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28
Jul

10 AI Apps to Try this 2020

Artificial Intelligence (AI) is one of the most advanced technologies humans have ever created. It has done many wonders in our life, from the health sector, growing a business, and even on our everyday activities.

Most machines, software, programs, and apps we use are integrated with AI. Its purpose is to simplify the task, increase productivity, and perform with accuracy.

Businesses that integrated AI in their company have a better chance of growing their sales as compared to those who haven’t. There are many ways AI can grow a business and increase sales. Even in the field of medicine, AI has benefits too.

The apps and software we have in our mobile devices, laptops, and computer are also integrated with AI.

If you like using apps and programs with AI, here are some AI apps to try this 2020.

MUST-TRY AI APPS

Cortana

Cortana is an artificial intelligence application created by Microsoft. It was launched in 2014 for Windows 8.1 phone, and then it has been integrated in Windows 10 mobile, PCs, and Xbox One. Now, it’s available for download on the Apple Store and Google Play Store for free.

Cortana is more than your voice recognition application. It lets you sync your smartphone to your personal computer, set reminders, record crucial data, send emails, search on the internet, and a lot more. It’s the perfect AI app you can use to help you simplify your daily tasks.

Moreover, Cortana will learn over time and start to work on more complex tasks. Its personalized recommendations are derived from natural language processors, Bing search engines, and data from your device.

You can download Cortana for free on both Google Play and Apple Store.

Google Assistant

Since Google’s release of Google Assistance in 2016, it has now 500 million active users globally. It doesn’t come in surprise as we know that Google can be found in one billion devices.

Google Assistant is an AI-enabled application that assists its users virtually. It both supports voice and text commands, uses natural language processing, and translates in real-time. In addition, you can use Google Assistant in the same way as Cortana. It can follow voice commands, conduct voice searches, perform simple tasks like sending a reminder, setting appointments, and more.

You can install Google Assistant for free on your Windows, Mac, and Linux PCs. For Android and iOS devices, you can download it for free at Google Play Store and Apple Store, respectively.

ELSA

AI doesn’t only assist in daily activities. It’s also integrated on learning apps like the well-known ELSA (English Learning Speech Assistance).

If you want to learn or enhance your English skills, you should try ELSA, an AI-enabled learning app. You can learn to pronounce well, track your mistakes to learn from it, enjoy 1200+ lessons, and more. Its voice recognition technology will allow you to learn to speak in English.

It also provides a progress report, daily practices, and common English idioms. It’s an AI-powered app that acts as a digital English tutor.

The application is free to download at Google Play and Apple Store.

Hound

Hound is an AI-integrated application that works like Google Voice Search, but the best part is that you don’t have to tap the screen at all. It’s a hands-free application. By saying “OK Hound,” you can start using the app and watch it perform a wide range of activities for you.

You can start searching for keywords on the internet, book a ride with Uber, check the weather or weather forecast, locate the nearest restaurant, and a lot more. You can also listen to your playlist or favorite music using the SoundHound.

It uses Speech-to-meaning and Deep Meaning Understanding technologies that would impress you like no other AI-enabled apps. Hound is trusted by large enterprises like Hyundai, Motorola, and Mercedes-Benz.

Get the app for free on your Apple Store and Google Play Store.

Youper

Youper is like an AI therapist you can carry yourself anywhere. It’s an app that can take control of your emotional health. It provides guided and personalized meditations and keeps your health record, fitness, and workout schedules.

You can also communicate daily with their AI-powered chat, track your mood, balance your mind, and more. It is one of the most suggested apps to cope with Coronavirus stress.

You can download the app for free at Google Play Store or Apple Store.

Fyle

If you are looking for an app that can manage all your expenses, track continuously, and take care of tedious work, Fyle is the app you need.

Fyle is an AI-powered app that can track your mileage, receipts, expenses, and even create a report for your travel and expenses. There are real-time data extraction, policy checks, analytics, and more. In addition, you can take pictures of your receipts, and it will automatically get the information from it.

It is an ideal app for small businesses, accounting organizations, and those who work balancing spreadsheets. Plus, it can now be integrated into Google G Suite and Microsoft Office 365.

Try the app on your desktop or any of your devices (Android and iOS) for free.

Food Mama AI

It is an AI app that focuses on food. Now, what or how can AI be able to work on food apps? Food Mama works as a smart camera app while utilizing deep learning to track the nutrition from food images.

The app will use food photos and provide the user with the nutritional values of the meal. The deep learning technology of the app can recognize the food item. In addition, the app is trained to recognize different cuisines all over the world, making it the most diverse food identification app in the market.

It has a comprehensive database. That’s why it can provide detailed nutritional information.

Download the app for free for your Android or iOS device.

