22
Jul

Top 10 Benefits of Blockchain Technology for Businesses

Last 2009, the launch of Bitcoin moved blockchain from theoretical use to real-world, indicating that it was working. Since then, businesses have also tested how blockchain technology works for them.

Blockchain is a decentralized digital ledger system that records every transaction without a financial intermediary such as a bank. Big companies, government agencies, and charity organizations are being used to enhance existing processes and allow new business models.

The benefit of blockchain comes from its ability to share data across organizations in a fast and secure manner – without requiring anyone entity to take responsibility for protecting the data or enabling the transactions.

Blockchain and its features can provide numerous benefits to businesses, whether they use a public blockchain network or private or permission blockchain-based apps.

Now, what are the benefits of blockchain technology? Let’s start with the top 10 blockchain benefits.

10 Benefits of Blockchain Technology for Businesses

1. Enhances transparency

One of the most well-known advantages of blockchain is its ability to provide transparency. This feature may seem to conflict with blockchain’s promise for privacy and security, but both of these benefits can function in tandem.

On a public blockchain, all transactions are searchable and traceable. Users can search a complete ledger of wallets that contain Dragons to see how they are being used.

The level of transparency may provide customers with complete information of the production and distribution cycles of purchases made at their local grocery store or from major online retailers such as Amazon.

2. Greater Trust

Blockchain builds trust amongst entities when trust is either lacking or unproven. As a result, these organizations can participate in business dealings, including transactions and data sharing that they would not have done otherwise or would have needed the assistance of an intermediary to do.

One of the most often mentioned benefits of blockchain is the improvement of trust. Its value is apparent in early blockchain use cases that enabled transactions between businesses that did not have direct relationships but need to share data or payments. Bitcoin and cryptocurrencies, in general, are iconic examples of how blockchain allows trust between people who do not know one other.

3. Improved the security and privacy

Another significant benefit of blockchain-enabled technologies is their computer system security. The enhanced protection provided by blockchain comes from how the technology works: blockchain provides an unchangeable record of transactions with end-to-end encryption, which prevents fraud and illegal activity.

Moreover, data on the blockchain is stored throughout the computer network, making it very difficult to hack data on servers, unlike conventional computer systems. Furthermore, blockchain can handle privacy issues better than conventional computer systems by encrypting data and requiring permission to limit access.

4. Reduced costs for business

The blockchain nature can also help businesses to save money. It improves transactional efficiency. It also minimizes manual activities like data aggregation and editing, as well as reporting and auditing. Experts emphasized the benefits that financial institutions experience when using blockchain, stating that blockchain’s capacity to expedite clearing and settlement immediately translates into process cost savings.

In general, blockchain helps businesses save money by removing the middlemen – suppliers and third-party providers – who have traditionally supplied the processing that blockchain can perform.

5. Speed Transactions

Blockchain can handle transactions quicker than traditional methods since it eliminates intermediaries and eliminates remaining manual transactions. In some cases, blockchain can process a transaction in minutes or less.

However, times may vary; how quickly blockchain-based transactions can process depends on various factors, such as the size of each data block and network traffic. Nevertheless, experts have concluded that blockchain generally beats other rapid procedures and technologies.

6. Decentralization

One of the main reasons Bitcoin’s popularity is growing is due to decentralization. In this case of Bitcoin, miners from all around the globe keep an eye on and protect the Bitcoin blockchain’s integrity. By performing cryptographic computations, they validate transactions on the Bitcoin network.

Since Bitcoin is decentralized, it is difficult for outside organizations such as governments to manipulate or inflate it. This decentralization provides:

  • Quicker and cheaper worldwide transactions.
  • A solid store of value.
  • Resistance to censorship.

An attacker would need to possess 51% of the Bitcoin network’s global hash power to compromise it, which is costly and not sustainable over time.

7. Traceability and Visibility

With the blockchain ledger, an audit trail is present to track where the products originated each time exchange of goods is recorded on a Blockchain. It can assist not only enhance security and fraud prevention in exchange-related companies and help verify the validity of exchanged assets. The supply chain is more transparent than ever before, thanks to blockchain. It can use in medicine to trace the supply chain from manufacturer to distributor or in the crafts to give irrefutable proof of ownership. Organizations can also benefit from blockchain traceability by adopting it in-house.

8. Increased Data Security

Point-to-point encryption helps in the security of data while it is in transit and storage. Transaction blockchains are a safe method to store transaction data and transaction ordering. A strong P2P distribution of identical copies of the blockchain over a cloud computing network provides a third layer of security. Distributed data storage is better than a single-point data storage design, which has a greater chance of data breach. Data files are broken down into encrypted pieces, stored on multiple nodes, perhaps throughout different countries.

9. Speed Disaster Recovery

When blockchain technology is used, a record of transactions is widely disseminated. A blockchain is so helpful because it is made public or distributed to many authorized users. The failure of a single network node does not affect the original stock of the blockchain.

While any node is offline, the other nodes continue to work and update the blockchain. Any network node that experiences a failure can quickly catch up to the current blockchain database state when the node comes back online based on the transactional record of the blockchain entries, particularly if they have a secure timestamp.

10. Cloud Computing with Hyperledger

Hyperledger is a blockchain technology created as open-source apps as part of a collaborative initiative funded by The Linux Foundation. Multiple copies of an identical blockchain record make illegal data processing exponentially more difficult. The use of peer-to-peer networks to decentralize record-keeping provides a complete audit trail. Unlike bitcoin, there is no need or desire for privacy among hyper ledger users. These records can share in the cloud through cloud computing, and different parties can store identical copies for audit verification. The benefit is that the national government knows and controls who all the authorized users are; nevertheless, it is the users, not the central power, who keep the hyper-ledger with their efforts.

Final Thoughts

Finally, this brings us to the end of our discussion of the main advantages of blockchain technology. Now that you understand the significance of blockchain technology, you can form an opinion about using it.

Blockchain is a game-changing technology that will have a significant effect on every sector. Our focus was limited to the essential sectors so that you could relate to and understand their benefits. But, in the end, the decision is entirely yours. Hopefully, this article will help you in making the best choice to boost your business.

Author Bio

Jennysis Lajom is an IT graduate, a chemist, an eCommerce business owner, and a Korean drama fan. Her passion for digital marketing led her to a career in graphic design, editing, and social media marketing. She is also one of the resident SEO writers in the Softvire US and Softvire Australia

2
Jul

Augmented Reality Strategies and Tools to Use in Your Ecommerce

Who’s not familiar with the fun stickers and backgrounds on Facebook and IG camera apps on Snapchat? Or the IKEA app which overlays pieces of furniture in their full-scale model on your house rooms? All these are examples of augmented reality technology and more companies are finally recognizing the benefits they bring to their business.

While Augmented Reality seems intimidating for startups, small businesses, and individual entrepreneurs, this technology can actually be affordable and easy to use for them. Many eCommerce sites are using simple AR techniques to capture the attention of web goers and generate bigger profits. Statista previously published an updated report on AR technology usage by businesses. Their projection showed how AR tech’s value will rise to over US$18 billion. Another Statista forecast also revealed the consumer spending on AR-embedded mobile applications to reach the whopping US $15.497 million by 2022.

These numbers only show that businesses are now ready to embrace AR in their operations. The eCommerce sector, of course, can likewise gain the same array of benefits as physical shops are enjoying. This is thanks mainly to mobile apps. But how else can eCommerce businesses leverage augmented reality?

We’ll find out below!

How eCommerce Can Use Augmented Reality

More than any other sector, eCommerce can apply augmented reality in so many ways. With the ongoing lockdowns, they are bound to win more customers and make higher profits using it than the physical stores. Depending on the products, eCommerce business owns can use these most common forms of augmented reality:

1. Augmented Item Placement

Online shopping has been the go-to of consumers for the past year. eCommerce sites are getting more traction today than pre-Covid years. But shoppers are still a bit skeptical about shopping everything online, most especially when it involves furniture and electronic appliances.

