Few people will disagree with the truth that modern businesses operate better and accomplish more goals when they incorporate their data strategically. However, think about the different forms of data deployed by an organization today- the CRMs, the mobile apps, ERPs, and many more- there is so much of data present in the enterprise today that collecting and making optimal use of this data is much easier to say than do. Automated data integration is the answer.
For several years, organizations depended on data warehouses with particular schemas for specific uses and applications. The sales and marketing professionals of the business would use this data to understand the effectiveness of a specific campaign better to get a defined and clearer view into the buyer’s purchasing patterns or project the quantity or types of content they would require in the distant future.
However, when the sales team has to face long manual processes every time, they wanted to add new data sets for better source material and context. Here, they can define their needs separately, source this new data, and later manually create processes for updating the data warehouse. At this time, they had to ensure that the schema updated did not break the existing code.
The good news is the automated process for data integration can collect unstructured, structured, and semi-structured data from any disparate source and place them on a single platform. When this data is consolidated and kept in a single repository, the sales and marketing team in the company can improve their performance measurement, gain deeper insights, and enjoy the advantages of actionable intelligence to make better-informed choices for the support of business objectives.
There is a misconception that data integration is confined to large scale enterprises that have huge loads of data to store. Experts from esteemed data administration and management companies in the USA, RemoteDBA.com, say that companies across all industries and sectors should pay attention to the importance of data integration for modern business. There is a common trend prevalent among companies today that they fear becoming incompetent and irrelevant if they did not succeed in incorporating big data in their companies successfully.
Capgemini surveyed in 2016, where it was discovered approximately 65% of business executives feared that they would become irrelevant or uncompetitive if they did not embrace this Big Data. After a few years after this survey, it has been seen that this percentage is consistently rising as Board executives have realized that not having an organized data strategy in place harms their operations and every aspect of their business.
They have realized that remaining competitive in the market, operating effectively, reducing costs, and improving revenues mean they should discover ways to aggregate, mobilize, and analyze the data to its optimal extent. Data should not be treated as a goal in the future to be attained, but it is a boosting initiative in the present times to help an organization grow.
Data integration works across companies to support any type and number of queries. Right from the most granular question to the highest concept. It can be applied to many specific uses that impact business teams and every department in the organization, including the following-
Finally, the business needs to consult IT professionals and trained data administration experts about buying a modern solution for data integration in the company. This solution should give you a simple and secure method for data collection. All your existing data silos are combined into a single location to scale with the needs of your business to give you a strategic edge in the market with success quickly!
Kristen Smith is a web developer and experienced professional in database management and administration. She says you must deploy credible companies like RemoteDBA.com to help you maintain and secure any database system with success!
Looking at ways to keep your information and data safe is essential in today’s digital work environment. Cybercriminals are always creating new ways to access confidential data, such as phishing schemes or ransomware attacks. However, following a few simple cybersecurity tips can play a critical role in keeping your information safe and out of the hands of cybercriminals.
Ensuring that all of your data is encrypted in the cloud is critical in maximizing data security for your business. Data encryption makes it nearly impossible for a cybercriminal to access your confidential information while also giving you peace of mind. Keeping your data on the cloud is also a great way to maximize workflow, as employees can easily access all of this information at any time. According to Caplinked, encryption protects your data from getting into the wrong hands and is most effective when integrated into your workflow.
According to Strong Password Generator, cybersecurity starts with strong passwords. The first rule of password security in a business is making sure your employees never use the same password for multiple accounts. Also, make sure that they don’t share passwords with each other. Each password should consist of at least ten characters, while also including lowercase and uppercase letters, symbols, and numbers for the ultimate security. A password manager is also a fantastic option to help you keep track of multiple passwords. Sometimes it can be hard to keep track of them all, but it’s for the benefit of your company.
Keeping all of your software up to date is important in keeping your information well-protected against cyberattacks. Turning on automatic updates is a great way to receive these updates as soon as possible. Many of these updates patch specific vulnerabilities that can eventually lead to a data breach. However, keeping all of your software programs up to date is a great way to stay one step ahead of cybercriminals.
