audience with your promotions.

In return, it will help you save money that you usually spend on your promotional techniques like billboards and television ads. With the massive growth of mobile device users, your mobile app’s promotional activity can be targeted.

2. Help You Engage With Your Customers

Mobile apps allow businesses to interact with their customers in real-time. As a business owner, it gives you the chance to engage with your potential clients. Even if you offer a promotion, create an opinion poll, or release a new product, a mobile app helps you establish and strengthen a tie with your target audience. When you have a deep connection with your audience, it will be easier to convert them into sales.

3. Build a Stronger Brand

As you continue to contact and engage with your audience, you begin to foster trust. Awareness of your business and communication help your brand gain the confidence of your potential customers. The more trust your customers develop with you, the more likely they give their attention to your promotional pitch.

Having a mobile app allows you to showcase your offering to your audience on a personal level. It helps provide your customers’ needs rather than just tell them through advertisements. It can also educate your customers on what makes you unique when compared to your competitors.

4. Connect Better With Your Customers

One of the most significant benefits of technology and the internet is connecting people despite the distance, time zone, and location. While face-to-face interactions can still make a difference, especially for those with physical stores, many transactions like item purchase, payment, and customer service are now done over the internet and mobile devices.

Mobile apps can make all of these happen in just one sitting. It can provide around-the-clock availability and convenience as they do not need to jump from one webpage to another to complete any transaction.

5. Boost Profits

Continued interaction can lead to a stronger connection with your customer. Mobile apps for your business let you connect with your audience any time of the day, any day of the week. As this connection grows, so does the satisfaction of your customers. When this happens, your sales profit typically increases too. The more people become pleased with your products and services enhanced by a mobile app, the more they grow interested in your brand or business.

While a responsive website is a must these days, having a mobile app gives your customers ease and convenience. It enhances your customer service and improves user experience while boosting your sales profit at the same time.

6. Expand Your Customer Base

There are about 3.6 billion users of mobile devices around the world. It has even overtaken the use of computers and laptops to connect to the internet. Having your mobile in different app stores and having it advertised online will reach a broader customer base. Aside from this, your social media can also be integrated on your mobile app, giving it a more significant opportunity to reach a wider audience found online.

7. Become Your Direct Marketing Channel

Your mobile app can bear many functionalities. It can give your audience details about your brand, products, price range, contact information, and other features essential for your business. Many mobile apps also function as a payment channel, which provides convenience to your customers. They can directly pay you without moving to another platform. A mobile app can also serve as a communication tool where your audience can message you.

One of the best features a mobile application can do for you is being a direct marketing channel. You can do any promotional activity and launch it on your mobile app. To make it more effective, use push notifications to capture your audience’s attention.

8. Helps Your Sales Conversion Faster

Launching a promotional coupon via your mobile app can be an effective way to sell out a product. You can set a time frame where you will offer a product or service on a specific period. These limited-time promos can strongly encourage sales conversion faster. It also gives additional publicity to your brand.

9. Gives Value To Your Customer

When people download your application, you can also ask them to create a profile within your mobile app. As your users grow, it builds an exclusive community connected to your brand. You may want to reciprocate people who spend time on your mobile app, interact with your brand, participate in your promotional activities, and purchase your offerings.

You can offer more exclusivity to your community by creating a loyalty program within your mobile app. As your customers interact with your brand more, complete purchases, and use your products, they can earn reward points that, in turn, can be used to exchange for deals on your products. That provides more value to your customer and make them more loyal to your brand.

Final Thoughts

These days, the business world is a competitive and challenging place. Competition is high in each business industry, and if you do not stand out among your competitors, you will get left behind. One way to combat competition, stay relevant to your target audience, and prove you are unique in your niche industry is building a functional mobile app. It can be your greatest asset to put your best foot forward and cement your top spot in your respective industry.


Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018.

Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.


7 Effective Ways to Quickly Boost Website Traffic Using Social Media

As you already know, social media can be a significant source of traffic to your site. The larger your presence on social media, the more you can rely on steady social media traffic coming through your site. But still, getting more people to go to your site using social media can be tricky, especially if you have a limited budget, and you’re doing paid ads.
Fortunately, in this post, we’ll walk you through the seven effective ways to quickly boost your website traffic using social media.

Optimize your social media profiles

What’s the first thing that pops up when people click on your social media page? That’s your profile! Your profile will provide users with information about your business.