Just imagine buying a side-by-side fridge and when it’s finally delivered, you find out that it won’t fit through the door or on the space where you want it to stand. To resolve this common predicament, eCommerce business owners can use augmented reality mobile apps to give shoppers a preview of an item’s size and other physical features.

IKEA has been the trendsetter in AR home placement. Their IKEA Place mobile app was received well by people as it helped them decide on the right furniture and electronics to buy without going back and forth from their house to the retail shop and carry heavy items just to check whether they will fit a space or not. And apart from the convenience that the app brings to shoppers, it also boosted customer satisfaction and loyalty.

2. Augmented Item Fitting

Augmented reality has also made it possible for shoppers to fit clothes, accessories, and shoes as if they’re trying on the real thing. Although shoppers cannot compare the experience of actually fitting an item, advance augmented reality apps now come with intelligent sizing analyzers so they can tell a shopper how it will fit in actual.

One of the popular apps to use this kind of AR strategy is the Nike Fit app which allows shoppers to have a 360-degree view of shoes fitted on their feet.

Another is the luxury brand, Michael Kors. The brand partnered with Facebook in 2018 to launch an AR advertisement that coincided with National Sunglasses Day to promote their new aviator models. Fans and shoppers were able to try on a selection of MK sunglasses by borrowing FB’s camera filters and stickers. Uses were even amazed when the glasses moved with them, making it look like they’re really wearing an MK on them. The hype it created helped the brand sell tons during the launch of their new aviators with +14% conversions.

3. Virtual Shop Tour

One of the most popular and talked about invisible pop-up stores in the 2010s was Airwalk’s Invisible Pop Up Store where users simply run Airwalk’s AR app to launch an augmented store where they can virtually shop for sneakers. It was tagged as the future of marketing as it successfully captured the attention of shoe-lovers and gave its profit a lift. eCommerce sites can also follow this trend and bring their online shop to space where their customers are. This gives online shopping a fresher face and provides buyers with a more unique experience.

Augmented Reality Software and Services for Online Retailers

Augmented Reality is something eCommerce businesses should try to gain an edge over their competitors and to keep leads enticed then engaged and later, loyal.

If you are not sure how to start your augmented reality journey, here are three tools to start with:

1. ZapWorks

For those who are not proficient in coding and making apps, here’s a software you should use. ZapWorks is a user-friendly program that creates simple augmented reality apps for eCommerce businesses that lets their buyers virtually try on their items or pop up a shop in front of them.

The toolkits are offered in different plans to provide you with more advanced features and tools through ZapWorks Studio and an easy and quick drag-and-drop interface in ZapWorks Designer for beginners. ZapWorks plans start at $60 per month (billed annually).

2. Augment

Augment gives another kind of AR power to eCommerce. While ZapWorks gives you customization tools to create your very own AR app, Augment serves as a preview tool that sellers can use to give their buyers a real-life overview of their product.

Augment plans start at $89 per month (billed monthly) where users can leverage the AR Viewer. For other functions, users will have to pay additional fees, but the experience will be more enticing for your customers.

3. Marxent

If you are planning to up your game by creating 3D apps, 3D catalogs, and other 3D solutions, Marxent is the right software to use.

Marxent allows users to create a 360 degrees product preview and a 3D space designer, benefiting not just the eCommerce sector but also the trades industry.

Key Takeaways

Augmented reality is taking the eCommerce game to another level by changing the way shoppers preview products and walk through a shop. This technology makes online shopping more exciting and engaging, which we can see from the many customer feedbacks for eCommerce sites using augmented reality strategies. So, if you are an eCommerce retailer and you’re yet to discover the wonders of augmented reality, today is the right time to do so. Otherwise, you are missing another opportunity to grow your business.

AUTHOR BIO

Engineer turned Writer. Donna found a deeper interest in expressing her thoughts through words rather than numbers. With four years of experience, she has now mastered different writing styles. Writing Technology Blogs for the computer software shop Softvire Australia is her latest stint. After work, she morphs into an anime and TV series fan.

3
Jun

Comparison Between Mobile App Building and Outsourcing (Pros, Cons, and Costs)

Mobile technology is now becoming the driving force for the digital era. The growing number of people owning a mobile gadget is increasing, and many are becoming more reliant on their mobile devices than their desktop or laptops. Thus building an app for your business is a wise move.

However, after you and your team have finally decided to come up with your app, many questions will surface. Who will build your app? How are you going to make it? Can your team members work on it? Are you going to outsource it? With the many questions that will come afloat in the air regarding your app development, you might face one of the most common dilemmas every business faces when they decide to build an app. Will you work it on your own, or have it outsourced from a third-party vendor?

It will be a critical decision to make as it will affect how your business app will perform. To help you decide, you can weigh the advantages and disadvantages of each option.

Option 1: In-House

Many businesses take the matter into their own hands when building their applications. While many established companies do this, it is good to weigh your pros and cons if you are inclined to have your team take care of the development process.

Advantages:

1. Your Team Knows Your Business Better

Leaning on internal workers building your business app means that they know what is needed in your app. Being with the company says they have a clear understanding of how the business operates and how an app can streamline processes for the benefits of your consumers. Your team knows your brand voice, your target audience, your vision as a company, and even your competitors.

Having all of these insights can help build an app that directly answers your customers’ needs. Though any app agencies can also learn these insights, it will still take time to get to know your brand more.

2. Faster Approval

Since the people working on your business app are staying in the same location as you, approval of any kind is faster and easier. It is also easier to orchestrate a review of the development of your mobile application. Instead of sending back and forth any design material, approval can be done instantly as your physical location permits you to do so. Communication is easily accessible, and discussion of any challenges met along the way can be discussed face-to-face.

3. Revision Flexibility

No app can come out ideally for the first time. Revisions are part of the process of anything that you have built from scratch. Working with your team can give flexibility over the number of changes you need to tweak and modify your business app. You can work on your app without the restrictions on the number of revisions allotted to you.

Disadvantages:

1. High Cost

When you are building your app with your in-house team, you need to start from scratch. It means additional training for your staff. If no one is eligible to create a decent app, you need to resort to hiring an extra employee. You also need to pay for licenses that are essentials in app-building.

2. Inexperienced Team

Since app building is not your forte, your in-house team also has a diverse background. While it can be done, working on your app can take a while, as some of your team members may still need to check further for references.

3. Additional Manpower

An app development team is composed of many professionals like designers, developers, analysts, project managers, team leads, and quality assurance engineers. If you only have quite a handful of these essential team members, you need to spend time, effort, and resources to fill in the gap for your team. You need to invest in the new workforce required to build your app.

Option 2: Outsource Companies

The trend for building an app these days includes leaning on outsourced companies. Many businesses and organizations lean on these third-party companies to come up with their mobile app.

If you want to outsource the building of your app but still think twice about this move, you can weigh on these advantages and disadvantages.

Advantages:

1. Cost-Effective

Outsourcing your app development process can help you with some money that you can use on other things essential in your business. Since you do not have to worry about licenses and even other infrastructure needed for any app development, you do not have to spend a significant amount to purchase it. Your third-party app development company will provide all the essential requirements.

2. Experts In The Field

Since you are tapping an outsource to do your business app, you are partnering with people who have years of experience under their belt. These people are considered experts in their field, and you will have peace of mind knowing that a team of professionals will handle and focus on your app development process. Instead of doing time to time check on the status of your app, you can spend your time on other tasks on your business.

3. Faster Time To Commence

An outsourcing company for any app-building already has a complete set of app builders in their team. It means that they do have to acquire additional time to look for a teammate who fills in the gap. They do not have to spend extra time learning from resources on how to build your desired app. Because of this, outsourcing ensures that your app will be started right away.

Disadvantages:

1. Communication Issues

Since you will be working with a different team from another company to build your app, you might be dealing with people in different time zones. This situation can result in communication issues while working on your app. However, if you are working with top-notch companies, they can adjust to your time zone.