Replika

It’s an app that can be your best friend. Replika is a popular and advanced AI app that can have a conversation with humans. It was first developed for iPhone users, but now even Android users can enjoy this app. You get to create your best friend and talk to them. The conversations don’t seem to be automated. It often leans towards the user’s preferences.

Get to make your best friend and talk to them like in real-life. In addition, it can take notes, save them, and track them easily.

Socratic

If ELSA is all about learning English, Socratic is designed to help you with your homework. You can take pictures of your assignment, and the AI capabilities will give a visual explanation to the user.

Furthermore, it uses text and speech recognition, and you can get help on any subjects that you want. You can download the app for free for your iOS and Android device. Join over 5 million people who download the app and enjoy learning.

Tetra

Tetra is an AI-powered app you can use to help you take down notes while in a call/meeting. It’s simple to use. Add or invite Tetra into your upcoming call scheduled on your calendar, and it will call you before it starts. After accepting the call, Tetra can now start transcribing.

You can easily search your notes by typing the phrase or word from your conversation, share the notes to your team, export it to any app like Evernote, Dropbox, Google Docs, or email, and it is secured. You can try Tetra for free. Their paid plans start at $100 a month for 3 hours of transcription.

CONCLUSION

Artificial Intelligence offers a lot of ways to lighten the workload, fast track the process, and more. It creates an uncomplicated manner to handle business matters or even personal tasks. AI brings a whole new look into the modern technological world, and if you don’t believe it, you can try one of the apps mentioned above.

Author’s Bio

Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire New Zealand and Softvire Australia.

23
Jul

How to Improve Mobile App Security

More than 67 percent of people in the world are mobile phone users, due mainly because of mobile apps as the number of mobile app users will continue to increase just in this year alone. Even despite the pandemic, mobile apps continue to flourish in response to the global demand for mobile and online applications in the new normal we are all headed towards. That is why mobile app security is crucial than ever before.

The best mobile apps add value to their user’s life. It is an excellent tool for building a community, while the world is social distancing. But along with the increase in demand, the threats against mobile security also increased. Sadly, not all users are keen on their mobile device security. There are also a lot of mobile apps that are not secured, causing undue risk for their users.

Users usually rely on developers performing their responsibility in the backend to secure the mobile app. But some vulnerabilities pose risks to both mobile app developers and users, even if standard security measures are set in place by the former.

A mobile app that is not secure becomes a real threat to the entire system the user is on. On a mobile phone is the user’s sensitive data, banking details, and the like. A malicious app downloaded on a mobile device can be damaging, often only discovered until it is too late.

What is Mobile App Security?

Mobile app security is the level of protection that mobile apps have against malware and cybercrime. The various technologies and production practices used in mobile app security aim to minimize all kinds of risks that mobile devices are subject to because of the apps installed in it.

In open platforms such as Android, the threat increases further. It is twice as vulnerable to virus attacks, malware, and data breaches than its counterpart, iOS, which is closed or exclusive to Mac and iPhone users.

Since Android is an open system, it is more prone to Man-in-the-Middle or MITM attacks and other forms of cyber threats like an unintended data breach, poor authorization, and broken cryptography, among others.

How do mobile app developers secure mobile apps for the sake of its users? How do app developers protect their apps and their users from cybersecurity threats and data breaches?

10 Mobile App Security Checklist

These are security steps that mobile app developers must follow when creating apps that are secure and protected:

The source code must be secure 

Just as you do not build a house without a door, always make sure your source codes are secure and not open for others to tinker. It would help if you made sure that hackers and cyber attackers will not be able to access your source code or decipher it quickly. This process is called obfuscation.

Obfuscation is concealing your code, making it unclear, difficult to understand, and even confusing. It prevents cyber attackers from reverse-engineering your source code.  Android, for example, has a built-in Pro-guard that obscures codes into meaningless and confusing characters.

Protect and secure databases and files

You need to store your data like consumer database, credentials, payment information, and the like on a secured device. Your storage needs to be protected as well, fully backed up and encrypted, with data access privileges limited, so you prevent data leakage at all costs.

Secure data transmission and communication

Transmission or communication of data must be protected and encrypted as well. Hackers lurk for unprotected or unencrypted data transmission. Sending and receiving data within your mobile app needs to be done via secure mediums, through a VPN tunnel, TLS, SSL, or HTTPS communication. You avoid eavesdroppers on your network requests, make your data undecipherable, and prevent packet-sniffing and man-in-the-middle attacks.

Ensure that your data is portable

Data portability is being able to use consumer data across different platforms and services. One of the most common examples is being able to use your Google login details to log into other apps and platforms. Facebook utilizes data portability, as well.

It allows apps to leverage the robust app security of more prominent companies while being able to apply the users’ private data and authentication from scratch. The signup process becomes more user-friendly and convenient.

