Blog

23
Mar

10 Steps on How to Start a Tech Startup

The continuous innovation has pushed many industries to integrate technology into business and benefit from it. Excessive demand for advanced solutions in the market encourages businesses to explore the new business field, their tech solution.

Many people in business initiated to build a tech company. With the startup of a tech company in the IT industry, small tech companies can provide their customers with software solutions, web development solutions, digital marketing solutions, mobile app solutions, etc. for their client’s use.

With the help of a web development company, you can build your responsive and efficient online presence. As they will provide startups with software developers to scale up and succeed.

There are many factors considered before, like budget, hiring developers, looking for clients, and providing exceptionally good service.

Here we’ll provide you with some tips about how to start a tech startup company:

Make A Goal

To start a tech company takes time to think about it. Why? In some cases, it better not start it.

One of the amazon million-dollar bedroom best sellers has said that the judgment of not starting a company has helped it. You need to be quite specific about your idea of starting up a tech company.

Pop-up ideas of starting a business or creating software can get very impressive after breaking down the software into the parts and checking whether it is passable for newcomers or is workable in the market; if it’s not, why carry on.

On the other hand, you can make your idea a product that will help people solve their problems. If your product solves problems and helps people improve their lives, you are on step two.

Define A Minimum Viable Product/Services

To define a minimum viable product, we have a separate article about building an MVP, as it is one of the product’s most basic functions.

Your product should consist of all the basic features and problems which you are trying to solve. Just to understand this, the candle is the best example. When there was no electricity, it brightened the dark space.

As innovation continues, we have created more powerful LEDs than their ancestors, and it also saves energy. This will lead you to the 2nd step that validates your MVP.

Validate Your MVP

There are different ways to validate your MVP, as mentioned in the above points. You need to check that it fulfills the two situations: either it solves the problem or improves people’s lives.

Is the public ready to buy, investors ready to invest? Can you see yourself making a profit from your product in the next few years? To consider your product validity is the next competition.

Consider Your Competition

Competition is often recognized negatively. Competition helps to build your business as it gives you to validate your product. If there is competition in the industry, then that makes your product valid. To check demand, there should be the market size and competition.

Learn from what they have done or do what they don’t do. Don’t get confident; first, ask yourself how far these businesses will go. If they are a thousand notches far from where you are, you need to go back to the first step.

Understand The Basic Business Workflow

To handle your business, you need to focus on managing your workflow of the business. To get things done, you need to assign tasks and ask people to do them.

To cut costs in your business, no matter how much effort you put into it in the end, you will have to get people who work for you.

Because of this, you can determine the flow of work that is best for your people and the business. After that, you will be able to identify the limitations and scope of the business.

Always Have A Plan

If you fail to plan, you plan to fail, as was once said by benjamin franklin. Always have a backup plan, so whenever you fall, you have something to fall on.

You might be too early to start the business, to start the tech company, have your exit plan with yourself. So that you don’t lead to misery in case if anything happens.

Market

To avoid failure, market your product by understanding the market’s strategy and the industry. Nowadays, there are many startup communities; it might be in your area. Try to interact with your community and the people and learn to get your company’s potential clients.

Fight Adversity

Younger companies are erect and lead to more failure. Learn how to manage risk or else have someone to do it for your team. Keep a check on your failures; you will get to know when to put the exit plan on the deck or else play the game with more drive as we know that failures can still bounce back.

Where you leave, pick up from that phase, and never leave the focus. Get the vision of your product and help you need it but within your capacity. Have a master plan of everything helps, and here the help means you can lead your product to success by hiring the best team.

Hire The Best Team

A key component of the company’s success is building the best web development company. Focus on a fundamental trio in the business, which helps a lot, that is, marketing, accounting, and operations.

For companies that are in the tech industry, it is difficult for them to hire. Besides the shortage of software developers in the United States, other developers’ salaries will not be affordable as the other developers start the business as it is already a risk-taking business.

Get Funded

Following all the steps you came so far so now you have a validated idea. To make money and reach new heights.

For that, you just require to double on the things that are turning out to be productive. Funding provides you with this freedom.

Conclusion

Correct Vision and determined passion can make a great foundation for a startup company, but if the steps are not followed properly can change in desires can take the company under the wrong route.

A successful business is built with cautious investment and proper funds allocation. Also have learned from previous failures and lessons and apply them in your startups. Choose your web development company wisely and their designed route will build an efficient and effective online presence for your business plan.

In case if we would have missed out on something feel free to comment and let us know. If you are benefited from our blog do let us know. We appreciate your comments.

26
Feb

10 Tech Startup Ideas in the New Normal

A significant change to online operations occurred at the height of the global pandemic in 2020. The pandemic that upended our lives changed the way we operate and do business. Tech startups also began to flourish, like cloud-based touchless solutions catering to demands in the new normal.

Amid a time of crisis comes tech startups rising to the demand of a new normal economy. It opened up new opportunities to build unique models for various enterprises.

Let’s look at ten of these tech startups ideas in the new normal:

10 Tech Startup Ideas You Can Try this 2021

1. Meal kits and food delivery

The food-tech sector suffered quite a blow as both public, and private establishments were closed or reduced operations to observe social distancing restrictions in 2020. But after the initial effects of the lockdowns, border closures, travel suspensions, and the like, food tech startups began to pop up like mushrooms, using online channels as their primary avenue for reaching their consumers and selling to them.

In fact, we have seen during the pandemic that food businesses are one of those businesses allowed to open because it is considered as “essential.” So even if restaurants and other food establishments had to stop dine-in services, they were able to serve their customers through other means, like through drive-through experience or food delivery.

Food delivery services increased dramatically around the world, and even grocery delivery also increased. Analysts estimate that online food distribution industry sales will rise by 40% over the next two years, with the five largest markets currently estimated to receive over $107 billion in revenue combined.

But even before the pandemic, there was already an increasingly growing focus on sustainable living. It gave way to many food-tech startups wanting to meet the growing demand for eco-friendly and healthy food. The market for next-generation food is growing simultaneously with the world’s population and is currently in the trillions of dollars.