2. Limited Revisions

Working with an agency to build your app means working on a budget that gives you limited restrictions. One of which is the number of revisions you can have on your app. It limits your feedback, and if ever you still want to have another set of reviews and changes, you have to increase your allotted project. Fortunately, most outsourced agencies these days adopt agile methodology where your projects will be divided into a set of modules that allows you to check and suggest changes along the way.

Conclusion: Should You Outsource or Build Your Own?

New normal business strategies require ingenuity and sensibility to thrive in these changing and challenging times. So you need to weigh your capacity and resources as a business before deciding to outsource or build your own app. The build is simply the beginning of your mobile app development. There are more expenses and maintenance costs that you would have to shell out in the future as you continue to improve your app, its services, User Experience (UX), features, and even community. Mobile apps make better business and outperform web apps significantly.

The battle on which option you will choose to build your app will all depend on you. It will depend on factors like time, resources, and the amount of risk you are willing to take. Whether you choose to build your app with your team or have decided to partner with third-party developers, you should always consider your business objective, long-term strategies, and the pool of resources. You should also note that what works for other companies or your competitors will not work for you.

Author Bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

11
May

Need to hire a Java developer? Look for these six must-have skills.

Despite the advent of new technologies like Python, Java continues to be the premier choice for building secure, scalable & robust web applications. The fact is that 7.1 million programmers use the Java language worldwide without any doubt. We can say that Java is a coding language with tremendous demand and Java developers are the most sought-after asset for IT companies around the world.

Java is stupendously used in every possible application software. Hence, it is essential to understand how important it is to achieve hands-on experience in the latest framework and libraries. Being a Java Developer requires effort and dedication, but this path is an investment. These invested skills will take your career to the next level time and again as you go.

Whether you are an aspiring Java developer seeking pro tips to improve Java skills or an experienced coder who hopes to bag their dream job in a big MNC, read this blog post to know the six must-have skills to achieve your goals.

#1 DevOps Tools

DevOps tools facilitate effective sharing and exchange of resources, mainly in the business sector. The tools make it easier by bringing in new flow and addressing critical aspects of your DevOps environment by automating the process chain using Build, Test, Deploy, and Release features.

DevOps’ knowledge of various tools such as Jenkins, Docker, and Kubernetes is a must for a modern Java coder. THESE DAYS, most IT companies check whether the interviewing candidate is familiar with the continuous integration & deployment of these tools.

Although a beginner in Java needs basic knowledge to crack the job interview, a senior Java developer must be familiar with the best coding practices, creating environments, guidelines, and building scripts.

It is profoundly recommended that a Java coder must learn the DevOps tools such as Kubernetes and AWS, along with Jenkins and Maven.

#2 Spring Framework

A Java developer must be familiar with the Spring Framework. Most IT companies prefer Spring Frameworks such as Spring Boot, Spring MVC & Spring Cloud for coding web applications and APIs.

Spring Framework is a critical requirement for modern-day software, makes web applications testable. It provides a comprehensive programming and configuration model for modern-day Java-based enterprise applications. The critical element of the Spring Framework is its infrastructural support at the application level. Spring makes programming Java quicker, easier, and safer for everybody. Its focus on speed, simplicity, and productivity has made it the world’s most popular Java framework. So indeed, every Java Developer must familiarise themselves with the Spring Framework.

If you are a fresher, start with a Java and Spring tutorial to learn the basics of this incredible framework. However, if you are familiar with the Spring framework, start exploring the advanced options like Spring Cloud and Spring Boot for developing feature-rich Java applications.

#3 JUnit and Mockito

What draws a fine line between an average Java developer and a good Java programmer is the unit testing skill. An experienced and talented Java coder writes unit tests for their code.

JUnit and Mockito are both open-source tools. JUnit is a programmer-oriented testing framework for Java made simple to write replaceable tests. JUnit is xUnit architecture for unit testing frames. Mockito is a mock testing framework applicable for unit tests in Java. It enables you to write clean and straightforward API (Application Program Interface).

Testing over the past decade has come a long way with many advanced tools for unit testing, automation testing & integration testing for Java developers.

For those new to Java, testing JUnit is the best library to begin. Then, you may move onto Mockito to strengthen your profile as a specialist Java programmer.

#4 Learn APIs and Libraries

If you ever spoke with a professional Java developer working in a top IT company, you probably notice their extensive knowledge of APIs and the Java ecosystem.

Java is the world’s most prominent programming language with tons of APIs and libraries for doing anything and everything. To be a better Java developer, you must be familiar with some of these key APIs, such as XML processing APIs, JSON processing APIs, and Unit Testing libraries.

#5 JVM Internals

If you want to be a serious Java programmer or developer, start learning the JVM intervals, their different parts, and their functionalities.

Java Virtual Machines(JVM) is a machine whose purpose is to execute other programs. As it is one of the skills a Java Developer must familiarise themselves, its functions are pretty primary. JVM functions to allow Java programs to run on any device or an operating system. The secondary function it holds is to manage and optimize program memory. JVM’s three aspects are considered to be specification, implementation, and instance.

If you are well-aware of the JVM Intervals, you can easily code high-performance and robust Java applications using them.

#6 Microservices

Microservices are primarily used in the development world. They are an architectural style that develops a single application as a small service set. Microservices like Ninja Web Framework, Play Framework, Restlet, and Spark Framework are examples that can be used to develop Java.

Developers require this skill to create more complex applications that are better developed and managed as a combination of small services that work tenaciously together for more application-wide functioning. Microservices resolves organizational issues. Many hyper-growth companies like Netflix and Twitter make use of Microservices. Hence, it makes an essential skill a Java Developer must know.

The Java architecture is continuously changing; IT companies worldwide are making a transition from monolithic applications to microservices. It is the right time to learn about the Microservices architecture and create Microservices to stay in line with the growing trend.

Let’s Wind Up

To crack the Java interview from a top MNC, you need to be confident first so that the interviewer can trust your skills and open the door of opportunity in front of you. Whether it is simply a software developer, you must showcase your abilities and skills with relevant certifications.

Author Bio

Viswanathan AG is a professional IT trainer with Edoxi Training Institute Dubai also extensive experience in programming. He is an expert in designing training courses with technical content and real-time examples. He is effective in imparting knowledge through superior verbal communication skills and an active listening style.

20
Apr

How To Secure The Integrity Of Your Mobile App

Mobile apps dominate the digital world, with over $935 billion expected sales by 2023. Just this year, there are 1.96 million iOS apps available for download on the Apple App Store, while around 2.87 million apps are available for download on Google’s Play Store.

Consumer’s dependency on mobile apps is staggering as well. Almost half of the mobile phone users open an app more than 11x in a day. In fact, one mobile phone user alone uses ten mobile apps in a day and around 30 mobile apps in total for a month.

Mobile phone users are now at 5.22 billion out of a 7.83 billion world population. Imagine how much money apps, especially the most famous ones, are making for every single download by all those consumers. Based on these figures alone, we can see that the mobile app and software development industry is thriving.

The Mobile App Industry Keeps Rising

There are apps for every skill set and interest level, preference, and purpose. You can play music at the click of a button or open an app for the latest recipe. You can ask an app to order groceries quicker or become a household DIY expert through DIY design apps.

As a result, the mobile app industry is burgeoning, and the possibilities are vast. In fact, the industry’s market size is close to $80 billion, with a forecast increase to $100 billion by 2022.

Mobile apps even became more in-demand during the rise of the pandemic. With so much growth in this industry and an explosion in customer demand, there could be a movement to bring an app from idea to retail marketplace in a matter of days, dodging the levels of safety and testing that can put an app and its potential users in a compromised security situation.

As a matter of fact, hackers and cyber thieves often attack mobile apps because it is easier to breach due to major bugs that make it vulnerable to an attack and user compromise.