Prevent reverse engineering

Android is more prone to reverse-engineering attacks because it is an open-source platform. In an open-source platform, anyone can search for the source code and make OS modifications according to their needs. However, not all users can do this since you would need some aptitude in programming. It is why it is highly recommended secure source codes instead, to minimize the risk of tampering by the wrong people out to attack you and your users.

Always conduct data input validation

Input validation is checking user-supplied data. It prevents malformed data from entering your database. Sadly, input validation is not a priority for most mobile app developers. But since input validation is readily available in the majority of mobile app frameworks, optimize this feature for an added layer of app security.

Encrypt your data

Is data encryption ever just an option these days? In a day and age, where attacks and data leakage can happen to anyone at any time, data encryption is a must. It goes, particularly for mobile apps. Mobile apps have taken much of the brunt in cyberattacks because of a lack of mobile app security.

Broken cryptography is insecure usage of cryptography, mostly in mobile apps that leverage encryption. If the mobile app implements an encryption-decryption algorithm that is weak or broken in nature, it means hackers will be able to decrypt the codes right away and wreak havoc in and through your mobile app.

Prevent weak or broken algorithms and leverage cryptography well to protect your application and data.

Conduct Penetration Testing 

Penetration testing or pen testing is simulating a cyberattack against your computer system to test for any vulnerabilities that can be exploited by cyber attackers. Penetration testing is commonly used in mobile app security to strengthen the web application firewall (WAF).

Pen testing can attempt breaching mobile app systems like APIs (application protocol interfaces), frontend servers, or backend servers. It is better to find vulnerabilities yourself, like inputs susceptible to code injection attacks, before real hackers do.

Fine-tuning your WAF security policies and patching detected vulnerabilities is a must before launching your mobile app. It is one of the most critical stages of mobile app security. It is different from regular software testing, but both are integral to strengthen your mobile app security.

Use tokens to handle sessions and high-level authentication

A token is a tiny hardware device that users carry to authorize access to a network service. Mobile app developers use tokens to manage their user sessions more productively. As tokens can be approved, it can also be revoked.

Mobile app developers also need to use stronger authentication, referring to the use of complex passwords. Design your mobile apps so that it only accepts complicated alphanumeric passwords that must be renewed every six months.

Add two-factor authentication as well, add more security to your mobile app. Users will be required the OTP (one-time-password) sent via text or email, before logging in. Other authentication methods now include biometrics like fingerprint scanning and retina scanning (depending on the mobile device in use).

Impose Access Policies and Continual Testing

Make sure your mobile app always applies security guidelines and corporate policies of Google Play and iOS App Store. Rules may change as these mobile app platforms continue enhancing their service, so make sure your app is always updated, with vulnerabilities patched with every update.

Make it a habit to always test your code. It is irresponsible on the developers’ part to not go back to codes they have written and test them again and again for any vulnerability or apply updates and improvements. If you just hired a developer, make sure this is part of your contract with the developer. A consistent QA process is tantamount to secure mobile apps.

Conclusion: Secure Your Mobile App

Security should be every mobile app creator’s concern. It is not your user’s primary responsibility that your app is secure. Yes, they must be responsible for installing antivirus protection, use VPN, and other security measures. But as the mobile app creator, you should ensure that the level of protection you are giving your users is top-notch. There are massive implications for companies that are not compliant with GDPR.

Implementing mobile app security measures enables you to safeguard not just your app but the data stored within. A comprehensive approach to mobile app security is not difficult to apply, but it does require a commitment on your part as a responsible mobile app creator or developer.

Author Bio 

Mayleen Meñez worked for seven years in TV and Radio production, and also as a Graphic Artist/Editor. Finding her true passion, she devoted 15 years in NGO and community development work, where she experienced being a coordinator and teacher, traveling both in the Philippines and countries in Asia. She homeschools her three kids and reinvents Filipino dishes in her spare time. Writing has always been a hobby and pursuit, and she recently added content writing with Softvire Australia and Softvire New Zealand up her sleeve, while preparing for her next adventure in the nations.

13
Jun

Why Is Data Integration Crucial To Modern Day Businesses?

Few people will disagree with the truth that modern businesses operate better and accomplish more goals when they incorporate their data strategically. However, think about the different forms of data deployed by an organization today- the CRMs, the mobile apps, ERPs, and many more- there is so much of data present in the enterprise today that collecting and making optimal use of this data is much easier to say than do. Automated data integration is the answer.

For several years, organizations depended on data warehouses with particular schemas for specific uses and applications. The sales and marketing professionals of the business would use this data to understand the effectiveness of a specific campaign better to get a defined and clearer view into the buyer’s purchasing patterns or project the quantity or types of content they would require in the distant future.

However, when the sales team has to face long manual processes every time, they wanted to add new data sets for better source material and context. Here, they can define their needs separately, source this new data, and later manually create processes for updating the data warehouse. At this time, they had to ensure that the schema updated did not break the existing code.