Whether it’s the About section on your Facebook Business Page, Instagram, and LinkedIn accounts, these are great places to drop your site links.

If people find your content engaging and valuable, they’ll click through your to know more about your business or brand. You’ll also have an additional visitor to your site!

Produce more visual content

Because of the oversaturation of feeds on social media, it becomes harder and harder to stand out. That’s why it’s essential to draw visitors in by using stunning visual imagery.

Apart from that, highly visual content is 40 times more likely to get shared than any other type of content out there.

Ideally, you should be adding elements such as:

  • Infographics
  • Graphs
  • Videos
  • GiFs
  • Photos
  • Animations
  • Infographics

Adding these types of content makes your feed interesting. People are also more likely to click on your social media updates, and even share them online!

Share your content

You may put in hours and hours crafting the perfect blog post, and now, you’re more than ready to share it with the rest of the world.

However, a full month has passed before you know it, and only a few users have read it.

What’s the point of creating high-quality content if only a few people have only read it? Fortunately, you can fix this problem by sharing your content and promoting it on social media.

Have a compelling call to action

You may also spend hours writing the perfect post or tweet, only to find out that only a handful of people have shared it.

A great way to increase the clicks on social media shares is to use call-to-actions in your post.

A call-to-action will precisely tell users what to do. Luckily, social media platforms allow you to add a CTA button or link.

Nonetheless, it is vital to add proper CTA phrases. Here are some phrases that you can use:

  • Read More
  • Click Here
  • Visit Our Website

Compelling call-to-action will eventually persuade users to click through from your social media page to your website.

However, see to it that you are adding CTAs to content, which benefits your audience. The last thing you want to do is look as if you’re sharing a clickbait article.

You can make a list of a couple of call-to-actions that you want to use, and then test it out in your profile.

You can then use each one for about three times, then record the metrics like link clicks, engagement, and profile visits for every variation. This will let you know which is working best for your audience.

Engage with your followers consistently

Social media is unique in a sense because you can engage directly with your audience. You can quickly answer questions, get real-time feedback, and enhance the user experience with your brand.

Engaging with your audience regularly is also a great way to drive in more traffic to your site. Plus, it helps improve your audience’s impression of your company or brand.

Here are some tips on how to engage with your audience:

  • Participate on Twitter chats
  • Reply to comments/tweets that mention you and your business
  • Search for relevant hashtags, and start conversations
  • Participate in appropriate forums online

Offer special deals

A good deal is often hard to find. That’s why customers do appreciate it if they get a coupon of their favourite brand.

People love to save money, and fortunately, your brand can leverage on that. You can offer special offers and discounts on your accounts on social media.

Although, of course, you shouldn’t offer discounts every day. You also need to state any restrictions on that voucher or coupon upfront to avoid upsetting your customers.

Consider paid social advertising

Paid advertising is a great way to reach people who are not aware of your brand yet. Therefore, if you have a marketing budget, then you should try social advertising.

The good news is, you don’t have to spend a fortune when starting your own Facebook campaign since the cost-per-click, on average, is only $0.45 to $0.70 per click.

Now that you’re armed with these social media tips, you can incorporate them into your strategy to drive more traffic to your site.

About the Author:

Kevin Urrutia is the founder of Advertising Agency NYC. Helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.


Best Mobile Security Practices for App Developers

Mobile apps do outperform websites in many ways. It is why more and more businesses are relying on mobile apps to enter the global market. That is why mobile app security is something that cannot just be ignored or put secondary to web security.

Among the 5.19 billion mobile phone users, 4.54 billion are internet users. A virus that goes viral is deadly to the global, digital community. Mobile app security must be a top priority; for an unsecured mobile app is an app at risk.

Mobile app developers decide a vast number of privacy-related decisions on data collections and usage. Several barriers discourage app developers from enhancing their security practices, like drafting and reading privacy policies. However, this should not deter them from prioritizing mobile app security for the sake of their consumers and the integrity of their brand or company.

App security is an absolute requirement. One data leakage could cost your company’s reputation, not to mention a lot of money and risks of lawsuits.

What good are a mobile app’s design, intuitiveness, and usability if it is a ticking time bomb for a cyber-attack or data breach?

A massive proportion of our life-critical data is circulating in the cloud, open to a slew of cybercriminals.

With one break-in, cybercriminals can get illegal access to a plethora of sensitive data.   Enterprises and their CEOs are a common target because of the highly confidential information for which attackers will earn wads of cash from once they get a hold of it. Usually, these hackers sell the data they steal to third-party hackers for different malicious and destructive purposes.