New developments in the food tech industry promise to give consumers confidence in their food. More and more people are also interested in foods that support their immunity in the face of the pandemic, and experts foresee the trend to continue in 2021.

2. Box Subscriptions

Even before the pandemic, box subscriptions were booming for everything from food preparation kits, gardening kits to beauty products. And because most event venues and restaurants have closed or reduced capacity, do-it-at-home event kits are also in demand.

Owing to an increase in consumers who choose to escape crowds and get all delivered right to their doorstep, these tech startup companies have recently seen a spike in new customers.

The most significant benefit of box subscriptions is their ability to pick customized product suggestions based on consumers’ tastes and interests. For instance, there is a revived interest in home-based hobbies and DIY activities, such as constructing model aircraft and trains, origami, and sewing.

Top-quality goods combined with outstanding customer experience would help to make any subscription service stand out in the competitive market.

3. Third-Party Delivery Services

Third-party delivery services are one of the new normal business boons that gave the opportunity for tech startups. Aside from the usual logistics-centric businesses in this niche, many new entrepreneurs compete with large-scale operators, prioritizing a locality or a particular type of service.

For instance, when shops opened on partial capacity, consumers opted for small-scale third-party delivery services to minimize pick-up and delivery costs. It was also beneficial for shop owners since they do not have to manage all incoming orders.

These third-party delivery services also opened up new jobs, especially those who may have lost theirs during the massive lockdowns happening in most countries affected. Consumers took control of where they are buying their food and how it would be delivered to them, so more and more entrepreneurs needed to innovate, including outsourcing independent riders.

You can even go to Facebook, for example, to book riders that serve their specific locality or specialized in delivering a particular product. As of now, this has turned into a viable option for small-scale business operators and tech startups. The trend is foreseen to continue well into 2021 as a new normal standard beyond the pandemic.

4. Web Design and Development

Since massive numbers of businesses had to move online, not all of them have a creative and technical team who can handle the requirements and workforce needed to go live. It is why tech startups in the web design industry are also on the rise.

From web development to web designers, SEO content managers, and Social Media Marketing managers, the demand from businesses of varying industries is still increasing.

In the case of businesses that previously relied solely on their brick-and-mortar operations, they need a lot of help in building an online presence, producing professional-looking websites and social media accounts, and managing all this daily for continued engagements and lead generation.

Digital marketing skills are also in high-demand, as businesses venture into promoting their brand and selling their products or services online. Web design tools are also in-demand, so those who have the skill for web design and development can create tools to cater to this need.

The web design and development business increased by 6.6% in the past five years, producing $38 billion ROI in 2019. As business owners were opened to this lower-cost but high-yielding online promotion gateway, experts believe that this trend is one that will stick for years to come.

5. Education Technology (EduTech) Startup

The education sector received the most attention during these challenging times. Investors are putting money into EdTech startups to help educational institutions and education-based businesses as COVID-19 persists.

There have been alternative approaches to education, including distant learning and homeschooling, for many years. It was only recently that they entered the education market as a major player. EduTech startups focusing on helping parents and schools handle the new normal learning mode continue to be more in-demand.

Addressing students’ needs to continue learning using digital modalities has opened many opportunities for education-based businesses to thrive in the pandemic. It also gave way for professionals in the field to develop touchless solutions themselves, using the power of digital media, information, and technology, and even social media to engage with students, their families, and other teaching professionals.

For example, Micro SaaS companies creating apps for online classes or modular learning became more available. Other EduTech startups focused on converting printed materials into ebooks and online reference materials.

The fact that the pandemic is not yet over and is seen by experts to persist in the next 2-3 years, several organizations have already taken measures to design an effective online curriculum. As distance learning is taking the mainstream, it is also showing a plethora of possibilities for the EduTech industry.

6. Services for Remote Work

Remote working isn’t going anywhere. On the other hand, it will only widen over time. For those that are already working remotely, the new work-from-home setup is not new. For office employees, though, it may be challenging to switch to working remotely. For the right entrepreneur, this may be a promising possibility.

If you’re someone who has worked remotely for many years or has handled distributed teams, you can use your skills to build your own tech startup to help companies make the transition. Any company will have to change to this new paradigm.

You can focus on launching a business that caters to remote work or provide tools for remote workers to do their job seamlessly in this new working environment. In particular, companies like Zoom rose to prominence in 2020 because it was a great choice for a range of use cases, from small group calls to large-scale ones.

Although they had some technical and security problems at the beginning of the pandemic due to the massive surge of users, they were able to bounce back immediately, and service companies, schools, and the like safely and efficiently conduct their Zoom meetings and webinars.

If you can build a tech startup along these lines, go ahead and don’t be intimidated by the big players. You can concentrate on a specific area, a particular industry, or perhaps with a niche, such as independent online vendors. You can even open a tech startup to cater to a specific age group, like older adults in the workforce who are not tech-savvy and are wary of their online privacy. The opportunities are expansive.

In such challenging and changing times, anything that focuses on communication, organization, security, collaboration, or time management can make your tech startup boom.

7. Tech Consultancy for IT and Cybersecurity

Most businesses shifting online have faced many challenges this past year, particularly from a technical perspective.

With the prevalence of working from home becoming more prevalent, businesses had to set up more permanent, stable, and dependable IT infrastructure. You can build a tech startup that answers this need.

You can offer consultancy services to help businesses select and set-up the appropriate software programs and resources while hardening their systems to protect data, employees’ work file access, and financial transactions.

8. Invoicing for Freelancers or Micro Businesses

Due to invoicing and payment frequency, freelancers and micro-businesses rely on their monthly recurring revenue (MRR). They must thus be able to send out invoices and receive payment quickly and securely. Your technology startup can concentrate on this unique niche and offer reliable tools for subscription and billing.

An integrated financial report calendar for incoming invoices, as well as a forecast feature for possible monthly sales, could be part of the system. An improvement in customer satisfaction, along with a net increase in revenues, can be seen in these kinds of software services, which help corporations and independent workers improve customer satisfaction and increase revenues between 25% and 95%.