Automated processes for data integrated

The good news is the automated process for data integration can collect unstructured, structured, and semi-structured data from any disparate source and place them on a single platform. When this data is consolidated and kept in a single repository, the sales and marketing team in the company can improve their performance measurement, gain deeper insights, and enjoy the advantages of actionable intelligence to make better-informed choices for the support of business objectives.

The unified practice and theory

There is a misconception that data integration is confined to large scale enterprises that have huge loads of data to store. Experts from esteemed data administration and management companies in the USA, RemoteDBA.com, say that companies across all industries and sectors should pay attention to the importance of data integration for modern business. There is a common trend prevalent among companies today that they fear becoming incompetent and irrelevant if they did not succeed in incorporating big data in their companies successfully.

Capgemini surveyed in 2016, where it was discovered approximately 65% of business executives feared that they would become irrelevant or uncompetitive if they did not embrace this Big Data. After a few years after this survey, it has been seen that this percentage is consistently rising as Board executives have realized that not having an organized data strategy in place harms their operations and every aspect of their business.

They have realized that remaining competitive in the market, operating effectively, reducing costs, and improving revenues mean they should discover ways to aggregate, mobilize, and analyze the data to its optimal extent. Data should not be treated as a goal in the future to be attained, but it is a boosting initiative in the present times to help an organization grow.

Data integration works across companies to support any type and number of queries. Right from the most granular question to the highest concept. It can be applied to many specific uses that impact business teams and every department in the organization, including the following-

  • Business Intelligence– Business intelligence covers everything like reporting, predictive analytics, operations, finance, and management. It depends on data acquired from the business to give you an insight into inefficiencies, revenue opportunities that have been missed, process gaps, and more. Data integration gives you the tools and technologies for business intelligence that your organization is using already, along with the data steams that your sales and marketing teams use to make their next moves.
  • Analytics of customer data– Data integration gives you a detailed insight into knowing your customers better. You get an insight into their demographics and purchasing trends and patterns. You can also ascertain whether they are loyal to your organization or simply will look elsewhere when it comes to business products or services. This integration helps you in a great way to extract the information you need when it comes to the evaluation of each of your customer profiles on a single platform. Here, you can create strategies for customer retention and other factors that determine their buying trends and patterns.
  • Enrichment of data– You can combat the decay of data with continuous updates regarding names, addresses, emails, and phone numbers. They can be combined with particular pieces of information about every customer to give you a detailed and improved picture of your buying audience.
  • Quality of data– Most companies face the challenge of ensuring the excellent quality of their business data. This involves the process of what your data needs are upfront, how they should be created, and the levels of tolerance that you have for errors when it comes to business data. This is a task that few business owners want. When you automate data integration, you can eliminate the risks of not complying with your company’s data governance policies. In this way, you can boost the value and the accuracy of business data accessible to all the teams in your company.
  • Data delivery in real-time – Businesses do not have time to wait for many days to crunch numbers. They are limited by hours and, in some cases, even minutes. This is why real-time data delivery becomes significant for organizations to adapt to vendor, customer, market, regulatory promptly, and also changes in compliance. Data integration helps the business to sample information from any point in the process of collection to get real-time insight into workloads, interactions, and processes.

Finally, the business needs to consult IT professionals and trained data administration experts about buying a modern solution for data integration in the company. This solution should give you a simple and secure method for data collection. All your existing data silos are combined into a single location to scale with the needs of your business to give you a strategic edge in the market with success quickly!

Author bio –

Kristen Smith is a web developer and experienced professional in database management and administration. She says you must deploy credible companies like RemoteDBA.com to help you maintain and secure any database system with success!

24
Apr

Tips for Keeping Your Business’ Information and Data Secure

Looking at ways to keep your information and data safe is essential in today’s digital work environment. Cybercriminals are always creating new ways to access confidential data, such as phishing schemes or ransomware attacks. However, following a few simple cybersecurity tips can play a critical role in keeping your information safe and out of the hands of cybercriminals.

Encrypt All Data Stored in the Cloud

Ensuring that all of your data is encrypted in the cloud is critical in maximizing data security for your business. Data encryption makes it nearly impossible for a cybercriminal to access your confidential information while also giving you peace of mind. Keeping your data on the cloud is also a great way to maximize workflow, as employees can easily access all of this information at any time. According to Caplinked, encryption protects your data from getting into the wrong hands and is most effective when integrated into your workflow.

Have Secure Passwords

According to Strong Password Generator, cybersecurity starts with strong passwords. The first rule of password security in a business is making sure your employees never use the same password for multiple accounts. Also, make sure that they don’t share passwords with each other. Each password should consist of at least ten characters, while also including lowercase and uppercase letters, symbols, and numbers for the ultimate security. A password manager is also a fantastic option to help you keep track of multiple passwords. Sometimes it can be hard to keep track of them all, but it’s for the benefit of your company.

