Many states have made it illegal to use your phone while driving. It’s usually advised that you stay away from your phone while in your car. However, many drivers still use apps that aren’t truly necessary for the road. Here are some design elements app developers should incorporate into their apps to keep drivers safe.
Being able to encrypt private information is a necessity for conscientious app developers. While app developers should be paid for their work, they can find ways to do that without selling user’s private information. Developers should also take precautions against hackers and various types of malware. While it is true that people will always want to find a key if there is a lock, continually improving the lock will make it more secure.
Apple phones have a feature called “do not disturb while driving,” which mutes incoming texts and calls when a car is in motion. This feature uses GPS to check your speed since it is logical that your pizza run won’t happen at 55 mph. The Pokemon Go app uses similar technology, topping out an average walking speed of 20 km/h, which roughly equals 10 mph. If you go faster than this speed, the app will not let you play unless you acknowledge you are a passenger. Even if you do this while driving, higher speeds do not allow the player to interact with the virtual world, which also solves the problem of distracted driving.
If you want to encourage drivers to drive safely, encourage them with external rewards. Taking the example of Pokemon Go, you could encourage drivers to drive safely by offering a unique Pokemon after a certain amount of safe driving. However, because Pokemon Go is inherently focused on walking, it will likely not offer rewards for driving. Alternatively, you could offer safe drivers a discount on their paid services, like several insurance companies have begun to do.
You want drivers to drive safely and you should reward them when they do. Whether it is a unique item or coupon, people like to have their good behavior rewarded. Designing your app with this principle in mind can make your app more appealing and safe.
You might also be interested in this article: Six Car Apps That Could Save Your Life
We live in a world where we are surrounded by apps from the moment we wake up to the moment we close our eyes. Whether it be setting the alarm to wake up for work or staying in touch with friends, different apps play an integral part in it all.
As per Statista, over 190 billion apps were downloaded throughout the world in 2018. 38.3 billion of these downloads were accounted for by Google Play alone. So, it is safe to say that launching an app in today’s time is a profitable venture.
But, just because there is a demand for apps doesn’t mean yours would automatically be successful. There are various elements that come into play here. This includes quality of experience, the need it fulfills, and, most importantly, what other customers are saying about your app.
This is why positive app reviews play a significant role in the success of your app.
Here is why positive reviews matter.
There are two types of marketing tactics that brands use. This includes paid promotion and user-generated marketing. The former may come in handy in creating brand awareness. However, when it comes to ensuring downloads, user-generated content is much preferred.
This is because people tend to believe other users will be honest about their experience with a brand. For instance, every positive Airg review will help in increasing its user base. Hence, a plethora of positive reviews is often thought to be synonymous with high quality.
If your business features a proper website rather than just having an app reflected in Play Stores, having a high search engine ranking is essential. What a lot of people don’t realize is that positive reviews help get a high ranking as well!
Let’s say that Google wants its users to get the best experience on its platform. This is why it has significantly changed its algorithm to boost the ranking of sites that are genuinely credible and of quality. And positive reviews are a measure of quality for Google and other search engine platforms.
Therefore, getting positive reviews plays an essential role in getting your app to a respectable ranking. This, in turn, ensures that your app gets noticed by more people, and hence is downloaded more.
It doesn’t matter how much top-notch content you write in your marketing collateral. At the end of the day, consumers who are well-aware of the world of marketing will not believe what your brand has to say. After all, every app will tell you that it is the best one in the market, right?
Compared to collaterals and website content, positive reviews tend to be social proof. It is a stamp of approval from other customers, thereby establishing your brand as a credible and trustworthy entity.
It is not necessary that your positive app reviews should only be reflected in the app rating section of a platform. In a sea full of apps, your application also needs to be marketed well.
But, how do you leverage your positive reviews on the various online platforms that users are likely to come across?
Simple! You can use positive reviews as effective marketing content. Create a campaign featuring testimonials from your satisfied customers. Run it on social media and digital platforms. Moreover, add this content in a separate section on your website.