It is why cybersecurity is a trillion-dollar industry. Enterprises and their CEOs are a common target because of the highly confidential information for which attackers will earn wads of cash from once they get a hold of it. Usually, these hackers often sell the stolen data to third-party hackers for different malicious and destructive purposes.

With all these risks and more, mobile app developers must do their utmost to protect their users and consumers.

What is Mobile App Security?

Mobile app security is a defense against malicious software and cyber-attacks. The various technologies and implementation methods used in mobile app security are aimed at countering all kinds of cybercrime and data breaches faced by mobile devices and apps.

Open frameworks like Android are more susceptible to MITM or man-in-the-middle attacks, data theft, fraud, broken cryptography, and unauthorized access.

Mobile security is not just critical. It must be a requirement for all legitimate mobile app developers across all platforms. Trustworthiness and systems integrity must be a recipe without which an app should never be served to consumers.   Here are some advantages of a secure mobile app:

  • Prevention of data-loss, damage, theft, and tampering
  • Defense against from malicious advertising
  • Detecting and eradicating malware and virus attacks
  • Avoiding expensive lawsuits and reputation damage

Indeed, the lack of mobile app security cannot be ignored. Here are some of the best practices mobile app developers can employ to secure their apps.

Best Mobile Security Practices for App Developers

1. Use Server-Side Authentication

Multifactor authorization permissions are typically issued on the server-side and only usable when the approval is completed. If the app needs data to be saved on the consumer side and accessible on the device, make sure it will only access the encrypted data after the credentials are authenticated successfully.

When utilizing permanent authentication or a feature called “remember me,” be cautious not to save the login details on the device and generate different tokens for your other devices.

2. Write a Secure Code

Application bugs, flaws, and vulnerabilities are the easy ways for a break-in by cyber attackers. You can want and reverse and exploit your code, and you do need a public copy of your software for this. Data reveals that malicious code affects over 11.6 million mobile devices at any given moment.

Keep your code secure and use hardening technology and signature app the onset, rendering it impossible to hack. You need to obfuscate and minify the coding such that it can not be reverse-engineered.

Track and repair vulnerabilities regularly and build your code, so upgrading and patching are simple. Please check that the code is agile so that it can be revised after a breach at the consumer-side.

3. Use Key Management Best Practices and Cryptographic Algorithms

One technique to eliminate encryption-related abuses is to prohibit confidential details from being saved on a mobile device. It involves hard-coded keys and passwords which can be put on the registry in plain text or used by a hacker.

iOS is covered to avoid reverse engineering through code encryption in theory. However, it’s necessary to remember that this isn’t a flawless approach, and you can still presume that attackers will decrypt consumer details.

If we introduce low key management techniques, the world’s most efficient encryption algorithm will not deter an attack. For example, if your app is not protected from binary attacks, keys may be intercepted when authentication responses travel from the server.

Never use algorithms that have been discarded or disapproved by the security community and do not attempt to build your encryption protocols unless you are a specialist in cryptography.

4. Be Extra Cautious With Libraries

Be doubly cautious when using third-party libraries, and test code extensively before using it in your app. Specific libraries can be too unstable for your app. For illustration, the GNU C Library has a security loophole allowing attackers to run malicious code and crash a system remotely.

Only after seven years did this vulnerability got exposed. To secure the apps from library flaws, developers can use controlled internal libraries and exercise policy controls during acquisition.

5. Use Authorized APIs Only

Unauthorized and poorly coded APIs will inadvertently offer hacker privileges that will be misused and abused. For starters, storing permission information locally allows programmers to reuse details quickly when accessing an API.

Indeed, it makes it easier for coders when APIs are easier to use. However, it also makes it easier for attackers to hijack privileges. Experts suggest that APIs be centrally approved for optimal protection.

6. Use High-Level Authentication

Because some of the most severe security vulnerabilities arise due to inadequate authentication, stronger authentication is becoming extremely necessary.

Authentication applies to keys and other unique markers serving as entry barriers. Most of this depends on the application’s end-users, so as a creator, you should motivate the users to be more cautious with authentication.

You can build your applications only to accept strong alphanumeric passwords that have an expiration. You can require password changes every quarter or bi-annually.

Promote multifactor authentication involving a mixture of static passwords and adaptive OTP. Biometric identification through retina and fingerprint scans can also be used for enabled devices.