9. eCommerce

Developing a simple and easy website along with a mobile app is a great way to expand your business or move it online. In the new normal economy, eCommerce is booming rapidly, not just for large-scale companies but also for SMEs (Small-to-Medium-sized Enterprises) and independent entrepreneurs. Talking about the eCommerce business, it’s the best time to start one.

Commerce tech startups can take advantage of the fact that they can serve all kinds of industries marketing their products and services online. Even if there are a myriad of eCommerce services in the market, there is still room for more. That is how dynamic commercially viable this industry is today.

10. Podcasting

Podcasts have seen continued growth even amidst the boom of social media channels and video streaming content. 55% of US consumers are podcast listeners just in 2020 alone.

This internet-based audio content has impressive digital technology effects on information and communication. It produces widespread accessibility of audio for on-the-go consumers because it allows users to consume content even while multitasking.

Podcasts can strengthen a brand’s popularity and its connections with its target audiences. It is a great avenue to optimize different marketing strategies and open up new lead generation avenues available only to podcasters.

Your tech startup can be about helping businesses, influencers, and other content creators start and maintain their podcasts. You can also just focus on particular podcasting tasks, such as content creation or audio editing.

Also, try venturing into creating podcasting tools or integration tools that connect podcast channels seamlessly with other software or applications.

Lastly, you can also focus on podcast content marketing only to conduct brand awareness strategies, audience building, and promotion, either for a business enterprise or an independent podcaster.

Conclusion: Relevance is Key for Tech Startups in the New Normal

Tech startups are a robust business model that allows you to cater to people’s specific needs, preferences, and demographics. That’s the beauty of a tech startup because you don’t need to go big or fill every need. You can focus on the kind of customers you want to serve and the niche you want to be known for. You can start by researching what kinds of services your niche needs. Explore if the need has been met, then identify what you can offer to fulfill the need. It is your opportunity to build something incredible and see your tech startup business grow.

Author Bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

8
Feb

How Technology Will Transform Our Lives In 2021

2021 is becoming a great launchpad for change and innovation. There will be major advances in areas such as artificial intelligence, space travel, virtual reality, and quantum computing.

Digital Technology also continues to produce massive innovations for society’s greater convenience. It makes people’s tasks easier and more precise. Along with digital technology, non-digital technologies are used for machinery and equipment, industrial use, and in the home.

Emerging innovations are also producing apps and other online platforms targeted at the same industry or market.

Moreover, many large tech companies like Google and Facebook, among others, have been establishing strong presences in these fields, although Canton believes we’ll see promising newcomers that can challenge these incumbents.

2020 was a year unlike any other. Other corporations and enterprises, as well as state and federal government agencies, had to alter different aspects of their operation, but technology helped handle these changes.

Rather than slow technology down, 2020 accelerated transitions to a more digital society. In the coming year, we will be seeing all kinds of change as the world adapts to a new normal. Here are some of these innovations in technology changing and making an impact in 2021.

7 Technology Developments in 2021

1. Cloud Computing Takes the Stage

Cloud computing is a bi-part system with front-end client devices and back-end data storage and servers, which are remotely located from the users and linked through wireless connections.

Cloud computing is an on-demand network access system for different resources like networks, storage, software or applications, services, and the like, requiring minimal service provider involvement and management effort.

Cloud computing comprises centralized hosted applications such as Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS), and Software-as-a-Service (SaaS).

It’s a massive trillion-dollar industry, but with the integration of the IoT (Internet of Things) technology, the cloud becomes cost-effective and affordable for businesses. Developers and manufacturers can render IoT applications with lower overhead costs hardware/software.

2. Mobile Health (mHealth) Becomes Mainstream

Technology changing has also had an influence on how individuals live their everyday lives. It inspired unconventional ways of doing traditional things. Case, in fact, is how the health sector was revolutionized, giving way to mHealth technology.

The growth of mHealth or Mobile Health is one of the most exciting technological advances in the medical sector. People have become fully dependent on these technologies with the rise of mobile devices.

For example, the doctor-patient relationship has been reinvented and transformed as it allows users to monitor their health, verify relevant medical conditions, and achieve any fitness objectives.

These days, many are also into wearables that help track their health on a regular basis. However, as demand continues to grow, many threats to security have also begun to come to the surface. Despite this, and primarily out of necessity, mHealth will continue to rise, and will even become mainstream in the years to come.

3. Internet of Things (IoT)

IoT, or Internet of Things, are smart devices, vehicles, and even appliances equipped with electronic sensors, software, actuators, and connectivity that allows connection and data sharing in a wired or wireless system or network.

The possibilities are endless with IoT systems. Smart cities are moving out of conceptualization phases to actual implementation because of this changing technology, which is under the arm of Artificial Intelligence and brushing elbows with Machine Learning.

These innovations are being applied to build smart city networks and similar systems soon. IoT will revolutionize industries and sectors like agriculture, transportation and aviation, mining, energy, even businesses, and health care. IoT, as we know it, is reshaping the Internet, making the Internet more embedded into our lives. The IoT is the next big thing in the digital age.

IoT is a type of technology meant to make our lives better, and should not be feared at all. Countries around the world are already becoming more and more aware of how IoT can be integrated with the fabric of our modern society. The most progressive ones are already creating measures to regulate such technology so that it will not be used to control users or invade their privacy.

As IoT technology continues to develop and integrate into our daily lives, we will see how our lives will be made more convenient. The shift towards IoT cities may be a long and tedious process, but it is already changing our digital lives more and more, especially as we are moving towards more touchless solutions in the future.

4. Machine Learning (ML)

We generate more data in an hour than was generated in the entire 2000s, and more data will be created in the next three years than was created in all the past 30 years. In 2020, the world’s efforts will be geared toward creating vaccines, new therapies, and other means to help the world’s people stay safe during the pandemic.

These efforts involved massive data collection and processing. The only practical way to deal with all the data is to use ingestion and aggregation methods, coupled with Machine Learning (ML) models. Clearly, Machine Learning is becoming more and more mainstream.

In 2021, we’ll see a big explosion of Machine Learning models. This technology will be part of the production process, allowing it to spot problems in real-time.