Many successful apps use this tactic to create awareness about their credibility. Again, compared to generic promotional content, such reviews are met with less skepticism.
Positive reviews, if they are well-articulated and thorough, tend to do more for a brand than showcase its credibility. They can honestly explain to potential customers what it feels to use an app.
Remember, an app is much more than the inherent function it delivers. For example, people will judge an alarm app for more than its function of waking them up in the allotted time. They will judge it on the basis of how much battery it drains, whether or not it lags, and whether its interface is easy to understand.
These concerns are something that usually, brand messages don’t tend to address. This can be either because the concerns are too basic or because business owners aren’t able to comprehend the significance of addressing such aspects.
A customer is more likely to focus on elements that are important to the target audience. By offering insights on the overall experience of using the app, rather than just the app features, positive app reviews help flesh out the offering to be more than what it is initially thought to be.
While we have established that positive reviews do play an integral role in the success of any app, the question remains whether they are sufficient for success or not.
Well, let’s just say that positive reviews are a necessary but not sufficient condition for a successful app. They are one of the many ingredients.
If we only focus on reviews, positive reviews surely build the trust and credibility of an app. But, you must remember that various other apps are also garnering appreciation from their users. How you respond to such reviews is what sets you apart.
While many brands tend to focus on addressing and resolving negative reviews solely, successful and user-favorite apps are those who appreciate their satisfied users as well. Make sure to thank customers for leaving positive reviews.
Furthermore, make them feel appreciated, offer them loyalty discounts, in case your app charges a subscription fee. If it doesn’t, try to compensate them in other ways. This will help you in converting satisfied customers into loyal clientele.
All in all, positive reviews matter in this world of cut-throat competition. Make sure your app doesn’t get lost in the sea of similar offerings. Deliver such quality experience that users are motivated to talk positively about your app.
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia
One of the greatest benefits of the rise of the smartphone has been the proliferation of apps. Today, there are over 2.7 billion smartphone owners and over 1.35 billion tablet users, all of whom have access to apps. As any tech entrepreneur knows, this creates a tremendous potential to make money. Anyone with an app idea and the means to make it a reality can potentially strike it rich. If you are one of those people, here are some things you should know about protecting your idea for an app.
All aspects of an app should be trademarked and protected, and that includes its name. You cannot underestimate the importance of trademarking the name; after all, it is the primary way in which people will find your app and download it. Before investing time, energy and marketing effort into an app, run a quick search and make sure that no one else has already trademarked the name you’ve selected.
The code is the backbone of your app. However, don’t view code as mere scientific formulas. It is no different than any other work of creative thought, and it is what makes the app possible. As mentioned above, you should trademark every part of your app, and that includes the code. To better prepare for this, talk with an attorney to make sure that the code you create is legally yours. While it sounds obvious, the rights of the code could vary, depending on whether you use independent contractors, your own employees or your own labor.
Non-disclosure agreements, or NDAs, are agreements that ensure that anyone who works on your app cannot use its code elsewhere, reveal its secrets, or use the code to profit themselves. Creating a non-disclosure agreement will prevent some business disputes from arising in your company, and they are relatively standard in the tech industry. That being said, NDAs are binding legal documents, so make sure you consult with an attorney when it comes to drafting one of these. You should also make sure that your attorney is aware of any potential state or federal restrictions that apply when it comes to these agreements. All employees and contractors must sign your non-disclosure agreement.
There’s no question that creating and selling an app can be overwhelming undertakings. The good news is that people have done it before you. To that end, talk with other developers, coworkers or attorneys about their experiences. Learn what they did right, what they did wrong and what they wish they had done differently. This will give you a much better idea about the mistakes you need to avoid making.
Your app idea is yours and no one else’s. Don’t put hours of work and thousands of dollars into a product without ensuring that you will be the one who ultimately profits from it. Follow these steps above, and you will be on your way to ensuring that your app idea is protected.
Many tech companies are turning away from big, ornate and costly headquarters and offering an employee-friendly alternative, which is a mobile workforce. Having a mobile workforce could make an app development firm more attractive to high-caliber talent. Consider these top four reasons that your app development company should consider offering a mobile work environment.