7. Deploy Tamper-Detection Technologies

There are methods for alerting coders whether someone is trying to hack code or insert malicious code. Strong tamper detection and prevention must be utilized to ensure sure the code would not work if changed.

8. Validate All User Inputs to Meet Sanity Check Standards

When checking the reliability of your data, hackers are opportunistic. They identify all conceivable acceptability for malformed data on your web.

Input validation is a technique allowing only intended data can be transmitted through an input field. For instance, if a picture is uploaded, the file should have an extension that corresponds to normal file extensions.

If your image input validation has no constraints forbidding arbitrary pixel counts or file sizes, a hacker could upload a malicious file pretending to be an image.

Form fields, audio, video, command-line inputs, and all other input fields, are prone to this vulnerability, which was to blame for the first jailbroken iPhone.

9. Use the Principle of Least Privilege

The least privilege theory requires that code can operate with just the permissions it needs and no more. Your app should not ask for more privileges than the minimum it requires.

Don’t make unnecessary network connections, and perform continuous threat modeling as you update your code.

10. Use Correct Session Handling

Mobile sessions last longer than desktop sessions. It makes session management more challenging for the server. So, use tokens instead of device IDs to mark sessions.

Tokens may be removed at any time, especially in case of missing and stolen devices. Enable remote data wiping from a lost/stolen computer and allow remote log-off.

11. Install Robust Cryptography Tools and Best Strategies

Key management is critical for encryption. Never hard-code the keys as it’s convenient for thieves to hack. Store keys in locked containers and never keep them locally.

Even widely used cryptographic protocols MD5 and SHA1 have inadequate security standards. Discover the latest and most trusted APIs, like the 256-bit AES encryption with SHA-256 for hashing.

12. Create Threat Models For Data Defense

Threat modeling is a tool used to analyze better the issues that arise and employ the best defensive tactics against them.

A well-informed threat model means the team understands how different OS, platforms, frameworks, and external APIs transmit and store data. Built on frameworks and linking to third-party APIs will expose you to inefficiencies.

13. Obfuscate To Avoid Reverse Engineering

Prevent reverse engineering by having the necessary skills and tools to create credible UI replicas of a mobile app without accessing source code. Commercial-grade obfuscation techniques are accessible to render company logic-less and almost impossible to comprehend.

Developers use indentation to render their code more human-readable, but the computer does not really worry about correct formatting. That’s why minification, which excludes all gaps, retains accessibility but makes it tougher for hackers to decipher code.

14. Repeatedly Test Your App

Securing the software is never finished. New challenges arise, requiring new solutions. Enable repeated penetration testings, threat modelings, and emulators to check the vulnerabilities of your apps. Do testings as many times as you need, update your apps, and fix issues that arise with testing.

Conclusion: Best Practices = Best Protection

Cyber protection must be a high priority for any mobile app developer, whatever the niche of that app may be. Hackers have no bias as to what niche they attack. They will attack as long as there are vulnerabilities and flaws to exploit. It is critical to developing a holistic security strategy and the best practices to keep your data, privacy, and payments safe.

App security is an ongoing and never-ending task. If you need to outsource professional suppliers and solutions that can help you provide the best security for your apps, then do so. It is the app developer’s responsibility to provide a highly secure environment for payment processing and data transmission.

Your team must also know and practice cyber protection at all fronts of the business and app development. Even in their own devices and computers used for work, they must install the best antivirus apps for their mobile devices.

The best security practices will only lead to the best protection for your team, your app, and, eventually, your consumers.


Mayleen Meñez worked for seven years in TV and Radio production, and also as a Graphic Artist/Editor. Finding her true passion, she devoted 15 years in NGO and community development work, where she experienced being a coordinator and teacher, travelling both in the Philippines and countries in Asia.

She homeschools her three kids and reinvents Filipino dishes in her spare time. Writing has always been a hobby and pursuit, and she recently added content writing with Softvire Australia and Softvire New Zealand up her sleeve, while preparing for her next adventure in the nations.


What Are The Best Practices For Responsive Web Design?

Digitization is pacing; the number of individuals utilizing the web has surged with every passing year. Statista recorded 4.57 billion dynamic internet users as of July 2020 around the world, encompassing 59 percent of the worldwide populace. Its developing effect on individual consumers and massive economies has become a vital part of our everyday lives. You should rise with this change and build up a responsive web design to engage more people on your site.