Install Latest Security Updates

Keeping all of your software up to date is important in keeping your information well-protected against cyberattacks. Turning on automatic updates is a great way to receive these updates as soon as possible. Many of these updates patch specific vulnerabilities that can eventually lead to a data breach. However, keeping all of your software programs up to date is a great way to stay one step ahead of cybercriminals.

No matter the size of your business, it’s critical to keep your information and data protected. A data breach can quickly destroy the reputation of your company and make it much more challenging for you to attract new customers. However, by encrypting all data, having secure passwords, and installing the latest security updates, you can have more confidence that your information will stay safe from cybercriminals and keep your workplace secure.

For all your web and mobile needs, check out our services page to find out how we can best help you!

5
Apr

How to Create a Mobile App That’s Consistent With Your Brand

Mobile apps can be a great way to bring in new business and help your customers shop and interact with your business from almost anywhere. That’s why it’s important that customers get the same kind of feelings from using the app as they would visiting a brick-and-mortar location or speaking with one of your representatives over the phone. Here are a few ways to make sure that your mobile app hits the mark.

Demographic

When creating your app, make sure to keep your brand identity aligned with your audience’s values. This will help make sure your customers feel the most comfortable when using your app. Knowing your demographic is important when making a mobile app. Are your customers more concerned with safety and making sure their information is secure, like is the case with customers of banking apps and investment apps? Do your customers prioritize ease of use and customer service, as many insurance company customers do?

Target the Right Audience

Knowing your target audience is also extremely important. Developing an app without keeping your audience in mind can lead to some severe tonal dissonance and potentially put people off of using the app. Creating a personalized experience catering to your audience through your app can make it a huge success.

If most of your users are already tech-savvy, don’t develop an app that will hold their hand through every little detail and bombard them with instructional pop-ups. Provide a basic help page and an optional getting started section that customers can view when they first install the app. Beyond that, let them use the app without interruption. If you know most of your users are not good with technology, implement tools that help make the app’s navigation simpler.

Keep It Consistent With Your Brand

The most important thing about making an app for your brand is making sure it’s recognizable as being affiliated with your brand. The digital marketplace is rife with spyware and other malicious apps, so not staying consistent with your branding when designing your app can leave your app dead in the water. Most companies use style guides to ensure consistent branding, so make sure everything in your app adheres to the style guide, giving the most brand-consistent experience possible.

By following these guidelines, you should be able to develop a successful app that looks and feels right at home to your customers. There’s safety in familiarity and personal experience, and it’s important that your app can provide that since your customers will be taking it with them everywhere they go.

Need an app? Let us handle it for you. Try our instant quote calculator for mobile apps. 

1
Mar

Dominant video game genres – why are they so appealing?

Get ready, get set, game!

People everywhere and anywhere are gaming. And with the rise in the gaming options on smartphones, gaming is no longer an option- it’s a necessity. Individuals are demanding accessible entertainment all the time. 

Techjury states that nearly 70% of Americans play games on at least one mobile device, with 90% of them playing on their smartphones. More interestingly, ESA quotes that the average age of a gamer is 34 years old. Only 30% are younger than 18, and around 11% are over 50 years old. 

It seems that, in general, people are in search of a more mature type of fun. This is pushing developers to create a mix of online games that will give everyone a chance to play. But more importantly, they must know what game is appropriate for which audience. 

And to understand that, developers need to carefully differentiate between game types and what influences people to choose a particular game. 

What Influences a Person’s Gaming Choices?

A lot of factors play into a person’s preferred genres. This is what makes a game more appealing than others. The global gaming industry is a multi-billion dollar industry. And developers know that every player counts

An individual’s selection of computer games depends on many factors. Some of the most influential ones include:

  • Situational factors such as time resources, availability of wifi, etc.
  • Technological factors such as the type of device available and its system infrastructure, compatibility, etc.
  • Individual factors such as motivation, peer pressure, current trends, etc
  • Personality factors. This can be further divided into numerous aspects, such as: 
    • one’s personal interests, hobbies, and their upbringings
    • an individual’s affinity for competitive situations 
    • general achievement and competence motivation 
    • what they’re exposed to when they first start gaming
    • the tendency to enter risky, challenging, or performance-oriented situations
    • the content of the videogame

Dominant Gaming Genres

A lot has changed in the gaming world. Over the past few decades, the industry has witnessed substantial transformations. So in order to be successful, companies know that they will have to offer a variety of services. It’s not only a vast selection of games that they need to provide. 

But catering to the customer’s requirements and lifestyle choices is essential for success. It helps boost loyalty and long-term relationships. And with people constantly on the go and in search of budget-friendly gaming options, names such as Unlimited Gamez Mo are becoming increasingly popular. They aim at providing uncountable games to play on cellphones in exchange for a small subscription fee.