To that end, even the fastest product development phase must include critical steps to ensure that the app is as reliable and as user-friendly as possible while being safe and data-protected.

How to Build Secure Mobile Apps

Below are some of the critical steps that a developer cannot afford to overlook when it comes to securing the integrity of mobile apps:

1. Use a Secure Code

Often attackers exploit code flaws and vulnerabilities to obtain access to an application. They will want to reverse engineer and tamper with your code, and all they need to do so is a public copy of your app. Malicious malware attacks more than 11.6 million mobile devices at any one time, which is concerning.

Consider the code’s security from the outset, and harden it to make it more difficult to hack. Code can be obfuscated and minified to prevent reverse engineering.

Testing should be repeated regularly, and vulnerabilities should be fixed when they are discovered. Create the code in such a manner that it can be easily upgraded and patched. Maintain your code’s agility to be modified at the user interface if there is a leak, and use code hardening and signing to your advantage.

2. Leveraging HTTPS Protocol

HTTPS is an abbreviation for Hypertext Transfer Protocol Safe. Web users can be used to having HTTP in front of their browser URL. However, the inclusion of the basic “S” is crucial.

Sites and applications built using this protocol are more stable than their competitors and, therefore, less resistant to a hacker attack. Any website that allows consumers to enter personal details, such as their name and address or credit card number, can do so over HTTPS.

HTTPS operates by encrypting the contact protocol with Transport Layer Encryption to protect all internet transfers and computer networks (TLS). It is a method that experienced developers might be more familiar with from its predecessor, Stable Socket Layer (SSL).

When activated, TLS encrypts data as it is transmitted between a single program and a larger server. It means that the credit card number, for example, is not sent verbatim. Instead, it is conveyed as a jumbled up and thus illegible code.

But why bother with this extra encryption step? Why not just leave the contact protocol alone? The solution is found in how conventional HTTP protocols distribute results.

Simply put, this unencrypted mechanism is invalid. As a result, there is little to prevent anyone of malicious intent from spying on data as it flows through the web or between networks.

When this arises, the hacker can intercept the information and adjust it for his or her benefit. At times, the hacker can entirely halt contact, prohibiting a user from accessing an application and vice versa.

TLS, on the other hand, employs X.509 public key certification, key encryption, and a two-way symmetric key protocol to keep data as secret and confidential as possible. The encryption key is needed for the decryption process, which converts the encrypted code back into legible details.

This protocol validates the server’s identity before sending data. Then, before submitting the files, it encrypts and preserves them. This process guarantees that messages are consistent and that data confidentiality is maintained in the production process.

Regardless of if the data is being used, it is still encrypted using HTTPS. As a result, developers also use it to help secure and preserve data in fields ranging from databases and emails, hard drives, and individual devices.

3. Utilize Data Encryption

Developers must encrypt all data exchanged through the app. Encryption is the process of scrambling plain text until it is nothing more than a jumbled incoherence to everyone except those who have the key. It ensures that even if data is compromised, hackers would be unable to read and use it.

As government organizations are revealed seeking permission to hack iPhones and decode WhatsApp texts, you can understand the importance of encryption. Hackers can’t get in unless they force their way in.

4. Cleaning and Clearing the Cache

Data storage, especially in the software creation realm, should be data secure. As a result, a cache can be a dangerous place for information to stay for an extended amount of time.

In a nutshell, this is a part of either hardware or software that acts as a data-keeping ground. When this data is cached, it is accessible locally, making it easier and faster to retrieve.

Anyone who has ever had trouble navigating a web page and then chooses to open the archived version will testify to the speed at which this content is available. It is essentially a replica of the existing data or a snapshot of a previously stored version.

In the case of smartphone applications, caches hold information that must be available in the future. For example, an app can save your login details or username, so you don’t have to type it each time you use the resource.

As a result, a user’s mobile device inevitably becomes a sort of storage place for a myriad of cached information, keeping this data close at hand if specific websites or apps are reaccessed.

It is in a user’s best interest to clear his or her cache regularly. It will not only free up precious space on your mobile computer but will also ensure that your private information, including passwords, is no longer open to surveillance.

It is particularly critical for those who use Android apps regularly, as they need to store massive amounts of data in smartphone caches. This data will become compromised as it lies, risking not only customer protection but also frustratingly long loading times and other web and device malfunctions.

5. Use Libraries with Caution

When using third-party libraries, exercise extreme caution and thoroughly validate the code before incorporating it into the program. Any repository, no matter how useful it is, can be extremely dangerous for your app.

For example, the GNU C Library had a security flaw that enabled attackers to execute malicious code and crash a computer remotely. And this oversight went unchecked for more than seven years.

Developers may use controlled internal libraries and enforce policy constraints during acquisition to protect their applications from library bugs.

6. Making Code Obscure

Obfuscating the coding of a specific project is the best idea for software developers to pursue. Simply put, this involves making it vague or even incomprehensible, making it difficult or practically impossible for hackers to understand.

You may use this move to make the intent of your code more ambiguous. Alternatively, you might be defending unique principles within the code that you need to keep secret.

Whatever the justification for undertaking this move, the good news is that app creator tools are available to help automate this process and the whole creation path. However, it is possible to do it manually as well.

Developers may use an obfuscator, a technique known in the industry, to translate standard, simple source code into a version that functions the same but looks somewhat different to the outside eye.

Developers may use various approaches depending on the size of the project and the level of protection. They can decide to exploit and obfuscate the entire source code or only a portion of it.

They may also choose to keep all of the metadata or delete it in sections and rename their class and variable labels to names devoid of context and consistency.

Although data extraction is an integral part of this method, bear in mind that there are many situations where a code’s obfuscation is strengthened by inserting needless and illegible lines into an app’s binary.

7. Do Not Use Unauthorized APIs

APIs that are not permitted and are incorrectly coded can unwittingly grant hacker privileges that will be heavily violated. Caching authorization knowledge locally, for example, enables programmers to reuse it when making API calls quickly. It also makes it easier for coders to use APIs, which makes their lives easier.

It does, however, provide attackers with a loophole from which they can steal privileges. APIs, according to researchers, should be accepted centrally for optimum defense.

8. Fortify Authentication

Since some of the most severe security breaches are caused by insufficient authentication, high-level authentication is becoming increasingly important.

Simply put, authentication refers to passwords and other personal identifiers used as entry barriers. Indeed, a large part of this is based on the application’s end-users, so as a developer, you can encourage your users to be more open to authentication.

The apps will be programmed to accept only solid alphanumeric passwords that must be refreshed every three to six months. Multi-factor authentication, which combines a static password with a dynamic OTP, is becoming more common. In the case of susceptible devices, biometric authentication such as eye scans and fingerprints may also be used.

9. Apply the Theory of Least Privilege

According to the theory of least privilege, a program should be run with only the permissions it needs. Your software does not need any extra permissions to function.

If you don’t need access to the user’s contacts, don’t ask for it. Disable any unnecessary network connections. The list goes on and on, and it is heavily dependent on the app’s data, so perform continuous threat modeling while you update the code.

10. Conduct Tests Regularly

The process of securing the app is never-ending. New threats emerge, necessitating the development of novel techniques. Invest in intrusion detection, vulnerability simulation, and emulators to periodically test glitches in programs. For each update, they are fixed, and updates are released if required.

The plethora of immense data breaches in the last few years alone is causing individuals, businesses, and organizations to heighten their cybersecurity practices. With mobile app development, security will become a vital and unique selling point for mobile phone users, more than usability and visual appeal.

Conduct regular testing, so you know your app is secure and does not compromise you, your business, and your consumers.

Conclusion: Secure Your Mobile App Users at All Cost

Data protection, transparency, and security should be a top-of-mind concern for mobile app developers. It provides a sense of security to consumers that improve an app’s trust rating. If trust ratings increase, sales will eventually follow, even exponentially.