No matter the size of your business, it’s critical to keep your information and data protected. A data breach can quickly destroy the reputation of your company and make it much more challenging for you to attract new customers. However, by encrypting all data, having secure passwords, and installing the latest security updates, you can have more confidence that your information will stay safe from cybercriminals and keep your workplace secure.
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Mobile apps can be a great way to bring in new business and help your customers shop and interact with your business from almost anywhere. That’s why it’s important that customers get the same kind of feelings from using the app as they would visiting a brick-and-mortar location or speaking with one of your representatives over the phone. Here are a few ways to make sure that your mobile app hits the mark.
When creating your app, make sure to keep your brand identity aligned with your audience’s values. This will help make sure your customers feel the most comfortable when using your app. Knowing your demographic is important when making a mobile app. Are your customers more concerned with safety and making sure their information is secure, like is the case with customers of banking apps and investment apps? Do your customers prioritize ease of use and customer service, as many insurance company customers do?
Knowing your target audience is also extremely important. Developing an app without keeping your audience in mind can lead to some severe tonal dissonance and potentially put people off of using the app. Creating a personalized experience catering to your audience through your app can make it a huge success.
If most of your users are already tech-savvy, don’t develop an app that will hold their hand through every little detail and bombard them with instructional pop-ups. Provide a basic help page and an optional getting started section that customers can view when they first install the app. Beyond that, let them use the app without interruption. If you know most of your users are not good with technology, implement tools that help make the app’s navigation simpler.
The most important thing about making an app for your brand is making sure it’s recognizable as being affiliated with your brand. The digital marketplace is rife with spyware and other malicious apps, so not staying consistent with your branding when designing your app can leave your app dead in the water. Most companies use style guides to ensure consistent branding, so make sure everything in your app adheres to the style guide, giving the most brand-consistent experience possible.
By following these guidelines, you should be able to develop a successful app that looks and feels right at home to your customers. There’s safety in familiarity and personal experience, and it’s important that your app can provide that since your customers will be taking it with them everywhere they go.
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Get ready, get set, game!
People everywhere and anywhere are gaming. And with the rise in the gaming options on smartphones, gaming is no longer an option- it’s a necessity. Individuals are demanding accessible entertainment all the time.
Techjury states that nearly 70% of Americans play games on at least one mobile device, with 90% of them playing on their smartphones. More interestingly, ESA quotes that the average age of a gamer is 34 years old. Only 30% are younger than 18, and around 11% are over 50 years old.
It seems that, in general, people are in search of a more mature type of fun. This is pushing developers to create a mix of online games that will give everyone a chance to play. But more importantly, they must know what game is appropriate for which audience.
And to understand that, developers need to carefully differentiate between game types and what influences people to choose a particular game.
A lot of factors play into a person’s preferred genres. This is what makes a game more appealing than others. The global gaming industry is a multi-billion dollar industry. And developers know that every player counts.
An individual’s selection of computer games depends on many factors. Some of the most influential ones include:
A lot has changed in the gaming world. Over the past few decades, the industry has witnessed substantial transformations. So in order to be successful, companies know that they will have to offer a variety of services. It’s not only a vast selection of games that they need to provide.
But catering to the customer’s requirements and lifestyle choices is essential for success. It helps boost loyalty and long-term relationships. And with people constantly on the go and in search of budget-friendly gaming options, names such as Unlimited Gamez Mo are becoming increasingly popular. They aim at providing uncountable games to play on cellphones in exchange for a small subscription fee.
Top gaming companies such as Sony, Activision Blizzard, Electronic Arts (EA), and Microsoft are consistently investing in the development and launch of new games. Innovative concepts and emerging technologies are merging to bring more exciting experiences into the gaming world. And with that, new genres are expected to be created.
But for the moment, wepc.com is showing us just what people prefer to play in their free time.
This genre has been one of the most popular types of games people like to play. With the main criteria behind them being coordinating reflex reaction to the gameplay within a required time, gamers enjoy the unique experience that these games have to offer. The emphasis is on challenging gamer’s to control the action of the onscreen character.