Today’s workers like to be mobile. Being able to work from their apartment, the corner coffee shop or a beautiful park reduces their commuting time to next to nothing. They could spend that time learning, doing more work, exercising, meditating or volunteering. Being able to work from home is also ideal for people with mobility issues, young families, pets or social anxiety. A person who is able to work from home will not have to deal with a cubicle neighbor’s smelly lunch or the thermostat wars that take place in shared offices, letting them focus on their work in peace.
Demanding a morning commute from your employees can be incredibly dangerous. Getting into a car accident is a major concern. Even a minor car accident could cause an employee to miss a few days of work. It could also run up expensive medical bills from a visit to the ER in case of injuries. In a major car accident, an employee could end up on disability leave for months. Allowing your employees to work from home or the coffee shop around the corner from their place means that they do not have to worry about getting into an accident on their commute.
A new graduate might not yet own a car, so not having to commute would free them from having the expenses of a car. The mobile employee will also save on the costs of parking permits or bus passes. An employee who works from home may not have to own as many sets of dressy work clothes, shoes and accessories, so they can save money on their wardrobe, too. They can prepare their meals and snacks at home instead of ducking out to go to the pricey coffee shop or cafe for beverages and meals during the workday.
Employees are less stressed when working from home. There are many reasons for that. They don’t have to encounter the office gossip, the office complainer or the office mess-maker. If an employee has a mild cold or headache, they are more likely to complete their workday at home than if they had to drive into the office to work. Employees with children or pets may also have less frequent absenteeism when they are able to work from home.
These are just a few of the reasons to consider adapting how your employees work and how you operate the headquarters of your app development company. A mobile workforce offers advantages to your business as well as your employees. Switching to a mobile work environment is also environmentally friendly, and consumers are increasingly seeking out green companies.
Here’s another article you might like: How a Business Mobile App Can Help in Enterprise Work Management
Mobile App Prototyping
Building a mobile app is a complex and often expensive task. You not only want to get it to users quickly but you are also keen on ensuring the end product meets the need. The ideal app development lifecycle should quickly identify errors and resolve them. This is why including a prototyping stage during mobile app design is fundamental.
During this stage, users can test the concepts and provide you with helpful feedback that perfects your final design. It will save you money and time by ensuring your product offers great user experiences from the get go. App prototypes range from user interface sketches and elaborate computer models, to wireframes and an interim prototype.
We cover the main benefits of mobile app prototyping below.
Prototyping means identifying issues early. The stage in the development cycle when you discover issues with an app is critical in two ways. First, it determines your overall development costs. Catching problems early can mean huge savings. The further up the product lifecycle an issue is identified, the more will need to be changed and thus the more expensive it will be to fix.
Second, it gets your app off to a great start. First impressions matter. If your customers first encounter with your app is unpleasant, it’s going to be difficult to convince them to continue using it even after you resolve the problematic feature.
When you are building an app, there will be multiple paths of logic you can follow to arrive at the desired outcome. As your development team is brainstorming on different ideas, two or more seemingly great suggestions will eventually be the final ones on the table.
You could have an intense theoretical discussion to determine which one will work best. But nothing beats prototyping in accurately gauging the pros and cons of competing ideas. Monitor error rates to see which option is the most stable. You could also provide the two prototypes to a focus group for feedback on which option users are likely to prefer.
Mobile app development begins with an identification of the problem followed by a definition of app requirements. If you are contracted to develop an app by a client, these requirements will be your guiding light. Nevertheless, app requirements aren’t always realistic nor their impact well understood.
Problems with the requirements won’t necessarily be identifiable by simply reading through them. There may be dependencies that you’ll only pick up once you start building the application. Prototyping can help you identify these difficulties quickly and therefore engage the client on what alternatives they have.
At some point, people believed the average tech geek’s work environment involved being hunched over their computers while confined to a dark back office room with little interaction with the outside world during work hours. While this is certainly an exaggeration, developers can easily get lost in their own world when working on a project.