More than one million individuals onboard the web train for the first time every day, and as a result of this transformation in consumer behavior, it’s not, at this point, sufficient to have a site that restricts works from a desktop. Continue reading to discover what a responsive website is? Why do you require a responsive website? And what are the best practices for responsive web design?

What is Responsive Web design?

Responsive websites adjust to all screen sizes and resolutions to deliver the best experience to users by utilizing a wide range of devices like desktop, laptops, tablets, phones, and sometimes TV. Yet, that should not mean leaving out information to fit smaller devices. You require a website with a responsive design. The image displays a perfect example of a responsive design.

Why do you need a responsive website? 

ANY business—regardless of whether small, medium, or undertaking—need to have a responsive website if they want to increase a competitive edge now and maintain it later. The referenced beneath insights from Statista will show you a reasonable picture of why you need a responsive web design. Let’s have a look:

  • Worldwide 4.57 billion people are digitally active.
  • The U.S. alone has 313 million internet users.
  • Around the world, 3.5 billion people use smartphones.
  • Out of 3.96 billion active social media users, 3.91 billion use it over the mobile phones per July 2020.
  • In July 2020, the global website traffic from mobile was 51.53%.

The desktop has its place; nevertheless, individuals now tend to prefer the website they visit to realize that they are using a tablet or a PC. They anticipate the site to adjust to them—not the other way around. You now know why it is essential for a business to have a responsive web design.

Now, without further ado, let’s jump on to the practices that you need for responsive web design.


First things first, the layout is an indispensable part of responsive web design. How you decide to organize your content will have a dramatic impact on your site’s appearance and functionality. Although there aren’t any particular rules for website layouts, there are a few you must consider ensuring an unwrinkled flow of work, material, and information.

Prioritize and minimize

The desktop rendition of web design is profoundly different from mobile phones, clearly constrained by size. In a desktop, it is simpler for you to break down and read each part while when designing for phones or tablets, you have to ensure these sections are revamped in a manner that doesn’t excessively increase the length of the page. Try offering the best experience you can by optimizing what desktop to mobile is like.

Navigation Menu

In a mobile view, with a confined space, to keep the design simple, text, an icon, or a combination of both indicates to the user where the menu is. It is wiser to use a simple drop-down rather than expanding the menu onto the entire screen. It also works in a desktop view, keeping the burger icon visible and simplifying its content. Adjusting navigation panels with a swipeable menu gives more space to the content on smaller screens. Google is the best example for swipeable menus; each text link has a drop-down menu, shows-up when pressed.

Easy to find CTA (Call-To-Action)

If you have a website, you need either clients, customers, or subscribers. To accomplish this goal, web design must incorporate a clear CTA button for the visitor. If you track your CTA, you will find that gateway page where visitors convert into customers or clients. Make your CTA clear, noticeable, and easy to discover for visitors not only on the desktop but also on mobiles and tablets.


A responsive site must have a responsive font. Adjusting the font-weight and size gets you ahead in making your web design responsive. Don’t make it unnatural to read. The large header on small screens is eye- upsetting, particularly in the event if they stretch over a couple of lines. Everything should be resized appropriately, which means your website font size should be identified with a CSS trick, so it can adapt to the screen of the visitor and be a compelling read on cell phones.

Media functionality

Finally, let’s focus on the significance of media in responsive web design. When an image or a video resizes automatically on different screens, it is viewed as perfect for responsive web design. It may incorporate replacing of enlarged image functionality with long scrollable gallery pages or swipe gestures. Replacement of images with icons and videos that are directly in iframes gives the page an extraordinary impact. Indeed, Even the less use of pictures and videos on your website will prove useful.

With every new read, you will discover enhancements on the best practices for responsive web design, and with changing trends, one needs to evolve. The more you explore, the more tips you’ll discover—for instance, visual elements like colors and functional aspects like UI functionality.


Remember, effective, responsive web design is a work of art. You may design an excellent site by applying the relevant aspects of those practices. Good web design can deliver aesthetically, satisfying, and financially rewarding results. Testing internally in the organization and receiving feedback will ensure that the user experience works flawlessly across all platforms and screen resolutions before being introduced to a real user for the first time.

If you are scanning firms for yourself that can serve you with the best practices for responsive web design, look no more, hire a web designing company and create an engaging site for your visitors.

Author Bio

Ajay Dubedi – CEO and Founder of Propel Guru. Has 15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).

Hire the best Digital Marketing Company from Canada. Choose certified Digital Marketing Specialists from Propel Guru now.