ML models can help farmers intelligently handle resources like soil and water. In parts of the world where small-scale farmers are the majority, pushing ML models into new and various applications and collecting data closer to the edge will be revolutionary. It will help increase agricultural productivity and find the best price for goods and services.

5. Internet of Behaviors (IoB)

The Internet of Behaviors (IoB) framework aims to provide multiple types of technological services, such as location tracking, big data, and facial recognition. Industries and corporations are using IoB technology to predict customer behavior. Gartner even forecasts that by 2025, half of the world’s population will be on the IoB commercial or government agenda.

IoB does, however, make customers uneasy. Therefore, there are growing concerns about the ethical and social implications that might happen as a result of this modern technology. We have yet to see how this technology can be adequately handled and controlled to benefit the public rather than exploit it.

6. Demand for Ethical Use of Artificial Intelligence (AI)

Although businesses have realized how strong and useful AI is, they need to be cautious because it can also raise risks. Data and AI ethics are therefore required by businesses and clear strategies to solve the legal dilemmas of AI technology.

Companies that have embraced machine learning and other AI-powered innovations have not paid attention to its legal and ethical ramifications. As AI significantly affects user experience, customers and workers expect businesses to use AI ethically, with great transparency and accountability.

The world’s leading technology innovators and social media leaders like Facebook and Twitter have established AI research teams to address and resolve these ethical issues pertaining to AI.

We need to be conscious that artificially intelligent systems are being used to “teach” AI-powered machine learning models. They may be learning to predict everything from our individuality to our political outlook.

We could expect companies to work only with other businesses built-in transparent about their data policies, and follow best practices in data handling and management.

7. Technology Redefines Learning and Education

Technology’s major effects on education and learning are seen in recent statistics that say that around 16% of children in the age bracket of 8 to 11 years old own five or more multimedia devices. 72% of those children in the 12 to 15-year-old age bracket have three or more multimedia devices.

What this means is that about 51% of households with a child or children between the ages of 3 and 15 already have one or more tablets or handheld devices.

This has both positive and negative implications. Parents and guardians need to be aware of the appropriate age when they let their children use electronic devices. However, it is undoubtedly getting harder to regulate gadget use among children, because digital devices are now ingrained in modern society’s everyday activities.

When it comes to children and teenagers, internet use is growing at a fast rate. We can turn this around for good use.

Using technology to improve classroom learning and teaching would enable practitioners to function more effectively. It provides today’s students access to information they didn’t have compared to students from the past. Technology has made knowledge easily available to students of today.

For both students and teachers, the apps that are relevant and useful allow them to be more involved in learning and the learning environment.

Conclusion: Technology Creates a Global Culture

The Internet will move people, convince them to think differently, and either support or disrupt society’s cohesiveness, but further research is required to evaluate these consequences.

But the benefits of technology outweigh the disruptions. It is now possible to quickly share information with millions of users worldwide immediately.

Independent content producers can market their work at a lesser expense but on a global scale. There are local bands, singers, writers, and more at this exhibition. By using social media, small and big businesses are provided alternative means to thrive during the pandemic.

This global culture helped us during our most trying times in 2020, to shed valuable information, give or gain support, and work together as one in fighting the pandemic.

Yes, there may be concerns about abuse of technology, but as a global community, we can also be proactive in protecting our rights and make sure that technology continues to work for mankind, and not against it.

Author bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

25
Jan

Why You Need to Go Mobile Now

Figuring out some of the next technological steps for your business can seem hard at first. What should prioritize—social media? Your website game? A blog? It turns out, going mobile and getting a solid application may be the best answer. 

It is More Versatile

Versatility is a big plus for you and for your customers. For example, in healthcare, having a mobile app where customers can schedule their appointments eliminates a huge hassle for both them and for your employees.

Patients won’t need to call in and monopolize the time of employees which will allow employees the time to focus on other important tasks. And at the same time, it will be easier for patients to both set appointments because they can do so quickly and at their leisure but also it will make it easier for them to remember their appointments because the app can give them reminders.

Customers Want It

Going mobile is not only easier for you, but it’s easier for your customers and tends to be something they appreciate. An application tends to be easier to navigate and more accessible for customers—it’s as if all the important parts of your website are boiled down into an easy application that customers can access at will.

It takes common tasks and makes them quicker and easier to do. For example, healthcare patients prefer to pay through mobile. When they can pay through an application, it is often much easier and so patient satisfaction will go way up.

More Valuable Data

When you have an application that customers use, it’s often a lot easier to gather important data on their preferences and in turn, on how well your business is delivering your services. While this is possible on a computer as well, it’s actually a lot easier to do this on an application.

You’ll be able to gauge which products are customer favorites, how much time customers spend on the app, and where the majority of your users are located. All of these factors can help you identify how to maximize your business’s offerings.

With so many different sources championing social media marketing or blogging or online digital campaigns, it can seem difficult to figure out which technological steps will be the best for your business. Going mobile with an app can often be the best answer. Figure out the needs of your business to best determine what kind of app to build.

Are you trying to develop your mobile capabilities? Let us help!

11
Jan

Signs To Lookout For When Choosing a Hosting Service Provider

Web hosting plays an important role when it comes to improving your site’s performance. Without the backing of a good quality web host, you might face numerous issues such as slow website speed, spam, loading issue, insufficient storage, etc. This, in turn, can affect your site’s traffic and ranking and eventually your site’s ROI. If you want to avoid this, then you need to do your research and pick the best.

However, finding the right web hosting for your website/mobile app can be challenging because of the endless options that are available online. It can be overwhelming for a first-time buyer with no prior experience to choose from the different hosting types – Shared hosting, VPS hosting, Cloud hosting, WordPress hosting, among others.

You might also get confused about the amount of bandwidth and storage required, essential security features, and more. Plus, you need to consider if the hosting platform offers easy integration with other third-party tools & apps, does it provide an auto-script installer, website backup, etc.

As you can see, there are various things to consider when choosing the best web host for your website. Thus, to make your task easier, here are a few key indicators that will help you steer clear from a poor-quality web host. This warning signs infographic can be helpful for both – newbie business owners as well as those who are having trouble with their existing hosting provider.

For example, if your hosting provider is unable to offer the latest updates or new software that are important for optimal running of your website/app, then it is a clear sign that you need to switch your hosting provider post-haste.