By spending weeks or months without hearing from an app’s client or target users, developers may inadvertently find their personal ideas and opinions superseding those of the client and user. Prototyping is one of the best ways to regularly restore focus to the opinions that truly matter. It ensures that a mobile app does what it is expected to do and not what the coder thinks it should.
One of the dangers of a developer working alone as outlined in the previous point is they run the risk of creating a product that only they feel a part of. Many otherwise great applications have failed to take off because there is no sense of ownership or involvement by end-users and clients.
People are much more likely to want something to succeed if they feel they greatly contributed to its development. Prototyping creates a suitable forum for the exchange of app feedback between the client, the developer and the user.
Project requirements are meant to make it easier to plan an app’s development costs, skills and timelines. It’s expected that based on the developer’s past experience, they will come up with realistic estimates of what resources are needed for the entire project. Yet, IT projects often exceed their budgets and go past their expected delivery times.
That’s because for complex projects, even experienced project managers may have a hard time developing reliable estimates of just what it will take. Prototypes substantially eliminate ambiguity from the resource planning process. By analyzing the resources needed to deliver a prototype, you can come up with a more accurate estimate of what will be needed.
Building a working prototype is an iterative process in which the prototype is refined multiple times until a final market-ready product is realized. The developer incorporates client and user feedback in modifying subsequent prototypes until all parties are satisfied with the outcome.
The technology revolution in cars has taken a huge course with manufacturers. Today’s modern car is equipped with the latest technology to provide a luxurious feel to every drive. Gone are the days where the only technology device in vehicles is the FM stereo. Today, apps exist that could even save your life. Here is a list of six car apps you might want to consider adding to your devices.
Track your vehicle status and gas mileage with this application. The app gives a user information on car maintenance and gas level. This is a great way to track your gas spending and see the unique ways gas mileage and costs of fuel change.
Wondering what to say after an accident? Not to worry, AxiKit accident report kit guides users through every process. The application works on both android and IOS phones. The app advises on the kind of statements to make, how to gather witness testimonies, and the kind of photos to take. The app can also be customized using the details of a particular insurance company.
Just as the name suggests, this app uses G-force concept to make predictions of an incoming crash. The app has to be turned on once driving has commenced. In case of a collision, emergency contacts that were previously selected will be immediately notified. The app is also applicable for motorcycles. It is always recommended to keep your phone charged while using the app due to the use of GPS which drains the battery.
For emergency situations, SOSmart is a recommendation to most users. The app works on a similar principle as Collision Call. Drivers use the app while on the road. In the event of a crash, the user’s pre-selected emergency contacts are immediately notified of the accident including the location of the incident. The app also shows nearby hospitals that are easily reachable. The only downside is that the app consumes much of the phone’s battery. It is advisable always to keep it charged.
Available for both IOS and Android, SafeTrek is an app for emergency situations. In case you find yourself in a little trouble, the app allows you to alert the police with a failsafe incorporated if you don’t need it. Once you open the app, place your thumb on the safe button. Upon release, the app requests for a four-digit code. If you fail to enter the code, the police are immediately notified.
Stuck on the road and unsure of what to do? Not to worry, this app helps you to be prepared for any car trouble. The app can guide on tire change, call for emergency towing services, or emergency fuel delivery services.
Although the above applications can save you from tragic situations, having a personal injury lawyer at bay is advisable as well. An attorney can advise on the appropriate measure to take. BE sure you also have good car insurance, keep up on regular maintenance and keep your paperwork up to date. Next time you head out, you can go assured that you’ll be kept safe!
Mobile apps are the major trend in computer programming, whether you’re trying to promote your organization or develop applications for a living. The programming language you use can make the difference between rapid success and a frustrating waste of time and money.
Some developers code for browsers and some for specific platforms. Which path you take depends on your goals and personal style, but here are five computer languages you should consider first.
Java has been used by developers since 1985, and now has over 9 million faithful programmers for good reason. Java’s development tools, libraries, and source code are almost completely free. It’s easy to learn and has a wide support community online.
