Business Technology Functions You Can’t Do All by Yourself

Whether you’re a business owner or entrepreneur, it’s likely that you will need to use certain technologies to further your business. There is a lot that you can do on your own. However, it may be to your benefit to seek outside help when working with certain technologies.

Website Development

Every business needs a quality website to function. This can be a portal for information, e-commerce, or anything else related to your business. Your website is also a strong marketing tool, so you want it to be the best it can. Website development is absolutely necessary, but it can be complicated. If you aren’t an expert, it can also be difficult to create a site with a high level of quality. Hiring a website development consultant can make your job much easier. When you hire out this job, you know that your website is being developed by an expert in the field. They will handle the layout, design, domain, and more and you can be sure that it will be done well. You’ll end up with a much better result than if you had done it on your own.   

App Development

Much like website development, app development is best done by someone else. You can start off by creating the concept and plans for your app and then you can find someone else to actually build that app for you. When hiring someone to create an app, you should be aware that it will be expensive no matter how you go about it. You have two main choices for who to hire. Working with an app development agency will be more expensive, but they have access to more resources. They can help you easily coordinate the status and development of your app and they will likely get it to you faster. Working with a freelance developer will be less expensive and is ideal for smaller apps. You also can work more closely with the team and have more control. 

Designing an E-Commerce Storefront

If you intend to use e-commerce on your website, then you may want to also seek outside help in creating your e-commerce storefront. Making an e-commerce storefront will come along with many of the same responsibilities of creating a website. This includes picking a domain name, a host site, and the general design. Your e-commerce store also needs to reflect the features of a brick and mortar store. You will need quality images of all your products as well as detailed descriptions. You should also put more effort into your branding and logo. An expert can help you craft an e-commerce storefront that is appealing and easy to use for your customers. There are many other features you can add to make their experience even better. A customer service page is one example. 

IT Services

Technology is thoroughly used in a majority of businesses. While technology has done a lot to make things easier, it does come with a few speed bumps. Problems pop up all the time and if you aren’t an IT expert, it can take a lot of time to sort out any issues. Even if it is something that you can handle on your own, it’s likely it will detract from other projects as you take time to sort things out. It would be beneficial to outsource your IT services. Outsourcing IT services can help you focus on what you know how to do best at your business. Your IT experts can quickly address problems and get your business up and running again. Meanwhile, you don’t waste any valuable time. In fact, you can dedicate more of your efforts to your important projects. 

Social Media Management

True, you can manage your social media on a small scale. However, as your business grows, you have too many responsibilities and it can be difficult to keep up with your social media management. Fortunately, there are technologies available to help you stay on top of things. Social media management tools can take care of everything related to your social media accounts. You can create posts in advance and these tools will schedule them and post them automatically. These tools can also perform analytics on your account. They can study overall engagement, research trends, and keep you up to date on your followers’ thoughts and opinions. Your social media management tools can even promote your pages, products, services, etc. for you. 

Online Customer Service

Customer service is an essential part of your business. A lot of your customer service takes place online as more people turn to e-commerce. Managing your online customer service should be a priority for you. It may be helpful to hire a team dedicated to your online customer service. This will free up your time for other projects while also making sure your customers get quality treatment. For your online customer service, you may want to consider using an AI bot. This allows your customers’ questions to be answered 24/7 and it can increase the time in which your customers get a response. For best results, you want to have someone managing this AI bot. This includes installing it, updating it, and managing it. Meanwhile, you can also have a team dedicated to answer chats and other online queries. 

Financial Software

Accounting is another essential component of any business. It is also often the most difficult aspect and many people choose to outsource their accounting department to ensure everything is being done properly. In addition to hiring someone else to manage your accounting, you can also make use of financial software. This software can be used for invoicing, bills, payroll, and many other financial aspects of your business. Having someone dedicated to managing this software can help make sure your finances are done properly. 


Since so much of life takes place online, it’s important to make sure you are well protected. You need to make sure your business data is safe and if you work with clients, you also need to make sure their data is safe. Cybersecurity can be quite complicated, but it’s extremely important. It would be in your best interest to hire an expert to manage your business’ cybersecurity. 

There are many different types of business technologies. They make all business processes much easier, but some can be difficult to manage on your own. It’s important to recognize when you should bring in outside help.