Top gaming companies such as Sony, Activision Blizzard, Electronic Arts (EA), and Microsoft are consistently investing in the development and launch of new games. Innovative concepts and emerging technologies are merging to bring more exciting experiences into the gaming world. And with that, new genres are expected to be created.

But for the moment, wepc.com is showing us just what people prefer to play in their free time.

source

Popular Game Genres Dominating the Gaming World 

  1. Action games

This genre has been one of the most popular types of games people like to play. With the main criteria behind them being coordinating reflex reaction to the gameplay within a required time, gamers enjoy the unique experience that these games have to offer. The emphasis is on challenging gamer’s to control the action of the onscreen character.

This genre subdivides into other categories:

  • Battle Royale 
  • Beat ’em up games
  • Fighting games 
  • Platform games 
  • Rhythm games
  • Shooter games
  • Stealth game 
  • Survival game
  1. Action-adventure games

This genre combines elements of other genres, so they typically do not fit completely into any one of them. The main focus of these games is usually on exploration, simple puzzle solving, gathering items, combats, etc.

  1. Adventure games

The gameplay in this genre excludes any element of action or reflex challenges. The goal is to allow players to pursue a task, either by solving puzzles or interacting with other characters and their surroundings. But it must be in a non-confrontational way. 

Examples of adventure games include:

  • Graphic adventures
  • Real-time 3D adventures
  • Interactive movies

  1. Educational games

The goal of these games is to teach the player a concept through gaming such as trivia, board games, crosswords, puzzles, etc. Most of these games are targeted at, but not excluded to, younger users. They aim at using gaming and logic as interfaces to enhance the learning experience.

  1. Role-playing games

Who hasn’t heard of Dungeons & Dragons, Pokémon Go, and Fortnite? Well, these are famous role-playing games that have taken the world by storm. 

With the player taking on the role of an ‘adventurer, they must specialize in some unique skillset and complete a task. In fact, role laying has been widely adopted in other genres, such as action-adventures games, making the gameplay more immersive and engaging.

Types of RPGs include:

  • Action RPG
  • MMORPG
  • Sandbox RPG
  1. Simulation games

The perfect example that comes to mind is SimCity. These games are designed to simulate real-world activities, such as daily activities, management of entire cities, constructing various aspects of a metropolis, etc. And because they are so realistic, these prove to be ideal ways of experiencing the reality behind many developments we see today.

  1. Strategy game

As the name suggests, games in this genre require a substantial amount of careful planning and thinking. So many are developed with strategical or tactical gameplays in mind. But with games such as League of Legends, this genre is just as popular as action games. Moreover, they are also subdivided into various categories. Selections include:

  • Artillery games
  • Real-time
  • Turn-based
  1. Sport games

As one of the first online games to emerge, this genre still remains one of the all-time favorites. Various aspects of the sporting arena have been targeted, from the playing of the actual sport to the management of teams similar to those in real life. And there are as many games as there are sports! From FIFA to NASCAR to WWF WrestleMania, your options are limitless.

Wrapping up

Gaming is a vast field that is growing at a considerable pace. As more innovative technologies emerge, newer gameplays will evolve to incorporate them. At the moment, virtual reality and augmented reality are picking up a great deal of traction. 

But it’s not only this aspect that is shaping the future of gaming trends. Popular movies have also exhibited a considerable amount of influence in the gaming industry. Games like Chicken Run, Lara Croft: Relic Run, and the Star Wars saga are just a few that come to mind. But like any other thing, popularity is based on demand. No matter what the game is, as long as there is a hype for it, people will be excited to play it.

28
Feb

How to Get Feedback on Your App While It’s Still in Development

Knowing if your app is appropriately targeting the right audience can be a little difficult. No matter how much planning and demographics focusing you do in the initial planning stages, it’s hard to know if your targeted users will love or hate your app and its overall concept. Now that your app has been pushed to the development phase, it’s time to figure out what your audience wants before development is complete. Below are three ways you can get feedback on your app while it’s still in development.

Look at Similar Apps

With so many apps spanning across multiple popular niches, there are no shortages of app users and apps to learn from. You don’t necessarily want to reinvent the wheel since what is working is already selling. Still, by studying what similar apps are doing and reading their reviews, you have the ability to tap into current — not to mention free — data that tells you what is working and what is not. This step will put you in a unique position to target your ideal users, even if your app idea is fairly unique.

Pay Attention to Marketing Responses

One of the best ways to establish and narrow down your ideal audience is to focus on getting the word out. Since you already know your target niche, you want to reach them where they’re at. For example, if you’re creating a cool new dieting app, you may want to reach out to top health and diet influencers on YouTube or Instagram and create an offer that will bring in some instant feedback.

You could also try starting an email marketing campaign to announce your app to your following or create a demo video asking for feedback and share it with your target audience. Many static marketing tools limit the information that you get back from potential customers. This is why you need to come up with more creative marketing tools to help you get instant feedback and responses.