This genre subdivides into other categories:
This genre combines elements of other genres, so they typically do not fit completely into any one of them. The main focus of these games is usually on exploration, simple puzzle solving, gathering items, combats, etc.
The gameplay in this genre excludes any element of action or reflex challenges. The goal is to allow players to pursue a task, either by solving puzzles or interacting with other characters and their surroundings. But it must be in a non-confrontational way.
Examples of adventure games include:
The goal of these games is to teach the player a concept through gaming such as trivia, board games, crosswords, puzzles, etc. Most of these games are targeted at, but not excluded to, younger users. They aim at using gaming and logic as interfaces to enhance the learning experience.
Who hasn’t heard of Dungeons & Dragons, Pokémon Go, and Fortnite? Well, these are famous role-playing games that have taken the world by storm.
With the player taking on the role of an ‘adventurer, they must specialize in some unique skillset and complete a task. In fact, role laying has been widely adopted in other genres, such as action-adventures games, making the gameplay more immersive and engaging.
Types of RPGs include:
The perfect example that comes to mind is SimCity. These games are designed to simulate real-world activities, such as daily activities, management of entire cities, constructing various aspects of a metropolis, etc. And because they are so realistic, these prove to be ideal ways of experiencing the reality behind many developments we see today.
As the name suggests, games in this genre require a substantial amount of careful planning and thinking. So many are developed with strategical or tactical gameplays in mind. But with games such as League of Legends, this genre is just as popular as action games. Moreover, they are also subdivided into various categories. Selections include:
As one of the first online games to emerge, this genre still remains one of the all-time favorites. Various aspects of the sporting arena have been targeted, from the playing of the actual sport to the management of teams similar to those in real life. And there are as many games as there are sports! From FIFA to NASCAR to WWF WrestleMania, your options are limitless.
Gaming is a vast field that is growing at a considerable pace. As more innovative technologies emerge, newer gameplays will evolve to incorporate them. At the moment, virtual reality and augmented reality are picking up a great deal of traction.
But it’s not only this aspect that is shaping the future of gaming trends. Popular movies have also exhibited a considerable amount of influence in the gaming industry. Games like Chicken Run, Lara Croft: Relic Run, and the Star Wars saga are just a few that come to mind. But like any other thing, popularity is based on demand. No matter what the game is, as long as there is a hype for it, people will be excited to play it.
Knowing if your app is appropriately targeting the right audience can be a little difficult. No matter how much planning and demographics focusing you do in the initial planning stages, it’s hard to know if your targeted users will love or hate your app and its overall concept. Now that your app has been pushed to the development phase, it’s time to figure out what your audience wants before development is complete. Below are three ways you can get feedback on your app while it’s still in development.
With so many apps spanning across multiple popular niches, there are no shortages of app users and apps to learn from. You don’t necessarily want to reinvent the wheel since what is working is already selling. Still, by studying what similar apps are doing and reading their reviews, you have the ability to tap into current — not to mention free — data that tells you what is working and what is not. This step will put you in a unique position to target your ideal users, even if your app idea is fairly unique.
One of the best ways to establish and narrow down your ideal audience is to focus on getting the word out. Since you already know your target niche, you want to reach them where they’re at. For example, if you’re creating a cool new dieting app, you may want to reach out to top health and diet influencers on YouTube or Instagram and create an offer that will bring in some instant feedback.
You could also try starting an email marketing campaign to announce your app to your following or create a demo video asking for feedback and share it with your target audience. Many static marketing tools limit the information that you get back from potential customers. This is why you need to come up with more creative marketing tools to help you get instant feedback and responses.
Crafting a survey is not only a smart marketing strategy, but it also gives you the chance to get some real feedback and advice from your target audience. If you do this step, then you should already know who your app users will be so that you can create a relevant survey that will help collect meaningful feedback for your app. This can also let people in the survey group know that you really care about the quality of your app.
Creating and developing an app can be a challenging and rewarding experience at the same time. It’s important to take extra care when developing your app. Getting the feedback you need while your app is in the development stages can help you stay two steps ahead of your competition.