So, go ahead & check out this infographic and for more information, click here.

Author Bio

Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends in Social Media & SEO.

23
Dec

11 Advantages Of Using A Mobile App For Your Business in 2021

Mobile app trends continue to reshape the way businesses move and operate because almost 70% of the world’s population is on mobile. It is why businesses are developing their mobile apps apart from developing their websites. If you want to grow your business, having an app is inevitable. There are many advantages of using a mobile app for your business.

Having a mobile app for your business unlocks a whole market sector, a new sector of the market for you like no other. It is especially crucial now because user experience boosts your brand, and having your business on a mobile app improves your overall brand’s UX rating.

You are losing significant revenues every day that your business is not on an app. As more and more consumers are looking for more convenient ways of accessing what they need online, it is high time you start a version of your website on mobile to benefit your end-users and increase brand awareness for your website even more.

Here are 11 reasons why mobile apps are right for your business in 2021:

 1. Provide More Value to Your Customers

Business is all about reciprocation. The market opens its wallets with their desire, right?

Maybe you sat down with your staff and tried to nail the best way to inspire more of your customers’ wallet-opening interaction. You want to increase their engagement with your company to promote sales, of course, but you also want to give your customers a value that they can’t find anywhere else.

One way is to build a reward program inside your app. It’d work like this: The more consumers engage with your company and merchandise, the more points they earn, which can be used on the items they already know they want for great deals.

Starbucks uses their smartphone app to their benefit by providing incentives exclusively to app users, inspiring them to buy coffee (and other tasty snacks). They are even further ahead of the curve, enabling their users to pay directly from the app, accelerating the entire transaction process.

If you already have a program like this – fine. You can integrate it into your mobile app, digitize the entire process, instantly make your purchase data accessible. If you don’t have one, get quick.

And when your customers see their points adding up in real-time (rather than submitting points in the mail or waiting until they can reach your website to enter them manually), they’ll be impressed and more enticed to follow up with their purchases in the future.

2. Apps provide a new user experience.

Since they provide better user experiences, mobile websites are rising. Mobile applications, however, provide a better user experience by making users perform better in app-related tasks using gestures.

Mobile apps can also load content far more quickly and are more navigable than mobile websites. With the installation of a company’s mobile app, client retention becomes even smoother. It is a way to better connect with your customers about new offers and services.

3. Direct Communication And Geo-Targeting Marketing

Mobile apps have proven quick and productive in engaging consumer attention and communicating product releases, new programs, promotional deals, enhanced functionality, and discounted rates.

These direct communications often bring useful information about your goods and services, such as demographics, geographic locations, and shopping behavior, helping you understand market demand and enhance your sales and marketing strategy.

4. Build a Stronger Brand

One of the most important things a mobile app provides customers is the brand’s recognition and contact. And through daily contact with your target group, you cultivate confidence.

The more you trust your audience, the more likely they are to listen to later sales pitches and stick to your brand. In an app, you’ll show users why they should trust you by letting them get to know your brand through tactile experiences.

Like selling fridge magnets, calendars, and other random memorabilia with your company logo on it, mobile apps have acted in the past as both advertising and support, enhancing the brand and educating your customers.

That’s why so many companies across major industries are designing mobile app strategies.

5. Mobile apps let you access functionalities offline.

Internet connectivity is an essential part of websites. Websites run in an HTML environment that requires a link to the Internet. While all computer types hold a cache of the elements necessary to load a website faster, this does not amount to full offline access.

Most smartphone applications, on the other hand, will operate even offline. And even without the internet, you can still access content and features. Uploading changes and updates can happen automatically once you’re back online.

6. Mobile apps work faster than websites.

Apps hold much of the data inside a mobile device, and this provides the benefit of using the device’s core processor speed, not depending heavily on the internet. Mobile websites run on JavaScript, and mobile applications run faster than JavaScript.

This data saving function also helps keep the customer’s preferences intact and recalls the user’s choices every time the mobile app is opened.

7. Mobile phone features are more user-friendly.

Websites are starting to look and sound more and more like mobile apps. It is a direct response to the growing number of mobile users. There are currently 5.19 billion people worldwide.

But mobile applications are not only responsive to mobile devices. They can be directly integrated with mobile phone features. For instance, you can take a snapshot via its camera feature when filling out a mobile app form. You can even add your fingerprint through its biometric functions without leaving the form you are completing.

Websites are attempting to integrate with mobile app features, but mobile apps just do it way faster and better.

8. Apps can be customized even more than websites.

Websites have reached a higher customization level, but mobile apps bring customization to a new level. Users can place preferences in the app when they create or upgrade their accounts. Users will add their flavor and convey their identity as they customize the app.

9. Mobile apps aid promotion and offers excellent support.

You can create a mobile app to run your deals and promotions better. Ensure you build an enticing offer with an app and alert the business benefits of mobile apps. The idea is to use timely notification and in-app pop-ups to hit a broad customer base with your deals.

Such push notifications, mainly when done strategically, are a great way to bring support and information to the right people at the right time. Emojis push notifications, for example, have almost double rates of opening than those without.

The distribution system is identical to the push alerts, but variations in how they can be adapted. It’s easier to send live updates and support to a mobile app rather than logging in online and searching for the updates yourself. It is where mobile apps make it convenient for their users.

10. Mobile search is going to take mobile apps further.

Mobile search will redefine mobile apps and what the future holds for this innovation. As of now, mobile apps are foreseen to generate more than $935 billion in revenue by 2023. In the Google Play Store, 2.87 million apps available for download, while the Apple App Store records 1.96 million apps available for download.

As a result, there are 179 billion mobile apps downloaded every year. It is why businesses are taking advantage of mobile apps to improve brand awareness, engagements, and better revenue.

11. Boosts app sales and provides more effective monetization.

If potential customers desire a product or service, they are more likely to look at it on their smartphone. Research shows that most searches are conducted on-the-go rather than during leisure time or when users have access to a laptop or desktop.