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Tech Startup Challenges You Can’t Ignore

Whether you are an inventor, entrepreneur, or enthusiast of starting up tech mobile applications, there are a few challenges of the industry that you should be aware of. While setbacks can be frustrating, they are rarely impossible to overcome. Here are a couple of the most common challenges that you’ll probably encounter as you launch a new application and how you can maneuver them.


Standing Out

When preparing to launch your new mobile app, it is important to take the appropriate measures so that your technology will stand out among the plethora of applications that saturate the field. While this can seem like an intimidating and unnecessary step, it is a challenge that you shouldn’t avoid. There are lots of different things that you can do to stand out from other apps. First of all, make sure that you title your app appropriately and that you use keywords in your descriptions that are related to the purpose of your app that users are likely to search for. For example, if you’re creating a scheduling app, create a name that is related to a calendar or schedule rather than naming it something like “Stay on Top.” This will ensure that your application is easy to find and navigate for users.


Hiring Top Talent

One of the best things that you can do for your startup mobile app is hire some of the most talented designers, coders, and employees in the field. This can seem nearly impossible, especially if your company is small and isn’t well known in the field for mobile technology. When interviewing employees, there are certain steps that you can take to snare some of the top talent in the business. Showing how your company makes a difference will help prospective employees find meaning and purpose in the job. If they truly believe that your company has an important mission, creative processes, and a successful plan, they’ll be persuaded to take the job, no matter how experienced they are.


Connect with Your Audience

Many people don’t think that it is necessary to know and connect with your audience as a tech startup company. While doing so can be difficult, it is also incredibly rewarding. Having a loyal following of fans and enthusiasts will help your app launch to be much more successful, since they will likely spread the word about the benefits of your technology. Additionally, if you know the needs and interests of your audience they’ll be more likely to respond to your updates, efforts, and business goals.


Even though it may seem like there are countless challenges that come up when you’re launching your startup tech company, remember that overcoming those challenges will bring you more success than you can imagine. Being innovative and creative in these difficult situations will lead you to even more successful ideas. Remember that your difficulties, such as learning to connect with your ideal audience, are always rewarding in the end.


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Why You Should Use Social Media to Market Your Tech

While social media marketing is starting to develop a strong reputation, some businesses are still hesitant to take advantage of what it has to offer. Brands across a huge variety of industries are seeing the benefits of social media marketing, and tech is no different. Using social media to market your tech can help you to grow your brand and your following so your business can continue to succeed.

Cultivation of Community

One of the best things social media can do for your tech brand is to help you to cultivate a sense of community with your followers. And, when you have that community, you will increase your brand loyalty. You can develop your community on social media by frequently interacting with followers and even composing posts that request interaction from customers themselves. The more you work on community building, the more access you will have to a strong follower base to purchase your products. 

Expand Your Reach

Social media marketing makes it easier than ever for your brand to be seen by more and more people. The number of smartphone users worldwide is projected to be 4 billion in 2021. And most of these users are also on social media platforms. Social media posts can be easily shared among your followers and by people who don’t even follow your company yet. That means that your tech will be seen by more eyes than through almost any other marketing method. By expanding your reach, you can help to secure your company as an important fixture in your industry.

Experiment with New Marketing Ideas

While you don’t want to create and post social media posts without a little bit of research, social media can give you a great opportunity to try out new things. You can also use social media as a way to research what other brands are doing and how it is working for them. Then you can try out new methods and see how they work for you. Some things may not work out, but others will be awesome, and you may never have tried them if you weren’t on social media.

Social media marketing can open your business up to a whole new collection of customers and give you a chance to make better connections. If you are consistent with your platform and use it well, you can grow your business. There is no better time for tech businesses to jump on social media than the present.

 Read this next: Is Digital Innovation or Evolution the Right Choice for Your Tech Startup?


Why You Need to Go Mobile Now

Figuring out some of the next technological steps for your business can seem hard at first. What should prioritize—social media? Your website game? A blog? It turns out, going mobile and getting a solid application may be the best answer. 

It is More Versatile

Versatility is a big plus for you and for your customers. For example, in healthcare, having a mobile app where customers can schedule their appointments eliminates a huge hassle for both them and for your employees.

Patients won’t need to call in and monopolize the time of employees which will allow employees the time to focus on other important tasks. And at the same time, it will be easier for patients to both set appointments because they can do so quickly and at their leisure but also it will make it easier for them to remember their appointments because the app can give them reminders.