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Did you realize that consumers were responsible for nearly 140 billion app downloads in the last year? There is no denying just how popular mobile apps have become. For most people, using mobile apps is something they do on a daily basis. If you are a tech entrepreneur trying to make a name for yourself in the world of mobile apps, you need to find a way to create a competitive edge. The top trends in mobile app development for 2020 listed in this article will provide insights for finding that competitive edge.
Failing to find a way to make your app unique will lead to it being largely ignored by consumers. Following the latest trends in the world of mobile app development is a crucial component of your company’s success. Read below to find out more about current app development trends and why you need to embrace them.
Shopping online is something millions of consumers do on a regular basis. For most people, shopping online is mostly about convenience and getting a great deal on the items they want. In the past, consumers had to pull out their credit or debit cards to make a payment to an eCommerce business for their items. However, in the past few years, payment apps like Google Wallet and Apple Pay have revolutionized the way modern consumers make online purchases.
If you are considering developing a mobile payment system for your audience, then you need to focus on making it both easy to use and secure. The last thing you want is for your mobile payment app to be hacked due to the sensitive information it will compromise. You also need to focus on using programs like Loggly to track and fix errors in your payment app. Staying on top of these problems will allow you to keep your mobile payment app functional.
It seems like every time you turn on the news there is a story about how a major corporation has been hacked. Cyber-criminals are constantly honing and optimizing the techniques they use to infiltrate business technology and wreak havoc. Staying on the cutting edge of mobile app security is essential when trying to provide consumers with a worry-free experience.
The main thing you need to do when trying to secure your new mobile app is to put it through the paces before launch. Adequately testing both the functionality and security of your app before putting it into the hands of consumers is a must. With the information from these beta tests, you can easily optimize your app and avoid problems when it is launched. Instead of trying to handle this testing process on your own, you need to hire a third-party to handle it. They will have the time and the tools needed to test your app thoroughly to ensure no security problems exist.
One of the main goals you should have as a mobile app developer is providing consumers with a fast and efficient program. One of the best ways to accomplish this goal is by embracing the trend of cloud-driven apps. The main problem most consumers have with their favorite apps is the amount of storage they take up on their phones.
A cloud-powered app will not take up any internal storage and will be more reliable. Working with a reputable third-party cloud server provider is essential when trying to take advantage of this app development trend.
Keeping your apps current and functional is essential when trying to be successful. Modern consumers demand more from their mobile apps. While embracing these trends may be difficult at first, it will become easier as time goes by.
Many states have made it illegal to use your phone while driving. It’s usually advised that you stay away from your phone while in your car. However, many drivers still use apps that aren’t truly necessary for the road. Here are some design elements app developers should incorporate into their apps to keep drivers safe.
Being able to encrypt private information is a necessity for conscientious app developers. While app developers should be paid for their work, they can find ways to do that without selling user’s private information. Developers should also take precautions against hackers and various types of malware. While it is true that people will always want to find a key if there is a lock, continually improving the lock will make it more secure.
Apple phones have a feature called “do not disturb while driving,” which mutes incoming texts and calls when a car is in motion. This feature uses GPS to check your speed since it is logical that your pizza run won’t happen at 55 mph. The Pokemon Go app uses similar technology, topping out an average walking speed of 20 km/h, which roughly equals 10 mph. If you go faster than this speed, the app will not let you play unless you acknowledge you are a passenger. Even if you do this while driving, higher speeds do not allow the player to interact with the virtual world, which also solves the problem of distracted driving.
If you want to encourage drivers to drive safely, encourage them with external rewards. Taking the example of Pokemon Go, you could encourage drivers to drive safely by offering a unique Pokemon after a certain amount of safe driving. However, because Pokemon Go is inherently focused on walking, it will likely not offer rewards for driving. Alternatively, you could offer safe drivers a discount on their paid services, like several insurance companies have begun to do.
You want drivers to drive safely and you should reward them when they do. Whether it is a unique item or coupon, people like to have their good behavior rewarded. Designing your app with this principle in mind can make your app more appealing and safe.
You might also be interested in this article: Six Car Apps That Could Save Your Life
We live in a world where we are surrounded by apps from the moment we wake up to the moment we close our eyes. Whether it be setting the alarm to wake up for work or staying in touch with friends, different apps play an integral part in it all.