Compared to websites, mobile apps are quicker, more interactive, and easier to navigate. Mobile apps make services and functionalities are readily available so businesses can drive more sales from their users. Websites can build brand awareness via social media and other popular platforms, but apps are where most conversions happen.

Businesses can earn from mobile apps through the following:

  • Ads: In-app, video, banner, display, native, and purchases
  • Interstitial ads
  • Rewards or incentivized ads
  • Freemium up-sell
  • Subscriptions
  • Sponsorship
  • Email marketing
  • Affiliate Income and Referral Marketing
  • Physical purchases and merchandise
  • Collecting and selling data
  • Amazon Underground

Amazon Underground is a standalone app store with a mobile app. App developers are not allowed to integrate ads or in-app purchases. So they can profit when users buy an unlimited number of IAP’s “for free.”

The developers collect payment of 2 cents for every minute of use per single user. Revenues can also come from the free Revenue Forecasting Calculator. App developers will be able to compute their potential app income.

Some developers have reported getting as much as 30% more in revenues on Amazon Underground than Google Play store.

The number of eCommerce stores and mobile apps opening Amazon stores is increasing. Amazon sellers are getting more in revenues because the crowd coming to Amazon has a clear intent to buy. Working with these kinds of users makes conversion efforts much more effortless.

Conclusion

Mobile Apps Grow Your Business Today’s always-on-the-go market expects brand continuity. If they support your web page first, it’s almost second nature for users to expect you also have a mobile app. If their first encounter with you is through a mobile app, users still expect a website for credibility and 24/7 tech support.

In such a competitive digital space, having mobile apps is more than useful and worth every investment. Websites that do not have a mobile app should rethink their digital marketing strategies, get on their drawing boards, and create an excellent mobile app to serve their customers higher.

Author Bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

3
Dec

How to Protect Your Mobile Devices from an Attack

More than 67% of people in the world are mobile phone users. It is no wonder that use of mobile apps is increasing even amid the pandemic. Therefore, it is important to think about your mobile security.

As a matter of fact, the demand for mobile apps exponentially grew during the heat of the coronavirus outbreak, since social distancing measures had to be strictly enforced the world over.

A global demand for mobile and online applications in the new normal economy is fueling the robust growth of this tech industry beyond expectations. But another thing that surged during the global crisis are cybersecurity attacks and privacy breach. Threats against mobile security escalated rapidly. When users are not as keen on their mobile device security, it gives more vulnerabilities open for attackers to exploit.

An unsecured mobile app is a real danger to the user’s entire device and even network. Sensitive information, bank details and the like can usually be found on a mobile phone. A maliciously downloaded program on a mobile device can be dangerous, often discovered when the damage has already been done.

What is Mobile App Security?

Mobile app security is the extent of security that mobile apps have against malware and cybercrime. The different technologies and manufacturing processes used in the protection of mobile apps seek to reduce all kinds of threats to mobile devices due to the applications installed in them.

In open platforms such as Android, the threat continues to increase. It is twice as vulnerable to virus attacks, ransomware, and data breaches as its equivalent, iOS, which is closed or limited to Mac and iPhone users.

Android is more prone to MITM attacks (Man-in-the-Middle) and other forms of cyber threats, data breach, broken cryptography, and the like.

Read on to know how mobile app developers secure mobile apps and protect them and its users from the next cybersecurity and privacy attacks.

10 Mobile App Security Essentials

There are security measures that mobile app developers must take when building stable, safe apps:

1. Secure Source Code

Make sure your source codes are safe and are not accessible to just anyone. Your goal is that hackers and cyber criminals cannot reach or decipher the source code easily. This is called obfuscation.

Obfuscation is covering the code, making it vague, difficult to understand, and even confusing. This prevents cyber criminals from re-engineering the source code. Android, for example, has a built-in Pro-guard that obscures codes for meaningless and ambiguous characters.

2. Secure files and databases

You need to store your data, such as a customer account, credits, payment records, and the like on a secure device. Your storage needs to be secured as well, fully backed up and encrypted, with limited data access rights, so you can avoid data leakage at all costs.

3. Secure communication and data transfer

The transmission or communication of data must also be secure and encrypted. Hackers lurk for unprotected or unencrypted transmission of data. Sending and receiving data inside your mobile app needs to be done via secure media, via a VPN tunnel, TLS, SSL or HTTPS.

You stop eavesdroppers on your network requests, make your data unencryptable, and prevent packet-sniffing and MITM attacks.

4. Data portability

Data portability can use customer data across platforms and services. One of the most common examples is the ability to use your Google login information to log in to other applications and platforms. Facebook also uses data portability.

It enables apps to exploit the robust software protection of more popular companies while allowing users to apply private data and authentication from scratch. The registration process becomes more user-friendly and quicker.

5. Combat against reverse engineering

Android is more likely to attack reverse-engineering because it’s an open-source platform. In an open-source framework, anybody can check for source code and make OS modifications as per their requirements.

Not all users can do this, though, as you’d need some programming proficiency. Rather, it is highly recommended to protect source codes, to minimize the chance of tampering with wrong people to target you and your users.

6. Conduct data input validation

Input validation tests user data. It prevents malformed data from accessing your servers. Unfortunately, most mobile app developers don’t prioritize input validation. But because input validation is readily available in most mobile app frameworks, optimize this feature for added app security layer.

7. Data Encryption

In a time where attacks and data leakage can occur at any time, data encryption is a must, especially for mobile apps. Due to lack of mobile app protection, mobile apps often take most of the brunt in cyberattacks.

Broken cryptography is insecure use of cryptography, mostly in mobile applications using encryption. If the mobile app implements a weak or broken encryption-decryption algorithm, it means that hackers will automatically decode the codes and wreak havoc on your mobile app.

Avoid weak or broken algorithms, and use cryptography to encrypt your application and data.

8. Penetration Testing

Penetration testing, also known as pen testing, simulates a cyber-attack on your computer system to test for any vulnerabilities.

Penetration testing is widely used to improve the web application firewall (WAF). It (WAF) can attempt to breach mobile apps such as APIs, frontend servers, or backend servers.

It’s easier to find vulnerabilities yourself before real hackers do, like testing inputs prone to code injection attacks.