Send Out a Survey

Crafting a survey is not only a smart marketing strategy, but it also gives you the chance to get some real feedback and advice from your target audience. If you do this step, then you should already know who your app users will be so that you can create a relevant survey that will help collect meaningful feedback for your app. This can also let people in the survey group know that you really care about the quality of your app.

Creating and developing an app can be a challenging and rewarding experience at the same time. It’s important to take extra care when developing your app. Getting the feedback you need while your app is in the development stages can help you stay two steps ahead of your competition.

Let VezTek help you develop your mobile app!

27
Feb

Top Trends in Mobile App Development For 2020

Did you realize that consumers were responsible for nearly 140 billion app downloads in the last year? There is no denying just how popular mobile apps have become. For most people, using mobile apps is something they do on a daily basis. If you are a tech entrepreneur trying to make a name for yourself in the world of mobile apps, you need to find a way to create a competitive edge. The top trends in mobile app development for 2020 listed in this article will provide insights for finding that competitive edge. 

Failing to find a way to make your app unique will lead to it being largely ignored by consumers. Following the latest trends in the world of mobile app development is a crucial component of your company’s success. Read below to find out more about current app development trends and why you need to embrace them.

The Rise of Mobile Payment Systems

Shopping online is something millions of consumers do on a regular basis. For most people, shopping online is mostly about convenience and getting a great deal on the items they want. In the past, consumers had to pull out their credit or debit cards to make a payment to an eCommerce business for their items. However, in the past few years, payment apps like Google Wallet and Apple Pay have revolutionized the way modern consumers make online purchases.

If you are considering developing a mobile payment system for your audience, then you need to focus on making it both easy to use and secure. The last thing you want is for your mobile payment app to be hacked due to the sensitive information it will compromise. You also need to focus on using programs like Loggly to track and fix errors in your payment app. Staying on top of these problems will allow you to keep your mobile payment app functional.

A Higher Degree of Mobile App Security

It seems like every time you turn on the news there is a story about how a major corporation has been hacked. Cyber-criminals are constantly honing and optimizing the techniques they use to infiltrate business technology and wreak havoc. Staying on the cutting edge of mobile app security is essential when trying to provide consumers with a worry-free experience.

The main thing you need to do when trying to secure your new mobile app is to put it through the paces before launch. Adequately testing both the functionality and security of your app before putting it into the hands of consumers is a must. With the information from these beta tests, you can easily optimize your app and avoid problems when it is launched. Instead of trying to handle this testing process on your own, you need to hire a third-party to handle it. They will have the time and the tools needed to test your app thoroughly to ensure no security problems exist.

Cloud Apps are Growing in Popularity

One of the main goals you should have as a mobile app developer is providing consumers with a fast and efficient program. One of the best ways to accomplish this goal is by embracing the trend of cloud-driven apps. The main problem most consumers have with their favorite apps is the amount of storage they take up on their phones.

A cloud-powered app will not take up any internal storage and will be more reliable. Working with a reputable third-party cloud server provider is essential when trying to take advantage of this app development trend.

Following Modern Trends is Beneficial

Keeping your apps current and functional is essential when trying to be successful. Modern consumers demand more from their mobile apps. While embracing these trends may be difficult at first, it will become easier as time goes by.

21
Feb

How to Design Your App to Keep Drivers Safe

Many states have made it illegal to use your phone while driving. It’s usually advised that you stay away from your phone while in your car. However, many drivers still use apps that aren’t truly necessary for the road. Here are some design elements app developers should incorporate into their apps to keep drivers safe.

Keep Information Private

Being able to encrypt private information is a necessity for conscientious app developers. While app developers should be paid for their work, they can find ways to do that without selling user’s private information. Developers should also take precautions against hackers and various types of malware. While it is true that people will always want to find a key if there is a lock, continually improving the lock will make it more secure.

Detect When Users Are Driving

Apple phones have a feature called “do not disturb while driving,” which mutes incoming texts and calls when a car is in motion. This feature uses GPS to check your speed since it is logical that your pizza run won’t happen at 55 mph. The Pokemon Go app uses similar technology, topping out an average walking speed of 20 km/h, which roughly equals 10 mph. If you go faster than this speed, the app will not let you play unless you acknowledge you are a passenger. Even if you do this while driving, higher speeds do not allow the player to interact with the virtual world, which also solves the problem of distracted driving.

Offer Rewards for Focused Driving

If you want to encourage drivers to drive safely, encourage them with external rewards. Taking the example of Pokemon Go, you could encourage drivers to drive safely by offering a unique Pokemon after a certain amount of safe driving. However, because Pokemon Go is inherently focused on walking, it will likely not offer rewards for driving. Alternatively, you could offer safe drivers a discount on their paid services, like several insurance companies have begun to do.