As per Statista, over 190 billion apps were downloaded throughout the world in 2018. 38.3 billion of these downloads were accounted for by Google Play alone. So, it is safe to say that launching an app in today’s time is a profitable venture.
But, just because there is a demand for apps doesn’t mean yours would automatically be successful. There are various elements that come into play here. This includes quality of experience, the need it fulfills, and, most importantly, what other customers are saying about your app.
This is why positive app reviews play a significant role in the success of your app.
Here is why positive reviews matter.
There are two types of marketing tactics that brands use. This includes paid promotion and user-generated marketing. The former may come in handy in creating brand awareness. However, when it comes to ensuring downloads, user-generated content is much preferred.
This is because people tend to believe other users will be honest about their experience with a brand. For instance, every positive Airg review will help in increasing its user base. Hence, a plethora of positive reviews is often thought to be synonymous with high quality.
If your business features a proper website rather than just having an app reflected in Play Stores, having a high search engine ranking is essential. What a lot of people don’t realize is that positive reviews help get a high ranking as well!
Let’s say that Google wants its users to get the best experience on its platform. This is why it has significantly changed its algorithm to boost the ranking of sites that are genuinely credible and of quality. And positive reviews are a measure of quality for Google and other search engine platforms.
Therefore, getting positive reviews plays an essential role in getting your app to a respectable ranking. This, in turn, ensures that your app gets noticed by more people, and hence is downloaded more.
It doesn’t matter how much top-notch content you write in your marketing collateral. At the end of the day, consumers who are well-aware of the world of marketing will not believe what your brand has to say. After all, every app will tell you that it is the best one in the market, right?
Compared to collaterals and website content, positive reviews tend to be social proof. It is a stamp of approval from other customers, thereby establishing your brand as a credible and trustworthy entity.
It is not necessary that your positive app reviews should only be reflected in the app rating section of a platform. In a sea full of apps, your application also needs to be marketed well.
But, how do you leverage your positive reviews on the various online platforms that users are likely to come across?
Simple! You can use positive reviews as effective marketing content. Create a campaign featuring testimonials from your satisfied customers. Run it on social media and digital platforms. Moreover, add this content in a separate section on your website.
Many successful apps use this tactic to create awareness about their credibility. Again, compared to generic promotional content, such reviews are met with less skepticism.
Positive reviews, if they are well-articulated and thorough, tend to do more for a brand than showcase its credibility. They can honestly explain to potential customers what it feels to use an app.
Remember, an app is much more than the inherent function it delivers. For example, people will judge an alarm app for more than its function of waking them up in the allotted time. They will judge it on the basis of how much battery it drains, whether or not it lags, and whether its interface is easy to understand.
These concerns are something that usually, brand messages don’t tend to address. This can be either because the concerns are too basic or because business owners aren’t able to comprehend the significance of addressing such aspects.
A customer is more likely to focus on elements that are important to the target audience. By offering insights on the overall experience of using the app, rather than just the app features, positive app reviews help flesh out the offering to be more than what it is initially thought to be.
While we have established that positive reviews do play an integral role in the success of any app, the question remains whether they are sufficient for success or not.
Well, let’s just say that positive reviews are a necessary but not sufficient condition for a successful app. They are one of the many ingredients.
If we only focus on reviews, positive reviews surely build the trust and credibility of an app. But, you must remember that various other apps are also garnering appreciation from their users. How you respond to such reviews is what sets you apart.
While many brands tend to focus on addressing and resolving negative reviews solely, successful and user-favorite apps are those who appreciate their satisfied users as well. Make sure to thank customers for leaving positive reviews.
Furthermore, make them feel appreciated, offer them loyalty discounts, in case your app charges a subscription fee. If it doesn’t, try to compensate them in other ways. This will help you in converting satisfied customers into loyal clientele.
All in all, positive reviews matter in this world of cut-throat competition. Make sure your app doesn’t get lost in the sea of similar offerings. Deliver such quality experience that users are motivated to talk positively about your app.
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia
One of the greatest benefits of the rise of the smartphone has been the proliferation of apps. Today, there are over 2.7 billion smartphone owners and over 1.35 billion tablet users, all of whom have access to apps. As any tech entrepreneur knows, this creates a tremendous potential to make money. Anyone with an app idea and the means to make it a reality can potentially strike it rich. If you are one of those people, here are some things you should know about protecting your idea for an app.
All aspects of an app should be trademarked and protected, and that includes its name. You cannot underestimate the importance of trademarking the name; after all, it is the primary way in which people will find your app and download it. Before investing time, energy and marketing effort into an app, run a quick search and make sure that no one else has already trademarked the name you’ve selected.
The code is the backbone of your app. However, don’t view code as mere scientific formulas. It is no different than any other work of creative thought, and it is what makes the app possible. As mentioned above, you should trademark every part of your app, and that includes the code. To better prepare for this, talk with an attorney to make sure that the code you create is legally yours. While it sounds obvious, the rights of the code could vary, depending on whether you use independent contractors, your own employees or your own labor.
Non-disclosure agreements, or NDAs, are agreements that ensure that anyone who works on your app cannot use its code elsewhere, reveal its secrets, or use the code to profit themselves. Creating a non-disclosure agreement will prevent some business disputes from arising in your company, and they are relatively standard in the tech industry. That being said, NDAs are binding legal documents, so make sure you consult with an attorney when it comes to drafting one of these. You should also make sure that your attorney is aware of any potential state or federal restrictions that apply when it comes to these agreements. All employees and contractors must sign your non-disclosure agreement.
There’s no question that creating and selling an app can be overwhelming undertakings. The good news is that people have done it before you. To that end, talk with other developers, coworkers or attorneys about their experiences. Learn what they did right, what they did wrong and what they wish they had done differently. This will give you a much better idea about the mistakes you need to avoid making.
Your app idea is yours and no one else’s. Don’t put hours of work and thousands of dollars into a product without ensuring that you will be the one who ultimately profits from it. Follow these steps above, and you will be on your way to ensuring that your app idea is protected.
Many tech companies are turning away from big, ornate and costly headquarters and offering an employee-friendly alternative, which is a mobile workforce. Having a mobile workforce could make an app development firm more attractive to high-caliber talent. Consider these top four reasons that your app development company should consider offering a mobile work environment.
Today’s workers like to be mobile. Being able to work from their apartment, the corner coffee shop or a beautiful park reduces their commuting time to next to nothing. They could spend that time learning, doing more work, exercising, meditating or volunteering. Being able to work from home is also ideal for people with mobility issues, young families, pets or social anxiety. A person who is able to work from home will not have to deal with a cubicle neighbor’s smelly lunch or the thermostat wars that take place in shared offices, letting them focus on their work in peace.
Demanding a morning commute from your employees can be incredibly dangerous. Getting into a car accident is a major concern. Even a minor car accident could cause an employee to miss a few days of work. It could also run up expensive medical bills from a visit to the ER in case of injuries. In a major car accident, an employee could end up on disability leave for months. Allowing your employees to work from home or the coffee shop around the corner from their place means that they do not have to worry about getting into an accident on their commute.
A new graduate might not yet own a car, so not having to commute would free them from having the expenses of a car. The mobile employee will also save on the costs of parking permits or bus passes. An employee who works from home may not have to own as many sets of dressy work clothes, shoes and accessories, so they can save money on their wardrobe, too. They can prepare their meals and snacks at home instead of ducking out to go to the pricey coffee shop or cafe for beverages and meals during the workday.
Employees are less stressed when working from home. There are many reasons for that. They don’t have to encounter the office gossip, the office complainer or the office mess-maker. If an employee has a mild cold or headache, they are more likely to complete their workday at home than if they had to drive into the office to work. Employees with children or pets may also have less frequent absenteeism when they are able to work from home.
These are just a few of the reasons to consider adapting how your employees work and how you operate the headquarters of your app development company. A mobile workforce offers advantages to your business as well as your employees. Switching to a mobile work environment is also environmentally friendly, and consumers are increasingly seeking out green companies.
Here’s another article you might like: How a Business Mobile App Can Help in Enterprise Work Management