Fine-tuning your WAF security policies and patching bugs found before releasing your mobile app is a must. It’s one of Mobile App Security’s most important levels. It’s different from standard software testing, but both are integral to improving mobile app security.

9. Use of tokens to handle sessions and high-level authentication

A token is a tiny hardware device that allows users to access a network service. Mobile app developers use tokens to help handle user sessions. As tokens can be accepted, it can be revoked.

Mobile app developers must also use better protection to use complex passwords. Plan your mobile apps to allow only complicated alphanumeric passwords to be renewed every six months.

Add two-factor authentication, add encryption to your mobile app. Users must submit the OTP (one-time password) sent via text or email before logging in. Other authentication methods include biometrics such as fingerprint and retina scanning (depending on the mobile device in use).

10. Access Policies and Continuous Testing

Continuous testing is a new normal. The only way to show that the code and configurations function is to test them. This is why we need continuous testing.

In organizations making this move, performance engineers and test automation specialists change from a backlog of test-building work to promoting testing democratization. Everyone builds their code and everybody constantly checks their code.

While continuous testing is becoming more of a common procedure, it certainly poses specific challenges for implementation. You need to indicate access policies and specifications for continuous testing in order to prevent delays.

You may also need to refine research processes with visual models that provide optimum coverage. Conduct performance testings on the development stage and production stage as well, so you can get the right test data.

Conclusion: Prioritize Mobile App Security

Safety should concern any mobile app maker. Your app is not the primary responsibility of your customer. Yes, they must be responsible for antivirus protection, using VPN, and other security measures.re But as the mobile app maker, it is your responsibility to make sure the users’ level of security is top-notch. In addition, huge consequences await those who did not use non-GDPR-compliant.

Implementing mobile app protection measures allows you to secure not only your app, but the data stored in it. A holistic approach to mobile app security is not difficult to implement, but as a responsible mobile app creator or developer, dedication is required.

AUTHOR BIO

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

10
Nov

Why Prototyping Is Important for Your Product Success

A prototype operates as an early model or sample of the product we want to build for our branding. A prototype elaborates on the sample of the final product. It could be in the form of a drawn sketch or a simple model that can serve as the product’s face until its final materialization. The process of creating a product requires ample time and experimentation before it can come to fruition. It needs to undergo specific steps before presented to a broad audience.

It would be best if you examined whether the product you are to provide to your users is effective or not. Whether it solves their user’s problems and fulfills their needs. This is where the necessity of a prototype comes in. It functions as the unfinished version of the product and is tested using different stakeholders and users. You need to collaborate with users, gain their feedback, and make the necessary modifications or alterations to clarify how your product can be formed and become useful.

It is more convenient for you to receive input from users and readjust your product in its initial state before readying it for your target audience. There is a myriad of reasons why a prototype is vital for your product success. We will discuss that in the following.

Understanding of The Design Intent

Prototyping will enable you to understand what kind of look and feel you can generate from the product before reaching its final stage. It also gives you an answer as to why you are designing the product in the first place. It also gives you a clear view of what kind of audience you are directing this product to. Enhancement of your design’s purpose and intent will enable you to have a clear picture of the final product.

Early Feedback

The primary importance of a prototype is to receive feedback. You need to introduce your model to a few members and allow them to scrutinize the prototype on their terms. Once they review your product, you will get adequate information about the areas where you can improve upon your work before finalization. Feedback during the product building process is essential to adding new features and redesign the product. Test all your prototypes with your audience until you can see where it is effective. Expand on the critique to your team members and stakeholders and decide collectively.

Saves Time and Cost

If you overlook the prototyping process, there are likely more chances for your final product’s failure. The product may not work with a larger audience, making your time and money investments a waste. It would require a dramatic rework and restructuring of the entire product. You cannot risk repeating this cycle, as well. With a prototype in place, it is beneficial to you to implement the essential changes to your product before it proceeds to become finalized. This will help you secure your goals at an accelerated pace with more money in your possession.

Validation Before Development

You can have different iterations with prototyping before you get to its final phase. You need validation for your product and a sense of security before you can launch it. Going about it without the prototyping process will make you feel worried and vulnerable to a multitude of risks. You can have surety and certainty through the iterative process in building what is required. This will give you the emotional boost you need to create your product with confidence.

User Research and Testing

Your users are your main priority. You need to address and observe them collectively to better serve them and cater to them. Prototyping is the best method for achieving this idea. The primary purpose of a prototype is to help you gain insight into how valuable and usable your product is to the user. You would be able to efficiently conduct your research and demonstrate how your product can improve their lives and address their pain points.

There are different methods of prototyping; you just need to choose the objective approach that suits your product and falls under your budget and resources.

Low Fidelity

Low Fidelity or Lo-Fi are paper prototypes that are best suited in the developing stages of the process. This prototype allows changes to the product with convenience. It is more focused on how the product operates as opposed to how it looks. This gives product designers better insight pertaining to the product feedback.

Medium Fidelity

Medium Fidelity Prototype is a prototype where limited functional products are created based on user scenarios. It is the best method for the in-between phase of your product development when you transition from low fidelity to high fidelity.

High Fidelity

There is a common misconception that high fidelity is the final product phase. It is more of a prototype that is closely related to what the final product should look like. This process requires more costs and time than the other two strategies.

In the case of discussing the more complicated aspects of the product, high fidelity is the ideal approach. However, high fidelity has its share of cons. Presenting users with a high-fidelity prototype will only confuse them and would not have the ability to convey basic knowledge of the product to them. It will not make the user experience convenient under any circumstances, so it is preferable to use the other fidelity prototypes instead of saving time and money.

Creating a prototype is a risky endeavor and a long-term process. You can fast track your product development by acquiring the services of a flat fee graphic design agency instead. They will have the expertise to develop your prototypes and share the most effective ones with you.

About the Author

Tabish Khalid works as the Digital Marketing Manager for Designster. He develops and implements digital strategies for Designster, along with aligning business goals with digital marketing activities. He actively contributes articles related to digital and content marketing.