You want drivers to drive safely and you should reward them when they do. Whether it is a unique item or coupon, people like to have their good behavior rewarded. Designing your app with this principle in mind can make your app more appealing and safe.

You might also be interested in this article: Six Car Apps That Could Save Your Life

19
Dec

Do positive app reviews play a significant role in the success of your app?

Do positive app reviews play a significant role in the success of your app?

By: Alycia Gordon

 

We live in a world where we are surrounded by apps from the moment we wake up to the moment we close our eyes. Whether it be setting the alarm to wake up for work or staying in touch with friends, different apps play an integral part in it all.

As per Statista, over 190 billion apps were downloaded throughout the world in 2018. 38.3 billion of these downloads were accounted for by Google Play alone. So, it is safe to say that launching an app in today’s time is a profitable venture.

But, just because there is a demand for apps doesn’t mean yours would automatically be successful. There are various elements that come into play here. This includes quality of experience, the need it fulfills, and, most importantly, what other customers are saying about your app.

This is why positive app reviews play a significant role in the success of your app.

Here is why positive reviews matter.

1. Evidence of quality

There are two types of marketing tactics that brands use. This includes paid promotion and user-generated marketing. The former may come in handy in creating brand awareness. However, when it comes to ensuring downloads, user-generated content is much preferred.

This is because people tend to believe other users will be honest about their experience with a brand. For instance, every positive Airg review will help in increasing its user base. Hence, a plethora of positive reviews is often thought to be synonymous with high quality.

2. Boosting your SERP

If your business features a proper website rather than just having an app reflected in Play Stores, having a high search engine ranking is essential. What a lot of people don’t realize is that positive reviews help get a high ranking as well!

Let’s say that Google wants its users to get the best experience on its platform. This is why it has significantly changed its algorithm to boost the ranking of sites that are genuinely credible and of quality. And positive reviews are a measure of quality for Google and other search engine platforms.

Therefore, getting positive reviews plays an essential role in getting your app to a respectable ranking. This, in turn, ensures that your app gets noticed by more people, and hence is downloaded more.

3. Social proof

It doesn’t matter how much top-notch content you write in your marketing collateral. At the end of the day, consumers who are well-aware of the world of marketing will not believe what your brand has to say. After all, every app will tell you that it is the best one in the market, right?

Compared to collaterals and website content, positive reviews tend to be social proof. It is a stamp of approval from other customers, thereby establishing your brand as a credible and trustworthy entity.

4. Useful content for marketing

It is not necessary that your positive app reviews should only be reflected in the app rating section of a platform. In a sea full of apps, your application also needs to be marketed well.

But, how do you leverage your positive reviews on the various online platforms that users are likely to come across?

Simple! You can use positive reviews as effective marketing content. Create a campaign featuring testimonials from your satisfied customers. Run it on social media and digital platforms. Moreover, add this content in a separate section on your website.

Many successful apps use this tactic to create awareness about their credibility. Again, compared to generic promotional content, such reviews are met with less skepticism.

5. Delivering a holistic experience

Positive reviews, if they are well-articulated and thorough, tend to do more for a brand than showcase its credibility. They can honestly explain to potential customers what it feels to use an app.

Remember, an app is much more than the inherent function it delivers. For example, people will judge an alarm app for more than its function of waking them up in the allotted time. They will judge it on the basis of how much battery it drains, whether or not it lags, and whether its interface is easy to understand.

These concerns are something that usually, brand messages don’t tend to address. This can be either because the concerns are too basic or because business owners aren’t able to comprehend the significance of addressing such aspects.

A customer is more likely to focus on elements that are important to the target audience. By offering insights on the overall experience of using the app, rather than just the app features, positive app reviews help flesh out the offering to be more than what it is initially thought to be.

 

Is getting positive reviews enough for the success of your app?

While we have established that positive reviews do play an integral role in the success of any app, the question remains whether they are sufficient for success or not.

Well, let’s just say that positive reviews are a necessary but not sufficient condition for a successful app. They are one of the many ingredients.

If we only focus on reviews, positive reviews surely build the trust and credibility of an app. But, you must remember that various other apps are also garnering appreciation from their users. How you respond to such reviews is what sets you apart.

While many brands tend to focus on addressing and resolving negative reviews solely, successful and user-favorite apps are those who appreciate their satisfied users as well. Make sure to thank customers for leaving positive reviews.

Furthermore, make them feel appreciated, offer them loyalty discounts, in case your app charges a subscription fee. If it doesn’t, try to compensate them in other ways. This will help you in converting satisfied customers into loyal clientele.

 

Ending Thoughts: Positive reviews matter!

All in all, positive reviews matter in this world of cut-throat competition. Make sure your app doesn’t get lost in the sea of similar offerings. Deliver such quality experience that users are motivated to talk positively about your app.

 

 

 

ABOUT Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia