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This is Why Your Business Needs a Mobile App!

Having a mobile app for your business is not any more impossible. You may think that this is a privilege, which only big companies can afford to have, and years ago this was probably true. Nowadays, virtually anyone can make an app not only for business but also for personal use. If you are an entrepreneur with a small business, you can take advantage of this chance in order to increase business growth.

Some techie entrepreneurs can develop their own mobile app for which they need special hosting for their apps, for example a specialized ASP.NET hosting to keep their mobile app up and running.

Nevertheless, you don’t have to be techie to launch your own mobile app. There are also some websites and platforms that offer great information and insights, which can help you better understand the process of creating a mobile app without any knowledge of coding.

The benefits of having your own mobile apps for business are endless, and today we will cover a few of them.

Build Loyalty

A company that has its own mobile app is more likely to build a base of loyal customers than a company that depends solely on advertising.

This is because advertising formats today are beginning to annoy users and consumers, so they are less effective in terms of building customer loyalty. Mobile apps can be a form of advertising that engages customers until they become used to such engagement.

Beat the Competition

More and more businesses today are beginning to have their own mobile apps, and pretty soon every business will want one.

If this scenario happens, then the competition may be focusing on who offers the best mobile app. This means that having a mobile app is your first step to beat the competition, and your goal is to have the best app available.

Understand Your Customers Easily

You don’t need to conduct a massive survey and a complex marketing intelligence study to understand your customers and your market.

Since a mobile app can promote customer engagement, the data you need is right at your fingertips. All you have to do is to design your mobile app to be able to collect data, feedback, and user behavior.

Establish Good Customer Service

These days, customers are less likely to visit a company’s website to chat with a customer service agent using a traditional web chat platform or messenger. Since most people spend much longer time with their mobile device, they would likely connect to a customer service support either through social media app like Facebook or through a company’s mobile app.

To provide convenience to your customers, you should connect to them easily through their smart phones simply by having a use-friendly mobile app. In this way, you can easily address their concerns and establish good customer service.

Improve Your Online Presence

Mobile users are more likely to visit a company’s mobile app than a company’s mobile-friendly website because it is more convenient to navigate a mobile app than a mobile version of a site.

Do not rely on your website alone to improve your online presence. Having a mobile app is another effective way to improve your online presence.

Final Thoughts

Why your business needs a mobile app, It’s not a business requirement to launch a corresponding mobile app, but it’s a smarter choice you can make, especially today that more and more entrepreneurs and digital marketers are creating their own mobile apps.

While it’s not too late, you can try a mobile app for your business, and see whether or not it works for you as most businesses find this concept favorable as mobile apps are trending.



Starting An App Business? 3 Tips For Handling The Legalities

If you are thinking about creating a mobile app for your business, you are certainly not alone. Studies show that mobile apps offer new and established businesses opportunities for exponential growth. While giving customers the ability to access your business on their smartphone may be a brilliant business idea, it does come with certain legal issues that must be addressed during the development process.

The best case scenario is that your app will find a wide audience of consumer users. The best way to protect yourself from potential litigation is to thoroughly address the following legalities during the development process.

Never Hide In-App Purchases, Especially If Kids Will Be Using The App

Today there are more kids using free gaming apps on mobile devices than most of us ever imagined possible. This explosion in business has led to an equally unexpected number of refused and contested charges on in-app purchases. Popular gaming apps are full of in-game purchases that are often facilitated without the child’s clear knowledge. When parents see hundreds of dollars worth of in-app purchases charged to their accounts, they naturally contest the charges.

The best way to avoid a problem connected with these in-app purchases is to only include potential in-app charges that are necessary to the game and always in a way that is transparent to the user. Discuss this with your app developer and your company’s legal representatives to ensure that the legal ramifications are clear.