Java runs on nearly all platforms. For instance, it’s the basis of Google’s Android OS for mobile devices. While there are subtle differences, programming in Android Java means instant compatibility with millions of existing mobile devices.
This is a solid and versatile coding platform for building both Android and Windows apps. It’s one of the pioneers in object-oriented programming, which means you can write entire modular libraries of your own code for reuse. It’s also fast and flexible, allowing you to create apps for almost any use and at any scale you can imagine.
Resources for learning and applying C++ in your development are easy to find online. It dates back to 1979, so it’s not exactly cutting-edge or trendy, but it’s been popular for many years because it’s powerful, portable, and reliable.
For years C++ was the go-to standard for professional developers, but early on Apple began turning its focus more to Objective-C (Obj-C). This is not so much an improvement on C++ as a super-set of elements from past C programming languages dating back to the 1980s. While it has similar functionality to other, earlier versions, it also includes many specific functions regarding messaging, displays, graphics, disk IO, and more.
Obj-C also includes a pre-processor that makes it faster to compile code on a number of platforms. This makes it quicker and easier to develop with. It became the core of Apple’s iOS development and is still a productive language for any iOS or MacOS applications.
Apple’s iOS mobile apps were mainly written in Objective-C, but more recently Swift was introduced to provide a more flexible, stream-lined approach to essentially all iOS and OS X programming, including Apple watches and smart TVs apps.
Swift was designed as a user-friendly upgrade to simplify learning and manage developer workflows more efficiently. Simpler code makes it easier to read and helps reduce errors through automatic debugging. Swift appeared in 2014, and is expected to become the standard for development of Apple’s mobile apps.
Together with HTML5, they make it possible to develop a range of browser-based website and mobile apps from scratch. They can also work in tandem smoothly with most cloud platforms like Microsoft Azure.
This development approach provides operability on nearly all devices and allows bundling components for reuse. You can also leverage performance benefits like off-line caching. Where browser deployment is part of the architecture, it’s a cost-effective and rapid solution.
The market for mobile apps is still almost limitless. If you’re able to narrow down your requirements and are willing to learn, one of these five languages will serve you well.
Just after the end of the Baby Boom when humans were exploring space and the transistor changed the landscape of all things electronic, Gordon Moore established what has become to be known as Moore’s Law. This was more of an observation that each year the total count of transistors in integrated circuits was doubling. Overall, this meant faster processing of whatever the circuit was designed to accomplish. In computers, the CPUs exponentially increased in speed and power each year. If you can remember the 5 1/4 inch floppy disk, you know how far technology has come in such a short time. However, there is more to attain.
Even if you do not know the metric system of measurement well enough to visualize it at the same level of accuracy that you can estimate imperial measurements, you still know that a millimeter is small. Now, imagine one-millionth of a millimeter. That is incredibly tiny, and it is called a nanometer. There can be machines made that are the size of a single atom. They can be mechanical or electromechanical. The jobs these machines can do are limitless, but the potential is mostly theoretical at this point. Swarms of them in the trillions could assemble and reassemble like you see nanobots do in the movies. Small amounts of them could be injected into your body for repairs on the genetic level.
Look at the surgical kits of the Civil War era as compared to the DaVinci surgical robot today. Comparing them demonstrates the advances in medicine attained in a little over 100 years. Nursing, which culturally took a back seat to those with medical doctor degrees, now holds a position of prominence where highly trained nurses are providing specialized patient care rivaling that of those with medical degrees. There are even jobs in nursing management that requires experience in multiple medical disciplines to manage the high-tech nursing specialists involved in everything from ICU to surgical nurses.
Apps have come a long way since they first came on the scene. They are now more integrated into our lives than ever before, and they will only increase in popularity and usage. They are so easily applicable to many different facets of our lives, and they will only become more integral to everyday life as time draws on. Apps are now used in conjunction with all sorts of other apparatuses. For instance, many are used in tandem with medical devices to deliver and track daily dosage of medications, and to adjust setting on things like blood pressure cuffs, and many other everyday medical devices.