Customers Want It

Going mobile is not only easier for you, but it’s easier for your customers and tends to be something they appreciate. An application tends to be easier to navigate and more accessible for customers—it’s as if all the important parts of your website are boiled down into an easy application that customers can access at will.

It takes common tasks and makes them quicker and easier to do. For example, healthcare patients prefer to pay through mobile. When they can pay through an application, it is often much easier and so patient satisfaction will go way up.

More Valuable Data

When you have an application that customers use, it’s often a lot easier to gather important data on their preferences and in turn, on how well your business is delivering your services. While this is possible on a computer as well, it’s actually a lot easier to do this on an application.

You’ll be able to gauge which products are customer favorites, how much time customers spend on the app, and where the majority of your users are located. All of these factors can help you identify how to maximize your business’s offerings.

With so many different sources championing social media marketing or blogging or online digital campaigns, it can seem difficult to figure out which technological steps will be the best for your business. Going mobile with an app can often be the best answer. Figure out the needs of your business to best determine what kind of app to build.

Are you trying to develop your mobile capabilities? Let us help!


Tips for Keeping Your Business’ Information and Data Secure

Looking at ways to keep your information and data safe is essential in today’s digital work environment. Cybercriminals are always creating new ways to access confidential data, such as phishing schemes or ransomware attacks. However, following a few simple cybersecurity tips can play a critical role in keeping your information safe and out of the hands of cybercriminals.

Encrypt All Data Stored in the Cloud

Ensuring that all of your data is encrypted in the cloud is critical in maximizing data security for your business. Data encryption makes it nearly impossible for a cybercriminal to access your confidential information while also giving you peace of mind. Keeping your data on the cloud is also a great way to maximize workflow, as employees can easily access all of this information at any time. According to Caplinked, encryption protects your data from getting into the wrong hands and is most effective when integrated into your workflow.

Have Secure Passwords

According to Strong Password Generator, cybersecurity starts with strong passwords. The first rule of password security in a business is making sure your employees never use the same password for multiple accounts. Also, make sure that they don’t share passwords with each other. Each password should consist of at least ten characters, while also including lowercase and uppercase letters, symbols, and numbers for the ultimate security. A password manager is also a fantastic option to help you keep track of multiple passwords. Sometimes it can be hard to keep track of them all, but it’s for the benefit of your company.

Install Latest Security Updates

Keeping all of your software up to date is important in keeping your information well-protected against cyberattacks. Turning on automatic updates is a great way to receive these updates as soon as possible. Many of these updates patch specific vulnerabilities that can eventually lead to a data breach. However, keeping all of your software programs up to date is a great way to stay one step ahead of cybercriminals.

No matter the size of your business, it’s critical to keep your information and data protected. A data breach can quickly destroy the reputation of your company and make it much more challenging for you to attract new customers. However, by encrypting all data, having secure passwords, and installing the latest security updates, you can have more confidence that your information will stay safe from cybercriminals and keep your workplace secure.

For all your web and mobile needs, check out our services page to find out how we can best help you!


How to Create a Mobile App That’s Consistent With Your Brand

Mobile apps can be a great way to bring in new business and help your customers shop and interact with your business from almost anywhere. That’s why it’s important that customers get the same kind of feelings from using the app as they would visiting a brick-and-mortar location or speaking with one of your representatives over the phone. Here are a few ways to make sure that your mobile app hits the mark.


When creating your app, make sure to keep your brand identity aligned with your audience’s values. This will help make sure your customers feel the most comfortable when using your app. Knowing your demographic is important when making a mobile app. Are your customers more concerned with safety and making sure their information is secure, like is the case with customers of banking apps and investment apps? Do your customers prioritize ease of use and customer service, as many insurance company customers do?

Target the Right Audience

Knowing your target audience is also extremely important. Developing an app without keeping your audience in mind can lead to some severe tonal dissonance and potentially put people off of using the app. Creating a personalized experience catering to your audience through your app can make it a huge success.

If most of your users are already tech-savvy, don’t develop an app that will hold their hand through every little detail and bombard them with instructional pop-ups. Provide a basic help page and an optional getting started section that customers can view when they first install the app. Beyond that, let them use the app without interruption. If you know most of your users are not good with technology, implement tools that help make the app’s navigation simpler.