Making a sale is essential, but it should not be the primary driving force you want to make an app. Make an app because you want to add value to consumer’s lives. Be a strong gatekeeper between your consumers and cyber attackers that want to exploit them.

Never sacrifice safety for sales. When your app compromises your consumers, you will lose those sales entirely, not just for one app but also for all apps you develop. Incurring a bad reputation as a mobile app developer is not good, of course.

Securing your app starts from its conception on paper and down to every stage of development. Good developers are proactive developers. They aim to be a step ahead in ensuring the data they collect is kept private and secure, adding layer upon layer of security just to make sure their consumers are protected.

After all, your mobile app’s integrity starts from your integrity as a mobile app owner and your mobile app developers’ integrity.

As for individual mobile app users, do not just rely on app developers for security. You need to have cybersecurity practices to ensure your data’s integrity as you use your mobile apps. Choose only to download apps that are verified and reputable. Look at peer reviews and user comments first before you download anything, and use security apps like antimalware apps and VPN (Virtual Private Network) apps to harden your mobile phone security.

In the end, cybersecurity is everybody’s business.

AUTHOR BIO

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

23
Mar

10 Steps on How to Start a Tech Startup

The continuous innovation has pushed many industries to integrate technology into business and benefit from it. Excessive demand for advanced solutions in the market encourages businesses to explore the new business field, their tech solution.

Many people in business initiated to build a tech company. With the startup of a tech company in the IT industry, small tech companies can provide their customers with software solutions, web development solutions, digital marketing solutions, mobile app solutions, etc. for their client’s use.

With the help of a web development company, you can build your responsive and efficient online presence. As they will provide startups with software developers to scale up and succeed.

There are many factors considered before, like budget, hiring developers, looking for clients, and providing exceptionally good service.

Here we’ll provide you with some tips about how to start a tech startup company:

Make A Goal

To start a tech company takes time to think about it. Why? In some cases, it better not start it.

One of the amazon million-dollar bedroom best sellers has said that the judgment of not starting a company has helped it. You need to be quite specific about your idea of starting up a tech company.

Pop-up ideas of starting a business or creating software can get very impressive after breaking down the software into the parts and checking whether it is passable for newcomers or is workable in the market; if it’s not, why carry on.

On the other hand, you can make your idea a product that will help people solve their problems. If your product solves problems and helps people improve their lives, you are on step two.

Define A Minimum Viable Product/Services

To define a minimum viable product, we have a separate article about building an MVP, as it is one of the product’s most basic functions.

Your product should consist of all the basic features and problems which you are trying to solve. Just to understand this, the candle is the best example. When there was no electricity, it brightened the dark space.

As innovation continues, we have created more powerful LEDs than their ancestors, and it also saves energy. This will lead you to the 2nd step that validates your MVP.

Validate Your MVP

There are different ways to validate your MVP, as mentioned in the above points. You need to check that it fulfills the two situations: either it solves the problem or improves people’s lives.

Is the public ready to buy, investors ready to invest? Can you see yourself making a profit from your product in the next few years? To consider your product validity is the next competition.

Consider Your Competition

Competition is often recognized negatively. Competition helps to build your business as it gives you to validate your product. If there is competition in the industry, then that makes your product valid. To check demand, there should be the market size and competition.

Learn from what they have done or do what they don’t do. Don’t get confident; first, ask yourself how far these businesses will go. If they are a thousand notches far from where you are, you need to go back to the first step.

Understand The Basic Business Workflow

To handle your business, you need to focus on managing your workflow of the business. To get things done, you need to assign tasks and ask people to do them.

To cut costs in your business, no matter how much effort you put into it in the end, you will have to get people who work for you.

Because of this, you can determine the flow of work that is best for your people and the business. After that, you will be able to identify the limitations and scope of the business.

Always Have A Plan

If you fail to plan, you plan to fail, as was once said by benjamin franklin. Always have a backup plan, so whenever you fall, you have something to fall on.

You might be too early to start the business, to start the tech company, have your exit plan with yourself. So that you don’t lead to misery in case if anything happens.

Market

To avoid failure, market your product by understanding the market’s strategy and the industry. Nowadays, there are many startup communities; it might be in your area. Try to interact with your community and the people and learn to get your company’s potential clients.

Fight Adversity

Younger companies are erect and lead to more failure. Learn how to manage risk or else have someone to do it for your team. Keep a check on your failures; you will get to know when to put the exit plan on the deck or else play the game with more drive as we know that failures can still bounce back.

Where you leave, pick up from that phase, and never leave the focus. Get the vision of your product and help you need it but within your capacity. Have a master plan of everything helps, and here the help means you can lead your product to success by hiring the best team.

Hire The Best Team

A key component of the company’s success is building the best web development company. Focus on a fundamental trio in the business, which helps a lot, that is, marketing, accounting, and operations.

For companies that are in the tech industry, it is difficult for them to hire. Besides the shortage of software developers in the United States, other developers’ salaries will not be affordable as the other developers start the business as it is already a risk-taking business.

Get Funded

Following all the steps you came so far so now you have a validated idea. To make money and reach new heights.

For that, you just require to double on the things that are turning out to be productive. Funding provides you with this freedom.

Conclusion

Correct Vision and determined passion can make a great foundation for a startup company, but if the steps are not followed properly can change in desires can take the company under the wrong route.

A successful business is built with cautious investment and proper funds allocation. Also have learned from previous failures and lessons and apply them in your startups. Choose your web development company wisely and their designed route will build an efficient and effective online presence for your business plan.

In case if we would have missed out on something feel free to comment and let us know. If you are benefited from our blog do let us know. We appreciate your comments.

26
Feb

10 Tech Startup Ideas in the New Normal

A significant change to online operations occurred at the height of the global pandemic in 2020. The pandemic that upended our lives changed the way we operate and do business. Tech startups also began to flourish, like cloud-based touchless solutions catering to demands in the new normal.

Amid a time of crisis comes tech startups rising to the demand of a new normal economy. It opened up new opportunities to build unique models for various enterprises.

Let’s look at ten of these tech startups ideas in the new normal:

10 Tech Startup Ideas You Can Try this 2021

1. Meal kits and food delivery

The food-tech sector suffered quite a blow as both public, and private establishments were closed or reduced operations to observe social distancing restrictions in 2020. But after the initial effects of the lockdowns, border closures, travel suspensions, and the like, food tech startups began to pop up like mushrooms, using online channels as their primary avenue for reaching their consumers and selling to them.

In fact, we have seen during the pandemic that food businesses are one of those businesses allowed to open because it is considered as “essential.” So even if restaurants and other food establishments had to stop dine-in services, they were able to serve their customers through other means, like through drive-through experience or food delivery.

Food delivery services increased dramatically around the world, and even grocery delivery also increased. Analysts estimate that online food distribution industry sales will rise by 40% over the next two years, with the five largest markets currently estimated to receive over $107 billion in revenue combined.

But even before the pandemic, there was already an increasingly growing focus on sustainable living. It gave way to many food-tech startups wanting to meet the growing demand for eco-friendly and healthy food. The market for next-generation food is growing simultaneously with the world’s population and is currently in the trillions of dollars.

New developments in the food tech industry promise to give consumers confidence in their food. More and more people are also interested in foods that support their immunity in the face of the pandemic, and experts foresee the trend to continue in 2021.

2. Box Subscriptions

Even before the pandemic, box subscriptions were booming for everything from food preparation kits, gardening kits to beauty products. And because most event venues and restaurants have closed or reduced capacity, do-it-at-home event kits are also in demand.

Owing to an increase in consumers who choose to escape crowds and get all delivered right to their doorstep, these tech startup companies have recently seen a spike in new customers.

The most significant benefit of box subscriptions is their ability to pick customized product suggestions based on consumers’ tastes and interests. For instance, there is a revived interest in home-based hobbies and DIY activities, such as constructing model aircraft and trains, origami, and sewing.