30
Sep

Clutch Recognizes VezTek USA Amongst California’s top Mobile App Developers for 2020

Our team at VezTek USA has some exciting news to announce! Our CEO just got off the phone with an analyst from Clutch, who let us know that Clutch just awarded us as one of the top mobile app developers for 2020! Investing in your business is more important now than ever, which is why we’re honored to be listed as one of California’s best developers for 2020 by Clutch!

Clutch is the world’s leading B2B ratings and reviews platform! Located in the heart of the historic DuPont Circle neighborhood of Washington DC, Clutch has a dedicated team who independently verifies each and every review that they conduct with verified clients from around the world. Clutch is the gold standard for ratings and reviews for B2B service providers, which is why we’re incredibly honored that Clutch’s 2020 research on Clutch’s verified reviews shows us as one of the best developers in all of California!

We love to show off our stellar rating on Clutch! We have received perfect score 5.0-star reviews from our satisfied clients, a testament to our consistent quality work.

In a recent review, Curtis Campbell, an executive at a financial services firm hired us to develop an iOS and Android app for his firm! We created a prototype, completed UI/UX design, wrote code, and were responsible for copywriting.

We’re incredibly blessed to be listed amongst California’s top developers for 2020 by Clutch! Please contact us today to see how you can join our many satisfied customers today.

 

30
Sep

How to Improve Your Mobile App Performance

People are now so acquainted with the introduction of the mobile devices that has drastically impacted the way people live each day. These days, you can find news, finance, sports, and every field you can find has a dedicated mobile app version, readily accessible with a tap. That is why the good mobile app performance is crucial.

Three-and-a-half billion individuals worldwide now possess a mobile device. For a business to stay relevant to this crowd, it is essential to have a smartphone app. Convenience, usefulness, and variety are the cornerstones of any business’s mobile app. Every business that doesn’t have an app launched is slipping backward and being overthrown in the competition.

Why Do You Need To Improve Your Mobile App Performance

As the world remains linked through the internet, smartphones and mobile apps play significant roles. The further people rely on these devices’ productivity, the more you should consider creating one for your business. If you have already have built a mobile app, there is a constant need to improve its performance to remain relevant and competitive.

The simplicity that modern mobile technology has allowed consumers to communicate with businesses has vastly increased mobile apps’ needs. Thus the strong demand for robust, productive, and top-performing app continue to grow as well. Many are now dependent on their smartphones and mobile apps.

The growing demand has forced companies to find effective ways to communicate with their customers, enhancing experience and exceeding expectation of users. Late, unresponsive mobile apps typically contribute to annoyance, disappointment, and unfavorable feedback that could result to disrupt a businesses’ image. Most expect that a mobile app should be launched under two seconds to streamline the apps’ usefulness and purpose.

Ways To Improve Your Mobile App Performance

Customers deserve a quick and consistent mobile experience. To make sure these are meet, here are some ways on how you can improve your mobile app’s performance.

1. Test Your Mobile App Performance

To guarantee that your mobile app can sustain its deliverables for a wide range of needs: different users, networks, servers / APIs, and more, you need to test your app profoundly. You would need to guarantee that you implement the right plan and protocols for testing before starting and launching your mobile app to the public. Ensuring that it is functioning and can provide optimum experience to its users will be the key to its success.

2. Check Your Mobile App Performance

A well-designed app should always have top of the notch performance. A mobile app with a slow speed, bugged, or uses vast volumes of memory and battery demonstrates far from being well-designed. What your users will usually notice is how it is not syncing with any software. When this happens, it will significantly affect the positive experience of your users. Make sure always to check the performance of your mobile app. If you notice a bug, a glitch, or a malfunction, make sure to troubleshoot at once.

3. Network Performance

Users will use your mobile app on various kinds of networks. Your users may access it under Wi-Fi, mobile data, 4G, 5G, and more. With this, you need to make sure that your mobile app has been tested and determined to function on any given network. You need to make sure that anyone can access it most easily at any given time and connectivity. Your mobile app should function at full speed and maximum capacity, regardless of the network it is connected.

4. Resize, cache, and compress images to reduce load time.

While images are much-needed essentials in your mobile app, it can dampen your app’s overall performance. To make sure that your app will load properly, you need to let go of large image files to slow down your app.

To make sure that you still accommodate images on your app, resize images to fit in your mobile app precisely without sacrificing its performance. Use editing software like CorelDraw Graphics Suite to create compelling images. You can also reduce the number of bytes in an image without decreasing the resolution. These will help save additional bandwidth that would be sufficient to display the whole original file. You can also cache and transfers photos from the network into the memory of the device.

5. Cut down on features that are not essential for app performance.

Added features can make the app look good, but the device’s efficiency is often affected at times. However, most apps are slowed down by many functions, especially those that are not essential for the system to work. Removing the unnecessary weight and perfecting the app’s vital functionality increases pace, responsiveness, and overall efficiency.

6. Reuse data templates to help your app load faster.

When you load less data on your mobile app, the better the software runs. Reuse the ones you already have, rather than creating several data models for your application to download. A smaller weight to bear implies resourcefulness.

7. Create an offline mode in case that network connection drops.

In an accidental network link failure, an offline mode provides a buffer for the details to be securely protected. If a customer gets disconnected entirely without an offline function, all the details will be discarded. You are offered the option to backup the data now in an offline mode and then switch to it later until the consumer is reconnected. An offline mode implies information stability, efficiency, and ease-of-mind for customers.

Final Thoughts

Reliability, accessibility, and ease-of-use are the most significant features of the smartphone app to remember. The mobile app’s output should be quick, detailed, and provide only the necessary information associated explicitly with its functionality. With how big the demand for mobile applications has evolved in recent years, optimizing your business’s mobile app would end up supplying the customers with tremendous revenue and satisfaction. While the demand for mobile apps is flooded with choices for almost every need or wish, you can still offer a unique product, which is why we encourage you to explore the lifecycle of mobile app growth further.

The most significant factor to remember is the customer’s first encounter with your product. Most consumers prefer to uninstall it not long after when faced with a sluggish, unresponsive interface. Keep your first thoughts in the green for efficient software based on customer service. A smartphone interface will be an essential advantage to the organization through careful control of infrastructure and functions.

Author Bio

Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018.

Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.