Keep It Consistent With Your Brand

The most important thing about making an app for your brand is making sure it’s recognizable as being affiliated with your brand. The digital marketplace is rife with spyware and other malicious apps, so not staying consistent with your branding when designing your app can leave your app dead in the water. Most companies use style guides to ensure consistent branding, so make sure everything in your app adheres to the style guide, giving the most brand-consistent experience possible.

By following these guidelines, you should be able to develop a successful app that looks and feels right at home to your customers. There’s safety in familiarity and personal experience, and it’s important that your app can provide that since your customers will be taking it with them everywhere they go.

Need an app? Let us handle it for you. Try our instant quote calculator for mobile apps. 


How to Get Feedback on Your App While It’s Still in Development

Knowing if your app is appropriately targeting the right audience can be a little difficult. No matter how much planning and demographics focusing you do in the initial planning stages, it’s hard to know if your targeted users will love or hate your app and its overall concept. Now that your app has been pushed to the development phase, it’s time to figure out what your audience wants before development is complete. Below are three ways you can get feedback on your app while it’s still in development.

Look at Similar Apps

With so many apps spanning across multiple popular niches, there are no shortages of app users and apps to learn from. You don’t necessarily want to reinvent the wheel since what is working is already selling. Still, by studying what similar apps are doing and reading their reviews, you have the ability to tap into current — not to mention free — data that tells you what is working and what is not. This step will put you in a unique position to target your ideal users, even if your app idea is fairly unique.

Pay Attention to Marketing Responses

One of the best ways to establish and narrow down your ideal audience is to focus on getting the word out. Since you already know your target niche, you want to reach them where they’re at. For example, if you’re creating a cool new dieting app, you may want to reach out to top health and diet influencers on YouTube or Instagram and create an offer that will bring in some instant feedback.

You could also try starting an email marketing campaign to announce your app to your following or create a demo video asking for feedback and share it with your target audience. Many static marketing tools limit the information that you get back from potential customers. This is why you need to come up with more creative marketing tools to help you get instant feedback and responses.

Send Out a Survey

Crafting a survey is not only a smart marketing strategy, but it also gives you the chance to get some real feedback and advice from your target audience. If you do this step, then you should already know who your app users will be so that you can create a relevant survey that will help collect meaningful feedback for your app. This can also let people in the survey group know that you really care about the quality of your app.

Creating and developing an app can be a challenging and rewarding experience at the same time. It’s important to take extra care when developing your app. Getting the feedback you need while your app is in the development stages can help you stay two steps ahead of your competition.

Let VezTek help you develop your mobile app!


How to Design Your App to Keep Drivers Safe

Many states have made it illegal to use your phone while driving. It’s usually advised that you stay away from your phone while in your car. However, many drivers still use apps that aren’t truly necessary for the road. Here are some design elements app developers should incorporate into their apps to keep drivers safe.

Keep Information Private

Being able to encrypt private information is a necessity for conscientious app developers. While app developers should be paid for their work, they can find ways to do that without selling user’s private information. Developers should also take precautions against hackers and various types of malware. While it is true that people will always want to find a key if there is a lock, continually improving the lock will make it more secure.

Detect When Users Are Driving

Apple phones have a feature called “do not disturb while driving,” which mutes incoming texts and calls when a car is in motion. This feature uses GPS to check your speed since it is logical that your pizza run won’t happen at 55 mph. The Pokemon Go app uses similar technology, topping out an average walking speed of 20 km/h, which roughly equals 10 mph. If you go faster than this speed, the app will not let you play unless you acknowledge you are a passenger. Even if you do this while driving, higher speeds do not allow the player to interact with the virtual world, which also solves the problem of distracted driving.

Offer Rewards for Focused Driving

If you want to encourage drivers to drive safely, encourage them with external rewards. Taking the example of Pokemon Go, you could encourage drivers to drive safely by offering a unique Pokemon after a certain amount of safe driving. However, because Pokemon Go is inherently focused on walking, it will likely not offer rewards for driving. Alternatively, you could offer safe drivers a discount on their paid services, like several insurance companies have begun to do.

You want drivers to drive safely and you should reward them when they do. Whether it is a unique item or coupon, people like to have their good behavior rewarded. Designing your app with this principle in mind can make your app more appealing and safe.