Top-quality goods combined with outstanding customer experience would help to make any subscription service stand out in the competitive market.

3. Third-Party Delivery Services

Third-party delivery services are one of the new normal business boons that gave the opportunity for tech startups. Aside from the usual logistics-centric businesses in this niche, many new entrepreneurs compete with large-scale operators, prioritizing a locality or a particular type of service.

For instance, when shops opened on partial capacity, consumers opted for small-scale third-party delivery services to minimize pick-up and delivery costs. It was also beneficial for shop owners since they do not have to manage all incoming orders.

These third-party delivery services also opened up new jobs, especially those who may have lost theirs during the massive lockdowns happening in most countries affected. Consumers took control of where they are buying their food and how it would be delivered to them, so more and more entrepreneurs needed to innovate, including outsourcing independent riders.

You can even go to Facebook, for example, to book riders that serve their specific locality or specialized in delivering a particular product. As of now, this has turned into a viable option for small-scale business operators and tech startups. The trend is foreseen to continue well into 2021 as a new normal standard beyond the pandemic.

4. Web Design and Development

Since massive numbers of businesses had to move online, not all of them have a creative and technical team who can handle the requirements and workforce needed to go live. It is why tech startups in the web design industry are also on the rise.

From web development to web designers, SEO content managers, and Social Media Marketing managers, the demand from businesses of varying industries is still increasing.

In the case of businesses that previously relied solely on their brick-and-mortar operations, they need a lot of help in building an online presence, producing professional-looking websites and social media accounts, and managing all this daily for continued engagements and lead generation.

Digital marketing skills are also in high-demand, as businesses venture into promoting their brand and selling their products or services online. Web design tools are also in-demand, so those who have the skill for web design and development can create tools to cater to this need.

The web design and development business increased by 6.6% in the past five years, producing $38 billion ROI in 2019. As business owners were opened to this lower-cost but high-yielding online promotion gateway, experts believe that this trend is one that will stick for years to come.

5. Education Technology (EduTech) Startup

The education sector received the most attention during these challenging times. Investors are putting money into EdTech startups to help educational institutions and education-based businesses as COVID-19 persists.

There have been alternative approaches to education, including distant learning and homeschooling, for many years. It was only recently that they entered the education market as a major player. EduTech startups focusing on helping parents and schools handle the new normal learning mode continue to be more in-demand.

Addressing students’ needs to continue learning using digital modalities has opened many opportunities for education-based businesses to thrive in the pandemic. It also gave way for professionals in the field to develop touchless solutions themselves, using the power of digital media, information, and technology, and even social media to engage with students, their families, and other teaching professionals.

For example, Micro SaaS companies creating apps for online classes or modular learning became more available. Other EduTech startups focused on converting printed materials into ebooks and online reference materials.

The fact that the pandemic is not yet over and is seen by experts to persist in the next 2-3 years, several organizations have already taken measures to design an effective online curriculum. As distance learning is taking the mainstream, it is also showing a plethora of possibilities for the EduTech industry.

6. Services for Remote Work

Remote working isn’t going anywhere. On the other hand, it will only widen over time. For those that are already working remotely, the new work-from-home setup is not new. For office employees, though, it may be challenging to switch to working remotely. For the right entrepreneur, this may be a promising possibility.

If you’re someone who has worked remotely for many years or has handled distributed teams, you can use your skills to build your own tech startup to help companies make the transition. Any company will have to change to this new paradigm.

You can focus on launching a business that caters to remote work or provide tools for remote workers to do their job seamlessly in this new working environment. In particular, companies like Zoom rose to prominence in 2020 because it was a great choice for a range of use cases, from small group calls to large-scale ones.

Although they had some technical and security problems at the beginning of the pandemic due to the massive surge of users, they were able to bounce back immediately, and service companies, schools, and the like safely and efficiently conduct their Zoom meetings and webinars.

If you can build a tech startup along these lines, go ahead and don’t be intimidated by the big players. You can concentrate on a specific area, a particular industry, or perhaps with a niche, such as independent online vendors. You can even open a tech startup to cater to a specific age group, like older adults in the workforce who are not tech-savvy and are wary of their online privacy. The opportunities are expansive.

In such challenging and changing times, anything that focuses on communication, organization, security, collaboration, or time management can make your tech startup boom.

7. Tech Consultancy for IT and Cybersecurity

Most businesses shifting online have faced many challenges this past year, particularly from a technical perspective.

With the prevalence of working from home becoming more prevalent, businesses had to set up more permanent, stable, and dependable IT infrastructure. You can build a tech startup that answers this need.

You can offer consultancy services to help businesses select and set-up the appropriate software programs and resources while hardening their systems to protect data, employees’ work file access, and financial transactions.

8. Invoicing for Freelancers or Micro Businesses

Due to invoicing and payment frequency, freelancers and micro-businesses rely on their monthly recurring revenue (MRR). They must thus be able to send out invoices and receive payment quickly and securely. Your technology startup can concentrate on this unique niche and offer reliable tools for subscription and billing.

An integrated financial report calendar for incoming invoices, as well as a forecast feature for possible monthly sales, could be part of the system. An improvement in customer satisfaction, along with a net increase in revenues, can be seen in these kinds of software services, which help corporations and independent workers improve customer satisfaction and increase revenues between 25% and 95%.

9. eCommerce

Developing a simple and easy website along with a mobile app is a great way to expand your business or move it online. In the new normal economy, eCommerce is booming rapidly, not just for large-scale companies but also for SMEs (Small-to-Medium-sized Enterprises) and independent entrepreneurs. Talking about the eCommerce business, it’s the best time to start one.

Commerce tech startups can take advantage of the fact that they can serve all kinds of industries marketing their products and services online. Even if there are a myriad of eCommerce services in the market, there is still room for more. That is how dynamic commercially viable this industry is today.

10. Podcasting

Podcasts have seen continued growth even amidst the boom of social media channels and video streaming content. 55% of US consumers are podcast listeners just in 2020 alone.

This internet-based audio content has impressive digital technology effects on information and communication. It produces widespread accessibility of audio for on-the-go consumers because it allows users to consume content even while multitasking.

Podcasts can strengthen a brand’s popularity and its connections with its target audiences. It is a great avenue to optimize different marketing strategies and open up new lead generation avenues available only to podcasters.

Your tech startup can be about helping businesses, influencers, and other content creators start and maintain their podcasts. You can also just focus on particular podcasting tasks, such as content creation or audio editing.

Also, try venturing into creating podcasting tools or integration tools that connect podcast channels seamlessly with other software or applications.

Lastly, you can also focus on podcast content marketing only to conduct brand awareness strategies, audience building, and promotion, either for a business enterprise or an independent podcaster.

Conclusion: Relevance is Key for Tech Startups in the New Normal

Tech startups are a robust business model that allows you to cater to people’s specific needs, preferences, and demographics. That’s the beauty of a tech startup because you don’t need to go big or fill every need. You can focus on the kind of customers you want to serve and the niche you want to be known for. You can start by researching what kinds of services your niche needs. Explore if the need has been met, then identify what you can offer to fulfill the need. It is your opportunity to build something incredible and see your tech startup business grow.

Author Bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

8
Feb

How Technology Will Transform Our Lives In 2021

2021 is becoming a great launchpad for change and innovation. There will be major advances in areas such as artificial intelligence, space travel, virtual reality, and quantum computing.

Digital Technology also continues to produce massive innovations for society’s greater convenience. It makes people’s tasks easier and more precise. Along with digital technology, non-digital technologies are used for machinery and equipment, industrial use, and in the home.

Emerging innovations are also producing apps and other online platforms targeted at the same industry or market.

Moreover, many large tech companies like Google and Facebook, among others, have been establishing strong presences in these fields, although Canton believes we’ll see promising newcomers that can challenge these incumbents.

2020 was a year unlike any other. Other corporations and enterprises, as well as state and federal government agencies, had to alter different aspects of their operation, but technology helped handle these changes.

Rather than slow technology down, 2020 accelerated transitions to a more digital society. In the coming year, we will be seeing all kinds of change as the world adapts to a new normal. Here are some of these innovations in technology changing and making an impact in 2021.

7 Technology Developments in 2021

1. Cloud Computing Takes the Stage

Cloud computing is a bi-part system with front-end client devices and back-end data storage and servers, which are remotely located from the users and linked through wireless connections.

Cloud computing is an on-demand network access system for different resources like networks, storage, software or applications, services, and the like, requiring minimal service provider involvement and management effort.

Cloud computing comprises centralized hosted applications such as Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS), and Software-as-a-Service (SaaS).

It’s a massive trillion-dollar industry, but with the integration of the IoT (Internet of Things) technology, the cloud becomes cost-effective and affordable for businesses. Developers and manufacturers can render IoT applications with lower overhead costs hardware/software.

2. Mobile Health (mHealth) Becomes Mainstream

Technology changing has also had an influence on how individuals live their everyday lives. It inspired unconventional ways of doing traditional things. Case, in fact, is how the health sector was revolutionized, giving way to mHealth technology.

The growth of mHealth or Mobile Health is one of the most exciting technological advances in the medical sector. People have become fully dependent on these technologies with the rise of mobile devices.

For example, the doctor-patient relationship has been reinvented and transformed as it allows users to monitor their health, verify relevant medical conditions, and achieve any fitness objectives.

These days, many are also into wearables that help track their health on a regular basis. However, as demand continues to grow, many threats to security have also begun to come to the surface. Despite this, and primarily out of necessity, mHealth will continue to rise, and will even become mainstream in the years to come.

3. Internet of Things (IoT)

IoT, or Internet of Things, are smart devices, vehicles, and even appliances equipped with electronic sensors, software, actuators, and connectivity that allows connection and data sharing in a wired or wireless system or network.

The possibilities are endless with IoT systems. Smart cities are moving out of conceptualization phases to actual implementation because of this changing technology, which is under the arm of Artificial Intelligence and brushing elbows with Machine Learning.

These innovations are being applied to build smart city networks and similar systems soon. IoT will revolutionize industries and sectors like agriculture, transportation and aviation, mining, energy, even businesses, and health care. IoT, as we know it, is reshaping the Internet, making the Internet more embedded into our lives. The IoT is the next big thing in the digital age.

IoT is a type of technology meant to make our lives better, and should not be feared at all. Countries around the world are already becoming more and more aware of how IoT can be integrated with the fabric of our modern society. The most progressive ones are already creating measures to regulate such technology so that it will not be used to control users or invade their privacy.

As IoT technology continues to develop and integrate into our daily lives, we will see how our lives will be made more convenient. The shift towards IoT cities may be a long and tedious process, but it is already changing our digital lives more and more, especially as we are moving towards more touchless solutions in the future.

4. Machine Learning (ML)

We generate more data in an hour than was generated in the entire 2000s, and more data will be created in the next three years than was created in all the past 30 years. In 2020, the world’s efforts will be geared toward creating vaccines, new therapies, and other means to help the world’s people stay safe during the pandemic.

These efforts involved massive data collection and processing. The only practical way to deal with all the data is to use ingestion and aggregation methods, coupled with Machine Learning (ML) models. Clearly, Machine Learning is becoming more and more mainstream.

In 2021, we’ll see a big explosion of Machine Learning models. This technology will be part of the production process, allowing it to spot problems in real-time.

ML models can help farmers intelligently handle resources like soil and water. In parts of the world where small-scale farmers are the majority, pushing ML models into new and various applications and collecting data closer to the edge will be revolutionary. It will help increase agricultural productivity and find the best price for goods and services.

5. Internet of Behaviors (IoB)

The Internet of Behaviors (IoB) framework aims to provide multiple types of technological services, such as location tracking, big data, and facial recognition. Industries and corporations are using IoB technology to predict customer behavior. Gartner even forecasts that by 2025, half of the world’s population will be on the IoB commercial or government agenda.

IoB does, however, make customers uneasy. Therefore, there are growing concerns about the ethical and social implications that might happen as a result of this modern technology. We have yet to see how this technology can be adequately handled and controlled to benefit the public rather than exploit it.

6. Demand for Ethical Use of Artificial Intelligence (AI)

Although businesses have realized how strong and useful AI is, they need to be cautious because it can also raise risks. Data and AI ethics are therefore required by businesses and clear strategies to solve the legal dilemmas of AI technology.

Companies that have embraced machine learning and other AI-powered innovations have not paid attention to its legal and ethical ramifications. As AI significantly affects user experience, customers and workers expect businesses to use AI ethically, with great transparency and accountability.

The world’s leading technology innovators and social media leaders like Facebook and Twitter have established AI research teams to address and resolve these ethical issues pertaining to AI.

We need to be conscious that artificially intelligent systems are being used to “teach” AI-powered machine learning models. They may be learning to predict everything from our individuality to our political outlook.

We could expect companies to work only with other businesses built-in transparent about their data policies, and follow best practices in data handling and management.

7. Technology Redefines Learning and Education

Technology’s major effects on education and learning are seen in recent statistics that say that around 16% of children in the age bracket of 8 to 11 years old own five or more multimedia devices. 72% of those children in the 12 to 15-year-old age bracket have three or more multimedia devices.

What this means is that about 51% of households with a child or children between the ages of 3 and 15 already have one or more tablets or handheld devices.

This has both positive and negative implications. Parents and guardians need to be aware of the appropriate age when they let their children use electronic devices. However, it is undoubtedly getting harder to regulate gadget use among children, because digital devices are now ingrained in modern society’s everyday activities.

When it comes to children and teenagers, internet use is growing at a fast rate. We can turn this around for good use.

Using technology to improve classroom learning and teaching would enable practitioners to function more effectively. It provides today’s students access to information they didn’t have compared to students from the past. Technology has made knowledge easily available to students of today.

For both students and teachers, the apps that are relevant and useful allow them to be more involved in learning and the learning environment.

Conclusion: Technology Creates a Global Culture

The Internet will move people, convince them to think differently, and either support or disrupt society’s cohesiveness, but further research is required to evaluate these consequences.

But the benefits of technology outweigh the disruptions. It is now possible to quickly share information with millions of users worldwide immediately.

Independent content producers can market their work at a lesser expense but on a global scale. There are local bands, singers, writers, and more at this exhibition. By using social media, small and big businesses are provided alternative means to thrive during the pandemic.

This global culture helped us during our most trying times in 2020, to shed valuable information, give or gain support, and work together as one in fighting the pandemic.

Yes, there may be concerns about abuse of technology, but as a global community, we can also be proactive in protecting our rights and make sure that technology continues to work for mankind, and not against it.

Author bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

11
Jan

Signs To Lookout For When Choosing a Hosting Service Provider

Web hosting plays an important role when it comes to improving your site’s performance. Without the backing of a good quality web host, you might face numerous issues such as slow website speed, spam, loading issue, insufficient storage, etc. This, in turn, can affect your site’s traffic and ranking and eventually your site’s ROI. If you want to avoid this, then you need to do your research and pick the best.

However, finding the right web hosting for your website/mobile app can be challenging because of the endless options that are available online. It can be overwhelming for a first-time buyer with no prior experience to choose from the different hosting types – Shared hosting, VPS hosting, Cloud hosting, WordPress hosting, among others.

You might also get confused about the amount of bandwidth and storage required, essential security features, and more. Plus, you need to consider if the hosting platform offers easy integration with other third-party tools & apps, does it provide an auto-script installer, website backup, etc.

As you can see, there are various things to consider when choosing the best web host for your website. Thus, to make your task easier, here are a few key indicators that will help you steer clear from a poor-quality web host. This warning signs infographic can be helpful for both – newbie business owners as well as those who are having trouble with their existing hosting provider.

For example, if your hosting provider is unable to offer the latest updates or new software that are important for optimal running of your website/app, then it is a clear sign that you need to switch your hosting provider post-haste.

So, go ahead & check out this infographic and for more information, click here.

Author Bio

Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends in Social Media & SEO.

23
Dec

11 Advantages Of Using A Mobile App For Your Business in 2021

Mobile app trends continue to reshape the way businesses move and operate because almost 70% of the world’s population is on mobile. It is why businesses are developing their mobile apps apart from developing their websites. If you want to grow your business, having an app is inevitable. There are many advantages of using a mobile app for your business.

Having a mobile app for your business unlocks a whole market sector, a new sector of the market for you like no other. It is especially crucial now because user experience boosts your brand, and having your business on a mobile app improves your overall brand’s UX rating.

You are losing significant revenues every day that your business is not on an app. As more and more consumers are looking for more convenient ways of accessing what they need online, it is high time you start a version of your website on mobile to benefit your end-users and increase brand awareness for your website even more.

Here are 11 reasons why mobile apps are right for your business in 2021:

 1. Provide More Value to Your Customers

Business is all about reciprocation. The market opens its wallets with their desire, right?

Maybe you sat down with your staff and tried to nail the best way to inspire more of your customers’ wallet-opening interaction. You want to increase their engagement with your company to promote sales, of course, but you also want to give your customers a value that they can’t find anywhere else.

One way is to build a reward program inside your app. It’d work like this: The more consumers engage with your company and merchandise, the more points they earn, which can be used on the items they already know they want for great deals.

Starbucks uses their smartphone app to their benefit by providing incentives exclusively to app users, inspiring them to buy coffee (and other tasty snacks). They are even further ahead of the curve, enabling their users to pay directly from the app, accelerating the entire transaction process.

If you already have a program like this – fine. You can integrate it into your mobile app, digitize the entire process, instantly make your purchase data accessible. If you don’t have one, get quick.

And when your customers see their points adding up in real-time (rather than submitting points in the mail or waiting until they can reach your website to enter them manually), they’ll be impressed and more enticed to follow up with their purchases in the future.

2. Apps provide a new user experience.

Since they provide better user experiences, mobile websites are rising. Mobile applications, however, provide a better user experience by making users perform better in app-related tasks using gestures.

Mobile apps can also load content far more quickly and are more navigable than mobile websites. With the installation of a company’s mobile app, client retention becomes even smoother. It is a way to better connect with your customers about new offers and services.

3. Direct Communication And Geo-Targeting Marketing

Mobile apps have proven quick and productive in engaging consumer attention and communicating product releases, new programs, promotional deals, enhanced functionality, and discounted rates.

These direct communications often bring useful information about your goods and services, such as demographics, geographic locations, and shopping behavior, helping you understand market demand and enhance your sales and marketing strategy.

4. Build a Stronger Brand

One of the most important things a mobile app provides customers is the brand’s recognition and contact. And through daily contact with your target group, you cultivate confidence.

The more you trust your audience, the more likely they are to listen to later sales pitches and stick to your brand. In an app, you’ll show users why they should trust you by letting them get to know your brand through tactile experiences.

Like selling fridge magnets, calendars, and other random memorabilia with your company logo on it, mobile apps have acted in the past as both advertising and support, enhancing the brand and educating your customers.

That’s why so many companies across major industries are designing mobile app strategies.

5. Mobile apps let you access functionalities offline.

Internet connectivity is an essential part of websites. Websites run in an HTML environment that requires a link to the Internet. While all computer types hold a cache of the elements necessary to load a website faster, this does not amount to full offline access.

Most smartphone applications, on the other hand, will operate even offline. And even without the internet, you can still access content and features. Uploading changes and updates can happen automatically once you’re back online.

6. Mobile apps work faster than websites.

Apps hold much of the data inside a mobile device, and this provides the benefit of using the device’s core processor speed, not depending heavily on the internet. Mobile websites run on JavaScript, and mobile applications run faster than JavaScript.

This data saving function also helps keep the customer’s preferences intact and recalls the user’s choices every time the mobile app is opened.

7. Mobile phone features are more user-friendly.

Websites are starting to look and sound more and more like mobile apps. It is a direct response to the growing number of mobile users. There are currently 5.19 billion people worldwide.

But mobile applications are not only responsive to mobile devices. They can be directly integrated with mobile phone features. For instance, you can take a snapshot via its camera feature when filling out a mobile app form. You can even add your fingerprint through its biometric functions without leaving the form you are completing.

Websites are attempting to integrate with mobile app features, but mobile apps just do it way faster and better.

8. Apps can be customized even more than websites.

Websites have reached a higher customization level, but mobile apps bring customization to a new level. Users can place preferences in the app when they create or upgrade their accounts. Users will add their flavor and convey their identity as they customize the app.

9. Mobile apps aid promotion and offers excellent support.

You can create a mobile app to run your deals and promotions better. Ensure you build an enticing offer with an app and alert the business benefits of mobile apps. The idea is to use timely notification and in-app pop-ups to hit a broad customer base with your deals.

Such push notifications, mainly when done strategically, are a great way to bring support and information to the right people at the right time. Emojis push notifications, for example, have almost double rates of opening than those without.

The distribution system is identical to the push alerts, but variations in how they can be adapted. It’s easier to send live updates and support to a mobile app rather than logging in online and searching for the updates yourself. It is where mobile apps make it convenient for their users.

10. Mobile search is going to take mobile apps further.

Mobile search will redefine mobile apps and what the future holds for this innovation. As of now, mobile apps are foreseen to generate more than $935 billion in revenue by 2023. In the Google Play Store, 2.87 million apps available for download, while the Apple App Store records 1.96 million apps available for download.

As a result, there are 179 billion mobile apps downloaded every year. It is why businesses are taking advantage of mobile apps to improve brand awareness, engagements, and better revenue.

11. Boosts app sales and provides more effective monetization.

If potential customers desire a product or service, they are more likely to look at it on their smartphone. Research shows that most searches are conducted on-the-go rather than during leisure time or when users have access to a laptop or desktop.

Compared to websites, mobile apps are quicker, more interactive, and easier to navigate. Mobile apps make services and functionalities are readily available so businesses can drive more sales from their users. Websites can build brand awareness via social media and other popular platforms, but apps are where most conversions happen.

Businesses can earn from mobile apps through the following:

  • Ads: In-app, video, banner, display, native, and purchases
  • Interstitial ads
  • Rewards or incentivized ads
  • Freemium up-sell
  • Subscriptions
  • Sponsorship
  • Email marketing
  • Affiliate Income and Referral Marketing
  • Physical purchases and merchandise
  • Collecting and selling data
  • Amazon Underground

Amazon Underground is a standalone app store with a mobile app. App developers are not allowed to integrate ads or in-app purchases. So they can profit when users buy an unlimited number of IAP’s “for free.”

The developers collect payment of 2 cents for every minute of use per single user. Revenues can also come from the free Revenue Forecasting Calculator. App developers will be able to compute their potential app income.

Some developers have reported getting as much as 30% more in revenues on Amazon Underground than Google Play store.

The number of eCommerce stores and mobile apps opening Amazon stores is increasing. Amazon sellers are getting more in revenues because the crowd coming to Amazon has a clear intent to buy. Working with these kinds of users makes conversion efforts much more effortless.

Conclusion

Mobile Apps Grow Your Business Today’s always-on-the-go market expects brand continuity. If they support your web page first, it’s almost second nature for users to expect you also have a mobile app. If their first encounter with you is through a mobile app, users still expect a website for credibility and 24/7 tech support.

In such a competitive digital space, having mobile apps is more than useful and worth every investment. Websites that do not have a mobile app should rethink their digital marketing strategies, get on their drawing boards, and create an excellent mobile app to serve their customers higher.

Author Bio

Mayleen Meñez used to work in media before finding her true passion in NGO work, traveling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.