Closely Assess The Data That Your App Collects

It is an unavoidable reality that your app will be able to collect consumer data. That is the nature of running an app business. However, there are ways that you can avoid legal problems connected with improper data collection. The way to do this is to assess what kind of data the app is collecting and why it is collecting it. If your app is collecting data that is not essential, that is data serving no purpose in the app’s function, then you should have your developers modify the app to conform with proper data collection standards.

Consult A Qualified And Experienced Corporate Attorney Before Posting Your ‘Terms And Conditions’

If you want to start an app business most of the time you will try to avoid potential legal issues by hiding behind torrents of legalese in the form of lengthy ‘Terms and Conditions’ statements. The truth is that these statements will not truly protect you from litigation if an app user’s rights have been violated. It is therefore imperative to discuss all of the above points and more with a lawyer, like those at Carter West, while it is still in the development phase.

There are always legal issues that arise anytime new technology comes into the limelight. The development of app businesses is no exception. Thankfully, there are useful solutions to many of the potential legal issues that can arise when starting an app business. If you are mindful of the above legal points during the development of your app, and discuss other potential app related legal issues with a corporate attorney, you are sure to protect yourself and the success of your app business in the future.


How much does it cost to make an app for your business?


App development is the latest successful business trend and for good reason.

Businesses are creating powerful apps for numerous platforms, providing tremendous value to their customer base, and ultimately making a lot of money in the process.

The only problem is that many startups have a tough time affording the app development process. If you attempt to do this as savvy as possible, you could possibly get away with spending around $10,000-$50,000 on the first development phase of your app. But if you really want your offering to be as professional as possible, you should enlist the help of an expert agency that specializes in app developmentWith that said, we’ll take a look at some of the factors that go into pricing app development, we’ll discuss monitoring for errors and we’ll even briefly touch on a money raising method to get your finances off the ground.

Sound good? Let’s get to it.

App Development Pricing Factors

As you have probably discovered on your own already, there are many different things that factor into app development costs. The more complex the application, the more it’s going to cost. And the more platforms you develop it for, the more your app is going to cost. In fact, let’s take a look at a simple price breakdown to help you get a better understanding of the overall pricing structure and what you can expect to pay for professional development.

  •         Developing a complex application for multiple platforms will cost high six figures and could potentially go over $1 million.
  •         Developing a simple app for one platform will cost in the neighborhood of $25,000.
  •         If your app will have a backend server, you should definitely expect it to cost more money.
  •         Your costs are going to vary depending on who builds it. A high-end agency is going to charge more than an offshore developer.
  •         You need to have money available in your budget for marketing, eventual updates, your personal salary, and other miscellaneous expenses.

As you can see, the development process is no simple walk in the park. It’s quite costly upfront, but if you develop a valuable app that your customers will use and appreciate, it will eventually pay for itself and all whole lot more.

Putting Error Monitoring in Place

Unfortunately, many would-be developers often forget about error monitoring during the development process.

It’s so easy to potentially make a huge mistake during the development phase that could accidentally get overlooked.

If this were ever to happen to you and your team, you could end up spending countless hours, time, and money developing an app that will not work correctly.

So, to prevent this from happening, you must institute a system for error monitoring that will catch any potential costly mistakes before they turn into huge financial problems that really end up hurting you in the wallet.

Raising Money Online to Develop Your App

When all’s said and done, it’s going to cost a great deal of upfront money to complete a successful and professional development process for your latest application.

Many people aren’t comfortable shelling out hundreds of thousands of dollars to fund the project themselves. They’d rather use easy no cost fundraising to gauge interest and raise enough money to complete the project.


By going the crowdsourcing route, not only will you bring in enough money to develop your app, but you’ll also start building your customer base by giving funders the app itself and other interesting perks that your audience will find useful.


At the end of the day, the app development process is very expensive. Make no bones about it. But if you have a great idea that will provide tremendous value to your audience, it’s worth it to take a chance and see how it goes.

Author Bio

Wendy Dessler

Title: Super-Connector at OutreachMamaWendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.

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