You might also be interested in this article: Six Car Apps That Could Save Your Life


How to Protect Your New App Idea

One of the greatest benefits of the rise of the smartphone has been the proliferation of apps. Today, there are over 2.7 billion smartphone owners and over 1.35 billion tablet users, all of whom have access to apps. As any tech entrepreneur knows, this creates a tremendous potential to make money. Anyone with an app idea and the means to make it a reality can potentially strike it rich. If you are one of those people, here are some things you should know about protecting your idea for an app.

Trademark Your App Name

All aspects of an app should be trademarked and protected, and that includes its name. You cannot underestimate the importance of trademarking the name; after all, it is the primary way in which people will find your app and download it. Before investing time, energy and marketing effort into an app, run a quick search and make sure that no one else has already trademarked the name you’ve selected.

Copyright the Code

The code is the backbone of your app. However, don’t view code as mere scientific formulas. It is no different than any other work of creative thought, and it is what makes the app possible. As mentioned above, you should trademark every part of your app, and that includes the code. To better prepare for this, talk with an attorney to make sure that the code you create is legally yours. While it sounds obvious, the rights of the code could vary, depending on whether you use independent contractors, your own employees or your own labor.

Create a Non-Disclosure Agreement

Non-disclosure agreements, or NDAs, are agreements that ensure that anyone who works on your app cannot use its code elsewhere, reveal its secrets, or use the code to profit themselves. Creating a non-disclosure agreement will prevent some business disputes from arising in your company, and they are relatively standard in the tech industry. That being said, NDAs are binding legal documents, so make sure you consult with an attorney when it comes to drafting one of these. You should also make sure that your attorney is aware of any potential state or federal restrictions that apply when it comes to these agreements. All employees and contractors must sign your non-disclosure agreement.

Talk With Experts in the Field

There’s no question that creating and selling an app can be overwhelming undertakings. The good news is that people have done it before you. To that end, talk with other developers, coworkers or attorneys about their experiences. Learn what they did right, what they did wrong and what they wish they had done differently. This will give you a much better idea about the mistakes you need to avoid making.

Your app idea is yours and no one else’s. Don’t put hours of work and thousands of dollars into a product without ensuring that you will be the one who ultimately profits from it. Follow these steps above, and you will be on your way to ensuring that your app idea is protected.



Should Your App Development Company Use a Mobile Workforce?

Many tech companies are turning away from big, ornate and costly headquarters and offering an employee-friendly alternative, which is a mobile workforce. Having a mobile workforce could make an app development firm more attractive to high-caliber talent. Consider these top four reasons that your app development company should consider offering a mobile work environment.

Employees Like It

Today’s workers like to be mobile. Being able to work from their apartment, the corner coffee shop or a beautiful park reduces their commuting time to next to nothing. They could spend that time learning, doing more work, exercising, meditating or volunteering. Being able to work from home is also ideal for people with mobility issues, young families, pets or social anxiety. A person who is able to work from home will not have to deal with a cubicle neighbor’s smelly lunch or the thermostat wars that take place in shared offices, letting them focus on their work in peace.

It Can Be Safer

Demanding a morning commute from your employees can be incredibly dangerous. Getting into a car accident is a major concern. Even a minor car accident could cause an employee to miss a few days of work. It could also run up expensive medical bills from a visit to the ER in case of injuries. In a major car accident, an employee could end up on disability leave for months. Allowing your employees to work from home or the coffee shop around the corner from their place means that they do not have to worry about getting into an accident on their commute.

Employees Save Money

A new graduate might not yet own a car, so not having to commute would free them from having the expenses of a car. The mobile employee will also save on the costs of parking permits or bus passes. An employee who works from home may not have to own as many sets of dressy work clothes, shoes and accessories, so they can save money on their wardrobe, too. They can prepare their meals and snacks at home instead of ducking out to go to the pricey coffee shop or cafe for beverages and meals during the workday.

Reduced Absenteeism

Employees are less stressed when working from home. There are many reasons for that. They don’t have to encounter the office gossip, the office complainer or the office mess-maker. If an employee has a mild cold or headache, they are more likely to complete their workday at home than if they had to drive into the office to work. Employees with children or pets may also have less frequent absenteeism when they are able to work from home.

These are just a few of the reasons to consider adapting how your employees work and how you operate the headquarters of your app development company. A mobile workforce offers advantages to your business as well as your employees. Switching to a mobile work environment is also environmentally friendly, and consumers are increasingly seeking out green companies.

Here’s another article you might like: How a Business Mobile App Can Help in Enterprise Work Management