Digitization is pacing; the number of individuals utilizing the web has surged with every passing year. Statista recorded 4.57 billion dynamic internet users as of July 2020 around the world, encompassing 59 percent of the worldwide populace. Its developing effect on individual consumers and massive economies has become a vital part of our everyday lives. You should rise with this change and build up a responsive web design to engage more people on your site.
More than one million individuals onboard the web train for the first time every day, and as a result of this transformation in consumer behavior, it’s not, at this point, sufficient to have a site that restricts works from a desktop. Continue reading to discover what a responsive website is? Why do you require a responsive website? And what are the best practices for responsive web design?
Responsive websites adjust to all screen sizes and resolutions to deliver the best experience to users by utilizing a wide range of devices like desktop, laptops, tablets, phones, and sometimes TV. Yet, that should not mean leaving out information to fit smaller devices. You require a website with a responsive design. The image displays a perfect example of a responsive design.
ANY business—regardless of whether small, medium, or undertaking—need to have a responsive website if they want to increase a competitive edge now and maintain it later. The referenced beneath insights from Statista will show you a reasonable picture of why you need a responsive web design. Let’s have a look:
The desktop has its place; nevertheless, individuals now tend to prefer the website they visit to realize that they are using a tablet or a PC. They anticipate the site to adjust to them—not the other way around. You now know why it is essential for a business to have a responsive web design.
Now, without further ado, let’s jump on to the practices that you need for responsive web design.
First things first, the layout is an indispensable part of responsive web design. How you decide to organize your content will have a dramatic impact on your site’s appearance and functionality. Although there aren’t any particular rules for website layouts, there are a few you must consider ensuring an unwrinkled flow of work, material, and information.
The desktop rendition of web design is profoundly different from mobile phones, clearly constrained by size. In a desktop, it is simpler for you to break down and read each part while when designing for phones or tablets, you have to ensure these sections are revamped in a manner that doesn’t excessively increase the length of the page. Try offering the best experience you can by optimizing what desktop to mobile is like.
In a mobile view, with a confined space, to keep the design simple, text, an icon, or a combination of both indicates to the user where the menu is. It is wiser to use a simple drop-down rather than expanding the menu onto the entire screen. It also works in a desktop view, keeping the burger icon visible and simplifying its content. Adjusting navigation panels with a swipeable menu gives more space to the content on smaller screens. Google is the best example for swipeable menus; each text link has a drop-down menu, shows-up when pressed.
If you have a website, you need either clients, customers, or subscribers. To accomplish this goal, web design must incorporate a clear CTA button for the visitor. If you track your CTA, you will find that gateway page where visitors convert into customers or clients. Make your CTA clear, noticeable, and easy to discover for visitors not only on the desktop but also on mobiles and tablets.
A responsive site must have a responsive font. Adjusting the font-weight and size gets you ahead in making your web design responsive. Don’t make it unnatural to read. The large header on small screens is eye- upsetting, particularly in the event if they stretch over a couple of lines. Everything should be resized appropriately, which means your website font size should be identified with a CSS trick, so it can adapt to the screen of the visitor and be a compelling read on cell phones.
Finally, let’s focus on the significance of media in responsive web design. When an image or a video resizes automatically on different screens, it is viewed as perfect for responsive web design. It may incorporate replacing of enlarged image functionality with long scrollable gallery pages or swipe gestures. Replacement of images with icons and videos that are directly in iframes gives the page an extraordinary impact. Indeed, Even the less use of pictures and videos on your website will prove useful.
With every new read, you will discover enhancements on the best practices for responsive web design, and with changing trends, one needs to evolve. The more you explore, the more tips you’ll discover—for instance, visual elements like colors and functional aspects like UI functionality.
Remember, effective, responsive web design is a work of art. You may design an excellent site by applying the relevant aspects of those practices. Good web design can deliver aesthetically, satisfying, and financially rewarding results. Testing internally in the organization and receiving feedback will ensure that the user experience works flawlessly across all platforms and screen resolutions before being introduced to a real user for the first time.
If you are scanning firms for yourself that can serve you with the best practices for responsive web design, look no more, hire a web designing company and create an engaging site for your visitors.
Ajay Dubedi – CEO and Founder of Propel Guru. Has 15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).
Hire the best Digital Marketing Company from Canada. Choose certified Digital Marketing Specialists from Propel Guru now.
Mobile technology is now becoming the driving force for the digital era. The growing number of people owning a mobile gadget is increasing, and many are becoming reliant on their mobile devices than their desktop or laptops. Thus it is a wise move to build your app or outsource it for your business.
However, after you and your team have finally decided to come up with your app, many questions will surface. Who will build your app? How are you going to make it? Can your team members work on it? Are you going to outsource it? With the many questions that will come afloat in the air regarding your app development, you might face one of the most common dilemmas every business faces when they decide to build an app. Will you work it on your own, or have it outsourced from a third party vendor?
It will be a critical decision to make as it will affect how your business app will perform. To help you decide, you can weigh the advantages and disadvantages of each option.
Many businesses take the matter into their own hands when building their applications. While many established companies do this, it is good to weigh your pros and cons if you are inclined to have your team take care of the development process.
Leaning on internal workers building your business app means that they know what is needed in your app. Being with the company says they have a clear understanding of how the business operates and how an app can streamline processes for the benefits of your consumers. Your team knows your brand voice, your target audience, your vision as a company, and even your competitors.
Having all of these insights can help build an app that directly answers your customers’ needs. Though any app agencies can also learn these insights, it will still take time to get to know your brand more.
Since the people working on your business app is staying on the same location as you, approval of any kind is faster and easier. It is also easier to orchestrate a review of the development of your mobile application. Instead of sending back and forth any design material, approval can be done instantly as your physical location permits you to do so. Communication is easily accessible, and discussion of any challenges met along the way can be discussed face-to-face.
No app can come out ideally for the first time. Revisions are part of the process of anything that you have built from scratch. Working with your team can give flexibility over the number of changes you need to tweak and modify your business app. You can work on your app without the restrictions on the number of revisions allotted to you.
When you are building your app with your in-house team, you need to start from scratch. It means additional training for your staff. If no one is eligible to create a decent app, you need to resort to hiring an extra employee. You also need to pay for licenses that are essentials in the app-building.
Since app building is not your forte, your in-house team also has a diverse background. While it can be done, working on your app can take a while, as some of your team members may still need to check further for references.
An app development team is composed of many professionals like designers, developers, analysts, project managers, team leads, and quality assurance engineers. If you only have quite a handful of these essential team members, you need to spend time, effort, and resources to fill in the gap for your team. You need to invest in the new workforce required to build your app.
The trend for building an app these days include leaning on outsourced companies. Many businesses and organizations lean on these third-party companies to come up with their mobile app.
If you want to outsource the building of your app but still think twice about this move, you can weigh on these advantages and disadvantages.
Outsourcing your app development process can help you with some money that you can use on other things essential in your business. Since you do not have to worry about licenses and even other infrastructure needed for any app development, you do not have to spend a significant amount to purchase it. Your third party app development company will provide all the essential requirements.
Since you are tapping an outsource to do your business app, you are partnering with people who have years of experience under their belt. These people are considered experts in their field, and you will have peace of mind knowing that a team of professionals will handle and focus on your app development process. Instead of doing time to time check on the status of your app, you can spend your time on other tasks on your business.
An outsourcing company for any app-building already has a complete set of app builders in their team. It means that they do have to acquire additional time to look for a teammate who fills in the gap. They do not have to spend extra time learning from resources on how to build your desired app. Because of this, outsourcing ensures that your app will be started right away.
Since you will be working with a different team from another company to build your app, you might be dealing with people in different time zones. This situation can result in communication issues while working on your app. However, if you are working with top-notch companies, they can adjust to your time zone.
Working with an agency to build your app means working on a budget that gives you limited restrictions. One of which is the number of revisions you can have on your app. It limits your feedback, and if ever you still want to have another set of reviews and changes, you have to increase your allotted project. Fortunately, most outsourced agencies these days adopt agile methodology where your projects will be divided into a set of modules that allows you to check and suggest changes along the way.
The battle on which option you will choose to build your app will all depend on you. It will depend on factors like time, resources, and the amount of risk you are willing to take. Whether you choose to build your app with your team or have decided to partner with third-party developers, you should always consider your business objective, long-term strategies, and the pool of resources. You should also note that what works for other companies or your competitors will not work for you.
Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia. A Harry Potter fan, she loves to watch animated series and movies during her spare time.
Artificial Intelligence (AI) is one of the most advanced technologies humans have ever created. It has done many wonders in our life, from the health sector, growing a business, and even on our everyday activities.
Most machines, software, programs, and apps we use are integrated with AI. Its purpose is to simplify the task, increase productivity, and perform with accuracy.
Businesses that integrated AI in their company have a better chance of growing their sales as compared to those who haven’t. There are many ways AI can grow a business and increase sales. Even in the field of medicine, AI has benefits too.
The apps and software we have in our mobile devices, laptops, and computer are also integrated with AI.
If you like using apps and programs with AI, here are some AI apps to try this 2020.
Cortana is an artificial intelligence application created by Microsoft. It was launched in 2014 for Windows 8.1 phone, and then it has been integrated in Windows 10 mobile, PCs, and Xbox One. Now, it’s available for download on the Apple Store and Google Play Store for free.
Cortana is more than your voice recognition application. It lets you sync your smartphone to your personal computer, set reminders, record crucial data, send emails, search on the internet, and a lot more. It’s the perfect AI app you can use to help you simplify your daily tasks.
Moreover, Cortana will learn over time and start to work on more complex tasks. Its personalized recommendations are derived from natural language processors, Bing search engines, and data from your device.
You can download Cortana for free on both Google Play and Apple Store.
Since Google’s release of Google Assistance in 2016, it has now 500 million active users globally. It doesn’t come in surprise as we know that Google can be found in one billion devices.
Google Assistant is an AI-enabled application that assists its users virtually. It both supports voice and text commands, uses natural language processing, and translates in real-time. In addition, you can use Google Assistant in the same way as Cortana. It can follow voice commands, conduct voice searches, perform simple tasks like sending a reminder, setting appointments, and more.
You can install Google Assistant for free on your Windows, Mac, and Linux PCs. For Android and iOS devices, you can download it for free at Google Play Store and Apple Store, respectively.
AI doesn’t only assist in daily activities. It’s also integrated on learning apps like the well-known ELSA (English Learning Speech Assistance).
If you want to learn or enhance your English skills, you should try ELSA, an AI-enabled learning app. You can learn to pronounce well, track your mistakes to learn from it, enjoy 1200+ lessons, and more. Its voice recognition technology will allow you to learn to speak in English.
It also provides a progress report, daily practices, and common English idioms. It’s an AI-powered app that acts as a digital English tutor.
The application is free to download at Google Play and Apple Store.
Hound is an AI-integrated application that works like Google Voice Search, but the best part is that you don’t have to tap the screen at all. It’s a hands-free application. By saying “OK Hound,” you can start using the app and watch it perform a wide range of activities for you.
You can start searching for keywords on the internet, book a ride with Uber, check the weather or weather forecast, locate the nearest restaurant, and a lot more. You can also listen to your playlist or favorite music using the SoundHound.
It uses Speech-to-meaning and Deep Meaning Understanding technologies that would impress you like no other AI-enabled apps. Hound is trusted by large enterprises like Hyundai, Motorola, and Mercedes-Benz.
Get the app for free on your Apple Store and Google Play Store.
Youper is like an AI therapist you can carry yourself anywhere. It’s an app that can take control of your emotional health. It provides guided and personalized meditations and keeps your health record, fitness, and workout schedules.
You can also communicate daily with their AI-powered chat, track your mood, balance your mind, and more. It is one of the most suggested apps to cope with Coronavirus stress.
You can download the app for free at Google Play Store or Apple Store.
If you are looking for an app that can manage all your expenses, track continuously, and take care of tedious work, Fyle is the app you need.
Fyle is an AI-powered app that can track your mileage, receipts, expenses, and even create a report for your travel and expenses. There are real-time data extraction, policy checks, analytics, and more. In addition, you can take pictures of your receipts, and it will automatically get the information from it.
It is an ideal app for small businesses, accounting organizations, and those who work balancing spreadsheets. Plus, it can now be integrated into Google G Suite and Microsoft Office 365.
Try the app on your desktop or any of your devices (Android and iOS) for free.
It is an AI app that focuses on food. Now, what or how can AI be able to work on food apps? Food Mama works as a smart camera app while utilizing deep learning to track the nutrition from food images.
The app will use food photos and provide the user with the nutritional values of the meal. The deep learning technology of the app can recognize the food item. In addition, the app is trained to recognize different cuisines all over the world, making it the most diverse food identification app in the market.
It has a comprehensive database. That’s why it can provide detailed nutritional information.
Download the app for free for your Android or iOS device.
It’s an app that can be your best friend. Replika is a popular and advanced AI app that can have a conversation with humans. It was first developed for iPhone users, but now even Android users can enjoy this app. You get to create your best friend and talk to them. The conversations don’t seem to be automated. It often leans towards the user’s preferences.
Get to make your best friend and talk to them like in real-life. In addition, it can take notes, save them, and track them easily.
If ELSA is all about learning English, Socratic is designed to help you with your homework. You can take pictures of your assignment, and the AI capabilities will give a visual explanation to the user.
Furthermore, it uses text and speech recognition, and you can get help on any subjects that you want. You can download the app for free for your iOS and Android device. Join over 5 million people who download the app and enjoy learning.
Tetra is an AI-powered app you can use to help you take down notes while in a call/meeting. It’s simple to use. Add or invite Tetra into your upcoming call scheduled on your calendar, and it will call you before it starts. After accepting the call, Tetra can now start transcribing.
You can easily search your notes by typing the phrase or word from your conversation, share the notes to your team, export it to any app like Evernote, Dropbox, Google Docs, or email, and it is secured. You can try Tetra for free. Their paid plans start at $100 a month for 3 hours of transcription.
Artificial Intelligence offers a lot of ways to lighten the workload, fast track the process, and more. It creates an uncomplicated manner to handle business matters or even personal tasks. AI brings a whole new look into the modern technological world, and if you don’t believe it, you can try one of the apps mentioned above.
Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire New Zealand and Softvire Australia.
More than 67 percent of people in the world are mobile phone users, due mainly because of mobile apps as the number of mobile app users will continue to increase just in this year alone. Even despite the pandemic, mobile apps continue to flourish in response to the global demand for mobile and online applications in the new normal we are all headed towards. That is why mobile app security is crucial than ever before.
The best mobile apps add value to their user’s life. It is an excellent tool for building a community, while the world is social distancing. But along with the increase in demand, the threats against mobile security also increased. Sadly, not all users are keen on their mobile device security. There are also a lot of mobile apps that are not secured, causing undue risk for their users.
Users usually rely on developers performing their responsibility in the backend to secure the mobile app. But some vulnerabilities pose risks to both mobile app developers and users, even if standard security measures are set in place by the former.
A mobile app that is not secure becomes a real threat to the entire system the user is on. On a mobile phone is the user’s sensitive data, banking details, and the like. A malicious app downloaded on a mobile device can be damaging, often only discovered until it is too late.
Mobile app security is the level of protection that mobile apps have against malware and cybercrime. The various technologies and production practices used in mobile app security aim to minimize all kinds of risks that mobile devices are subject to because of the apps installed in it.
In open platforms such as Android, the threat increases further. It is twice as vulnerable to virus attacks, malware, and data breaches than its counterpart, iOS, which is closed or exclusive to Mac and iPhone users.
Since Android is an open system, it is more prone to Man-in-the-Middle or MITM attacks and other forms of cyber threats like an unintended data breach, poor authorization, and broken cryptography, among others.
How do mobile app developers secure mobile apps for the sake of its users? How do app developers protect their apps and their users from cybersecurity threats and data breaches?
These are security steps that mobile app developers must follow when creating apps that are secure and protected:
Just as you do not build a house without a door, always make sure your source codes are secure and not open for others to tinker. It would help if you made sure that hackers and cyber attackers will not be able to access your source code or decipher it quickly. This process is called obfuscation.
Obfuscation is concealing your code, making it unclear, difficult to understand, and even confusing. It prevents cyber attackers from reverse-engineering your source code. Android, for example, has a built-in Pro-guard that obscures codes into meaningless and confusing characters.
You need to store your data like consumer database, credentials, payment information, and the like on a secured device. Your storage needs to be protected as well, fully backed up and encrypted, with data access privileges limited, so you prevent data leakage at all costs.
Transmission or communication of data must be protected and encrypted as well. Hackers lurk for unprotected or unencrypted data transmission. Sending and receiving data within your mobile app needs to be done via secure mediums, through a VPN tunnel, TLS, SSL, or HTTPS communication. You avoid eavesdroppers on your network requests, make your data undecipherable, and prevent packet-sniffing and man-in-the-middle attacks.
Data portability is being able to use consumer data across different platforms and services. One of the most common examples is being able to use your Google login details to log into other apps and platforms. Facebook utilizes data portability, as well.
It allows apps to leverage the robust app security of more prominent companies while being able to apply the users’ private data and authentication from scratch. The signup process becomes more user-friendly and convenient.
Android is more prone to reverse-engineering attacks because it is an open-source platform. In an open-source platform, anyone can search for the source code and make OS modifications according to their needs. However, not all users can do this since you would need some aptitude in programming. It is why it is highly recommended secure source codes instead, to minimize the risk of tampering by the wrong people out to attack you and your users.
Input validation is checking user-supplied data. It prevents malformed data from entering your database. Sadly, input validation is not a priority for most mobile app developers. But since input validation is readily available in the majority of mobile app frameworks, optimize this feature for an added layer of app security.
Is data encryption ever just an option these days? In a day and age, where attacks and data leakage can happen to anyone at any time, data encryption is a must. It goes, particularly for mobile apps. Mobile apps have taken much of the brunt in cyberattacks because of a lack of mobile app security.
Broken cryptography is insecure usage of cryptography, mostly in mobile apps that leverage encryption. If the mobile app implements an encryption-decryption algorithm that is weak or broken in nature, it means hackers will be able to decrypt the codes right away and wreak havoc in and through your mobile app.
Prevent weak or broken algorithms and leverage cryptography well to protect your application and data.
Penetration testing or pen testing is simulating a cyberattack against your computer system to test for any vulnerabilities that can be exploited by cyber attackers. Penetration testing is commonly used in mobile app security to strengthen the web application firewall (WAF).
Pen testing can attempt breaching mobile app systems like APIs (application protocol interfaces), frontend servers, or backend servers. It is better to find vulnerabilities yourself, like inputs susceptible to code injection attacks, before real hackers do.
Fine-tuning your WAF security policies and patching detected vulnerabilities is a must before launching your mobile app. It is one of the most critical stages of mobile app security. It is different from regular software testing, but both are integral to strengthen your mobile app security.
A token is a tiny hardware device that users carry to authorize access to a network service. Mobile app developers use tokens to manage their user sessions more productively. As tokens can be approved, it can also be revoked.
Mobile app developers also need to use stronger authentication, referring to the use of complex passwords. Design your mobile apps so that it only accepts complicated alphanumeric passwords that must be renewed every six months.
Add two-factor authentication as well, add more security to your mobile app. Users will be required the OTP (one-time-password) sent via text or email, before logging in. Other authentication methods now include biometrics like fingerprint scanning and retina scanning (depending on the mobile device in use).
Make sure your mobile app always applies security guidelines and corporate policies of Google Play and iOS App Store. Rules may change as these mobile app platforms continue enhancing their service, so make sure your app is always updated, with vulnerabilities patched with every update.
Make it a habit to always test your code. It is irresponsible on the developers’ part to not go back to codes they have written and test them again and again for any vulnerability or apply updates and improvements. If you just hired a developer, make sure this is part of your contract with the developer. A consistent QA process is tantamount to secure mobile apps.
Security should be every mobile app creator’s concern. It is not your user’s primary responsibility that your app is secure. Yes, they must be responsible for installing antivirus protection, use VPN, and other security measures. But as the mobile app creator, you should ensure that the level of protection you are giving your users is top-notch. There are massive implications for companies that are not compliant with GDPR.
Implementing mobile app security measures enables you to safeguard not just your app but the data stored within. A comprehensive approach to mobile app security is not difficult to apply, but it does require a commitment on your part as a responsible mobile app creator or developer.
Mayleen Meñez worked for seven years in TV and Radio production, and also as a Graphic Artist/Editor. Finding her true passion, she devoted 15 years in NGO and community development work, where she experienced being a coordinator and teacher, traveling both in the Philippines and countries in Asia. She homeschools her three kids and reinvents Filipino dishes in her spare time. Writing has always been a hobby and pursuit, and she recently added content writing with Softvire Australia and Softvire New Zealand up her sleeve, while preparing for her next adventure in the nations.
Few people will disagree with the truth that modern businesses operate better and accomplish more goals when they incorporate their data strategically. However, think about the different forms of data deployed by an organization today- the CRMs, the mobile apps, ERPs, and many more- there is so much of data present in the enterprise today that collecting and making optimal use of this data is much easier to say than do. Automated data integration is the answer.
For several years, organizations depended on data warehouses with particular schemas for specific uses and applications. The sales and marketing professionals of the business would use this data to understand the effectiveness of a specific campaign better to get a defined and clearer view into the buyer’s purchasing patterns or project the quantity or types of content they would require in the distant future.
However, when the sales team has to face long manual processes every time, they wanted to add new data sets for better source material and context. Here, they can define their needs separately, source this new data, and later manually create processes for updating the data warehouse. At this time, they had to ensure that the schema updated did not break the existing code.
The good news is the automated process for data integration can collect unstructured, structured, and semi-structured data from any disparate source and place them on a single platform. When this data is consolidated and kept in a single repository, the sales and marketing team in the company can improve their performance measurement, gain deeper insights, and enjoy the advantages of actionable intelligence to make better-informed choices for the support of business objectives.
There is a misconception that data integration is confined to large scale enterprises that have huge loads of data to store. Experts from esteemed data administration and management companies in the USA, RemoteDBA.com, say that companies across all industries and sectors should pay attention to the importance of data integration for modern business. There is a common trend prevalent among companies today that they fear becoming incompetent and irrelevant if they did not succeed in incorporating big data in their companies successfully.
Capgemini surveyed in 2016, where it was discovered approximately 65% of business executives feared that they would become irrelevant or uncompetitive if they did not embrace this Big Data. After a few years after this survey, it has been seen that this percentage is consistently rising as Board executives have realized that not having an organized data strategy in place harms their operations and every aspect of their business.
They have realized that remaining competitive in the market, operating effectively, reducing costs, and improving revenues mean they should discover ways to aggregate, mobilize, and analyze the data to its optimal extent. Data should not be treated as a goal in the future to be attained, but it is a boosting initiative in the present times to help an organization grow.
Data integration works across companies to support any type and number of queries. Right from the most granular question to the highest concept. It can be applied to many specific uses that impact business teams and every department in the organization, including the following-
Finally, the business needs to consult IT professionals and trained data administration experts about buying a modern solution for data integration in the company. This solution should give you a simple and secure method for data collection. All your existing data silos are combined into a single location to scale with the needs of your business to give you a strategic edge in the market with success quickly!
Kristen Smith is a web developer and experienced professional in database management and administration. She says you must deploy credible companies like RemoteDBA.com to help you maintain and secure any database system with success!
Looking at ways to keep your information and data safe is essential in today’s digital work environment. Cybercriminals are always creating new ways to access confidential data, such as phishing schemes or ransomware attacks. However, following a few simple cybersecurity tips can play a critical role in keeping your information safe and out of the hands of cybercriminals.
Ensuring that all of your data is encrypted in the cloud is critical in maximizing data security for your business. Data encryption makes it nearly impossible for a cybercriminal to access your confidential information while also giving you peace of mind. Keeping your data on the cloud is also a great way to maximize workflow, as employees can easily access all of this information at any time. According to Caplinked, encryption protects your data from getting into the wrong hands and is most effective when integrated into your workflow.
According to Strong Password Generator, cybersecurity starts with strong passwords. The first rule of password security in a business is making sure your employees never use the same password for multiple accounts. Also, make sure that they don’t share passwords with each other. Each password should consist of at least ten characters, while also including lowercase and uppercase letters, symbols, and numbers for the ultimate security. A password manager is also a fantastic option to help you keep track of multiple passwords. Sometimes it can be hard to keep track of them all, but it’s for the benefit of your company.
Keeping all of your software up to date is important in keeping your information well-protected against cyberattacks. Turning on automatic updates is a great way to receive these updates as soon as possible. Many of these updates patch specific vulnerabilities that can eventually lead to a data breach. However, keeping all of your software programs up to date is a great way to stay one step ahead of cybercriminals.
No matter the size of your business, it’s critical to keep your information and data protected. A data breach can quickly destroy the reputation of your company and make it much more challenging for you to attract new customers. However, by encrypting all data, having secure passwords, and installing the latest security updates, you can have more confidence that your information will stay safe from cybercriminals and keep your workplace secure.
For all your web and mobile needs, check out our services page to find out how we can best help you!
Mobile apps can be a great way to bring in new business and help your customers shop and interact with your business from almost anywhere. That’s why it’s important that customers get the same kind of feelings from using the app as they would visiting a brick-and-mortar location or speaking with one of your representatives over the phone. Here are a few ways to make sure that your mobile app hits the mark.
When creating your app, make sure to keep your brand identity aligned with your audience’s values. This will help make sure your customers feel the most comfortable when using your app. Knowing your demographic is important when making a mobile app. Are your customers more concerned with safety and making sure their information is secure, like is the case with customers of banking apps and investment apps? Do your customers prioritize ease of use and customer service, as many insurance company customers do?
Knowing your target audience is also extremely important. Developing an app without keeping your audience in mind can lead to some severe tonal dissonance and potentially put people off of using the app. Creating a personalized experience catering to your audience through your app can make it a huge success.
If most of your users are already tech-savvy, don’t develop an app that will hold their hand through every little detail and bombard them with instructional pop-ups. Provide a basic help page and an optional getting started section that customers can view when they first install the app. Beyond that, let them use the app without interruption. If you know most of your users are not good with technology, implement tools that help make the app’s navigation simpler.
The most important thing about making an app for your brand is making sure it’s recognizable as being affiliated with your brand. The digital marketplace is rife with spyware and other malicious apps, so not staying consistent with your branding when designing your app can leave your app dead in the water. Most companies use style guides to ensure consistent branding, so make sure everything in your app adheres to the style guide, giving the most brand-consistent experience possible.
By following these guidelines, you should be able to develop a successful app that looks and feels right at home to your customers. There’s safety in familiarity and personal experience, and it’s important that your app can provide that since your customers will be taking it with them everywhere they go.
Need an app? Let us handle it for you. Try our instant quote calculator for mobile apps.
Get ready, get set, game!
People everywhere and anywhere are gaming. And with the rise in the gaming options on smartphones, gaming is no longer an option- it’s a necessity. Individuals are demanding accessible entertainment all the time.
Techjury states that nearly 70% of Americans play games on at least one mobile device, with 90% of them playing on their smartphones. More interestingly, ESA quotes that the average age of a gamer is 34 years old. Only 30% are younger than 18, and around 11% are over 50 years old.
It seems that, in general, people are in search of a more mature type of fun. This is pushing developers to create a mix of online games that will give everyone a chance to play. But more importantly, they must know what game is appropriate for which audience.
And to understand that, developers need to carefully differentiate between game types and what influences people to choose a particular game.
A lot of factors play into a person’s preferred genres. This is what makes a game more appealing than others. The global gaming industry is a multi-billion dollar industry. And developers know that every player counts.
An individual’s selection of computer games depends on many factors. Some of the most influential ones include:
A lot has changed in the gaming world. Over the past few decades, the industry has witnessed substantial transformations. So in order to be successful, companies know that they will have to offer a variety of services. It’s not only a vast selection of games that they need to provide.
But catering to the customer’s requirements and lifestyle choices is essential for success. It helps boost loyalty and long-term relationships. And with people constantly on the go and in search of budget-friendly gaming options, names such as Unlimited Gamez Mo are becoming increasingly popular. They aim at providing uncountable games to play on cellphones in exchange for a small subscription fee.
Top gaming companies such as Sony, Activision Blizzard, Electronic Arts (EA), and Microsoft are consistently investing in the development and launch of new games. Innovative concepts and emerging technologies are merging to bring more exciting experiences into the gaming world. And with that, new genres are expected to be created.
But for the moment, wepc.com is showing us just what people prefer to play in their free time.
This genre has been one of the most popular types of games people like to play. With the main criteria behind them being coordinating reflex reaction to the gameplay within a required time, gamers enjoy the unique experience that these games have to offer. The emphasis is on challenging gamer’s to control the action of the onscreen character.
This genre subdivides into other categories:
This genre combines elements of other genres, so they typically do not fit completely into any one of them. The main focus of these games is usually on exploration, simple puzzle solving, gathering items, combats, etc.
The gameplay in this genre excludes any element of action or reflex challenges. The goal is to allow players to pursue a task, either by solving puzzles or interacting with other characters and their surroundings. But it must be in a non-confrontational way.
Examples of adventure games include:
The goal of these games is to teach the player a concept through gaming such as trivia, board games, crosswords, puzzles, etc. Most of these games are targeted at, but not excluded to, younger users. They aim at using gaming and logic as interfaces to enhance the learning experience.
Who hasn’t heard of Dungeons & Dragons, Pokémon Go, and Fortnite? Well, these are famous role-playing games that have taken the world by storm.
With the player taking on the role of an ‘adventurer, they must specialize in some unique skillset and complete a task. In fact, role laying has been widely adopted in other genres, such as action-adventures games, making the gameplay more immersive and engaging.
Types of RPGs include:
The perfect example that comes to mind is SimCity. These games are designed to simulate real-world activities, such as daily activities, management of entire cities, constructing various aspects of a metropolis, etc. And because they are so realistic, these prove to be ideal ways of experiencing the reality behind many developments we see today.
As the name suggests, games in this genre require a substantial amount of careful planning and thinking. So many are developed with strategical or tactical gameplays in mind. But with games such as League of Legends, this genre is just as popular as action games. Moreover, they are also subdivided into various categories. Selections include:
As one of the first online games to emerge, this genre still remains one of the all-time favorites. Various aspects of the sporting arena have been targeted, from the playing of the actual sport to the management of teams similar to those in real life. And there are as many games as there are sports! From FIFA to NASCAR to WWF WrestleMania, your options are limitless.
Gaming is a vast field that is growing at a considerable pace. As more innovative technologies emerge, newer gameplays will evolve to incorporate them. At the moment, virtual reality and augmented reality are picking up a great deal of traction.
But it’s not only this aspect that is shaping the future of gaming trends. Popular movies have also exhibited a considerable amount of influence in the gaming industry. Games like Chicken Run, Lara Croft: Relic Run, and the Star Wars saga are just a few that come to mind. But like any other thing, popularity is based on demand. No matter what the game is, as long as there is a hype for it, people will be excited to play it.
Knowing if your app is appropriately targeting the right audience can be a little difficult. No matter how much planning and demographics focusing you do in the initial planning stages, it’s hard to know if your targeted users will love or hate your app and its overall concept. Now that your app has been pushed to the development phase, it’s time to figure out what your audience wants before development is complete. Below are three ways you can get feedback on your app while it’s still in development.
With so many apps spanning across multiple popular niches, there are no shortages of app users and apps to learn from. You don’t necessarily want to reinvent the wheel since what is working is already selling. Still, by studying what similar apps are doing and reading their reviews, you have the ability to tap into current — not to mention free — data that tells you what is working and what is not. This step will put you in a unique position to target your ideal users, even if your app idea is fairly unique.
One of the best ways to establish and narrow down your ideal audience is to focus on getting the word out. Since you already know your target niche, you want to reach them where they’re at. For example, if you’re creating a cool new dieting app, you may want to reach out to top health and diet influencers on YouTube or Instagram and create an offer that will bring in some instant feedback.
You could also try starting an email marketing campaign to announce your app to your following or create a demo video asking for feedback and share it with your target audience. Many static marketing tools limit the information that you get back from potential customers. This is why you need to come up with more creative marketing tools to help you get instant feedback and responses.
Crafting a survey is not only a smart marketing strategy, but it also gives you the chance to get some real feedback and advice from your target audience. If you do this step, then you should already know who your app users will be so that you can create a relevant survey that will help collect meaningful feedback for your app. This can also let people in the survey group know that you really care about the quality of your app.
Creating and developing an app can be a challenging and rewarding experience at the same time. It’s important to take extra care when developing your app. Getting the feedback you need while your app is in the development stages can help you stay two steps ahead of your competition.
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Did you realize that consumers were responsible for nearly 140 billion app downloads in the last year? There is no denying just how popular mobile apps have become. For most people, using mobile apps is something they do on a daily basis. If you are a tech entrepreneur trying to make a name for yourself in the world of mobile apps, you need to find a way to create a competitive edge. The top trends in mobile app development for 2020 listed in this article will provide insights for finding that competitive edge.
Failing to find a way to make your app unique will lead to it being largely ignored by consumers. Following the latest trends in the world of mobile app development is a crucial component of your company’s success. Read below to find out more about current app development trends and why you need to embrace them.
Shopping online is something millions of consumers do on a regular basis. For most people, shopping online is mostly about convenience and getting a great deal on the items they want. In the past, consumers had to pull out their credit or debit cards to make a payment to an eCommerce business for their items. However, in the past few years, payment apps like Google Wallet and Apple Pay have revolutionized the way modern consumers make online purchases.
If you are considering developing a mobile payment system for your audience, then you need to focus on making it both easy to use and secure. The last thing you want is for your mobile payment app to be hacked due to the sensitive information it will compromise. You also need to focus on using programs like Loggly to track and fix errors in your payment app. Staying on top of these problems will allow you to keep your mobile payment app functional.
It seems like every time you turn on the news there is a story about how a major corporation has been hacked. Cyber-criminals are constantly honing and optimizing the techniques they use to infiltrate business technology and wreak havoc. Staying on the cutting edge of mobile app security is essential when trying to provide consumers with a worry-free experience.
The main thing you need to do when trying to secure your new mobile app is to put it through the paces before launch. Adequately testing both the functionality and security of your app before putting it into the hands of consumers is a must. With the information from these beta tests, you can easily optimize your app and avoid problems when it is launched. Instead of trying to handle this testing process on your own, you need to hire a third-party to handle it. They will have the time and the tools needed to test your app thoroughly to ensure no security problems exist.
One of the main goals you should have as a mobile app developer is providing consumers with a fast and efficient program. One of the best ways to accomplish this goal is by embracing the trend of cloud-driven apps. The main problem most consumers have with their favorite apps is the amount of storage they take up on their phones.
A cloud-powered app will not take up any internal storage and will be more reliable. Working with a reputable third-party cloud server provider is essential when trying to take advantage of this app development trend.
Keeping your apps current and functional is essential when trying to be successful. Modern consumers demand more from their mobile apps. While embracing these trends may be difficult at first, it will become easier as time goes by.