Apps will continue to get more complex and more applicable to everyday activities. Even now, they are used daily for reference, scheduling, and all other sorts of applicable uses. They are also used for networking between individuals and companies, and groups can use them for coordination. There will be a time when we will not be able to do anything without referring to or using an app, but we are not there yet.
Nothing is supposed to travel faster than the speed of light. Earning an online master’s degree in electrical engineering lets you understand the flow of electrons in everything from a toaster to the motherboard of your computer, but even electricity does not travel faster than light. Fiber optic technology uses pulses of light on thin and flexible glass or polymer strands to transmit data at the speed of light. This, and radio waves traveling at light speed, is great for terrestrial communications. However, when communicating with a rover on Mars, it takes a minimum of five minutes for a command sent from earth to get there. It takes up to 20 minutes depending on where Mars is in relation to its orbit around the sun. The speed of light takes more time the farther something is away. Exploring quantum entanglement—Einstein’s spooky action at a distance—is a way to communicate information instantly between two locations no matter how far apart they are.
If you could invent a cheeseburger that had no calories, was made of plant proteins, had no chemicals that could cause any harm to your body from your lipid profile to being a carcinogen threat, and tasted fantastic, you would be a billionaire overnight. If you could invent a way to control gravity so that massive objects could be made weightless without a massive expenditure of energy, your financial retirement would definitely be secure. Space exploration is still limited regardless of our present computational abilities because humans have to use fire to launch things into space. It takes huge amounts of fuel, along with a corresponding net global warming effect, for each rocket launched. Make a way to beat gravity at a low energy expenditure, and the door to space becomes wide open.
Discovery is only waiting on those who will explore. There really is no limit. Quantum entanglement shows that even the physical light speed barrier is not really a barrier. Your tech potential is limitless. You just need to begin with learning the fundamentals to position yourself to discover the extraordinary and make things better for yourself and your fellow human beings.
In the highly competitive business environment that exists in America today, any advantage is a prudent investment. With technology improving every day, more often than not those advantages are determined by how quick companies are to accept change and incorporate new tech into their world. One example of this is that more and more companies are developing their own mobile apps, and those that aren’t are beginning to feel the heat
Sharing information over potentially millions of smartphones can benefit your marketing, sales, and productivity immediately. The right app can not only improve your branding and your bottom line, but can also increase customer satisfaction just by existing. For modern businesses, the mobile app is becoming less of a luxury, and more of a necessity. Here are some ways that a custom mobile app can streamline your operations.
In the US, more than 64 percent of adults use smartphones. This means that 64 percent of the population could potentially become customers of a mobile app – which is much better odds than what you’ll get by spending money sending out individual mailers. One of the advantages of mobile technology is that they let consumers access the internet and research products and prices from wherever they happen to be. Many people have a commute to work and take public transportation. Having a mobile app can turn the average person’s commute into time they can spend shopping for your products.
If you provide your customers with an app that gives quick access to the latest information on your products and services, they’ll be more likely to think of your company, use your app, and make repeat purchases from you. Additionally, push notifications let you send them special offers as soon as their available. Instead of waiting for your customers to check their mail or email, you can essentially text them directly and tell them to check it out. This gives you a distinct advantage over all the unfamiliar companies scrambling for customers online.
Better communication contributes to more knowledge, more accurate decisions, and less wasted time and effort. Customer-facing apps can also ease pressures on your customer service, marketing, and sales teams. Access to schedules, files, and digital tools can improve the output and reliability of field teams such as sales agents, job estimators, or service technicians. It helps managers coordinate more easily with home-based or remote employees. Using mobile technology in the office helps to streamline efforts and improve results.
Due to the wide availability of high-quality mobile apps, most users today are pretty picky about which apps they choose to use. With this in mind, it’s important to acquire the right design skills to produce the best app for your needs. Good designs have to provide ease of use, speed, availability of additional features or upgrades, and visual appeal. If your app isn’t consistently engaging, intuitive, and providing real benefit, it will get removed.
Today’s apps should also be responsive, or able to adjust to a variety of devices and screen sizes. This way images, data tables, and plain text will be readable no matter who’s viewing them. Consider taking a crash course from someone like Color Grading Central to make sure you’re up to the task before you begin designing your app.
When thinking of developing a business app, most people think of creating one for the customers. What many don’t consider is the potential benefits to creating an app to be used by your employees as well. Inefficient communication sucks up far more of your company’s time than most business owners realize. Wasted time listening to voicemails, reading and writing long emails, and repeating yourself in multiple small in-person meetings adds up quickly. Most of your employees, however, keep their mobile devices close at hand.
An app that centralizes and manages texts and emails across multiple devices can ensure that everyone is in sync at all times, even after hours or on weekends. By including access to file sharing services, reports can be produced, tasks assigned, data updated, and approvals given whether you’re at your desk or on vacation. It’s essentially like having a virtual office right in the pockets of your team members. Connecting the mobile app to apps on your computer workstations is a simple process and can even further increase the efficiency this would provide you.
Whether your app is used internally, for marketing, or both is up to you. No matter what its purpose, your new mobile app should be something that people will want to use.
If you open up your smartphone and check out the app store, you’ll find hundreds of apps to buy, download, and install. It’s become a norm of today’s society to check one’s phone for anything and everything under the sun, whether it’s ordering a pizza or asking for directions to get from point A to point B. As a business owner, the importance of having your own app cannot be overemphasized. But before you start hiring developers and looking into app creation, you should know what to look for in a successful business app. Here are four ideas to make the process easier.
Consumers prefer to use and stick with apps that have an easy navigation system. They don’t want tabs and pages covering the screen and branching with new sub-tabs and sub-pages. A clean and minimalistic app looks less overwhelming and is more user-friendly to consumers. Have your interface divided into two or three areas – the header, the navigation panel, and the footer. Invest in crafting a user interface that even toddlers can understand and use.
Don’t get a one and done mobile solution from just anywhere. Be sure it’s something you can customize and update as needed. This way you can be sure your products are viewable, look good, and don’t feel out of place. You also have more control to size and refit screens to a mobile layout. Be sure you update as need so the app matches the website, coupons, and other features your customers might come to expect. This way you get a mobile version of your site that doesn’t match or that looks outdated in comparison. This is also where having a third party manage your mobile can come in handy, as they can keep up to date while you manage the products or overall website design.
An app that looks official and not a rip-off page of your brand is bound to attract downloads. Take doTERRA’s app as an example. The brand is active in social media and uses their content as a technique to boost the app’s value. They use real information and tidbits about doTERRA products to make it an interactive experience. Strive to make your app’s interface look and feel professional by using a solid combination of colors and background images. Make sure your app looks like your other brand material and has a very visible, professional look and feel to it. This way you can keep your brand attracting new customers, and keep things uniform across your outlets.
Your app needs to havespecific and necessary features that can get tasks done. Identify a problem that your customers will have, and then solve it by adding the necessary elements and features. For instance, add a shopping cart feature and a way for customers to input discount codes before checkout. Without a way for your customers to input those codes and get their discounts, they’ll most likely stick with your business’ webpage or, worse, go to a competitor. Be sure to add on any things you already incorporate into your online sales or even in-store sales. Uniformity here can keep your customers happy, rather than annoyed each check out process is different.
While no app or software program is completely free of bugs, you should invest in a good developer team and tools to build and design an application that runs with minimal errors. Aim to keep your app online and running as much as possible. If your app is going offline for repairs and maintenance frequently, it can lead to a drop in user downloads. Be sure you have it assessed every month for bugs or hacks and correct problems as they arise. Having your company in charge of IT problems like these will keep you in charge of your app.
A successful business app isn’t born overnight. Take the time to build a clear idea of what your business app should look like and do, and then consult experts to help you turn that idea into a good product. Be sure to use these tips and more as you get started and don’t forget to listen to valuable advice from the experts. Making apps isn’t as easy as it may seem. Really customizing and putting out a good product your customers use is all about keeping on top of what you have and updating as your store does.